5 Steps to Creating a Scalable, Flexible Event with a Solid Video Strategy

More businesses are streaming live videos of their events to deliver added value and reach a broader audience. Here are five steps to create a scalable and flexible streaming solution.

Funny business

Tom Fishburne remembers sinking into the Sunday comics as an 11-year-old. After earning a master’s in business from Harvard and working for two decades in marketing with General Mills, Nestlé and other companies, he launched a new career by combining his hobby of cartooning with his professional experience.

G.I. Joe and your sales incentive

At the end of each episode in the 1980s cartoon series featuring G.I. Joe, our hero would explain the moral to the story and remind the viewers, “And now you know, kids, and knowing is half the battle.”

Health powers everything else

Full disclosure: The closest I’ve ever been to holding a true sales job was peddling the Denver Post around my neighborhood (literally) as a teen-ager. Thus, my role as editor of this magazine for more than 15 years has been finding sales and marketing professionals who will share their insights with our readers, whether that’s through an article they write themselves or an interview with me.

Sales Pitch Ideas for Your Next Meeting

Sales meetings are too important to become just another item on the "to do" list. Here are five topics you can address in upcoming sales meetings that can create real positive change and positively impact bottom line results.

How to Prevent Turnover on Your Sales Team

If your team struggles with retention, you’re not alone — but you don't have to keep operating like this. Take the following steps to help reduce the turnover in your sales department.

Empower Your Sales Team to Close the Deal With Video

Video marketing is one of the simplest ways to bring human connection back into the sales process without swapping your short sales cycle for a longer one. Here are some tips to get started.

How Sales Specialists Help Reach Your Customers

The days of the sales generalist are over. We need to build specialist functions and individual capabilities that will allow us to effectively and efficiently engage with the customer at each stage of the customer-driven sales model.

How Sales Engagement Solves 7 Major Business Pain Points

The days of old-school communications have passed. In their stead, we have new modern sales communications that are data-driven, personalized, relevant, omnichannel, sequenced, and fully optimized for today’s sophisticated buyer. Here are seven major business pain points solved by sales engagement.

Experiences Edge Out Stuff for Relationship-Building

When it comes to rewarding top performers, numerous studies show that experiences have an edge over material gifts in terms of memorability and strengthening the relationship between the giver and the recipient.

What Makes the Best Teams Tick?

Almost everyone is part of a team these days, so knowing how to get the most out of your team can mean a lot to your performance and to those on the team.

Is There A Place For Anger In Management?

Can anger as a management style be anything but destructive?

3 Signs It’s Time for Your Business to Embrace the Subscription Model

Subscription models are being adopted by an increasing variety of businesses. Is it time for you to take the leap?

Getting Culture Right: Five Lessons for Merger Success in the Sales Department

The acquisition was the easy part. Getting disparate sales teams on the same page was another matter altogether. The journey wasn’t easy, but along the way, we avoided common missteps and forged common bonds. And in the end, we created a whole greater than the sum of its parts.

Want to Create Amazing Experiences? Start With Design Thinking.

What if we started to solve problems with empathy, setting aside our own assumptions to get to the heart of what really matters? That is the beauty of design thinking.