What Does a Good Sales Email Actually Look Like?

Emails are an incredibly effective selling tool, but hitting all the right notes and getting your prospects to engage can be a challenge. Here are some key email tips to keep in mind.

5 Smart CRM Hacks That Lead to Faster Selling

Customer Relationship Management software can improve your sales funnel, enhance consumer journey, and eliminate administrative time waste. Here are five smart CRM hacks that lead to faster selling.

Under Control: 5 Main Management Principles

The difference between great and not-so-great sales managers is the principles they rely on. When you understand how these management principles work, you’ll be able to use them more efficiently. These five principles, in particular, are especially important for sales team managers

Why You Need Social Influencers

Social media influencers may be this year’s biggest marketing disruptors. B2C companies that harness this trend of reaching ad-skeptical consumers are beefing up their coffers big time, so why are some B2B companies not following suit?

Beyond A Buzzword: How to Do CSR Right

Establishing an enduring and effective corporate social responsibility (CSR) initiative isn’t easy and can’t be done remotely. Here are three keys to creating a strong foundation for meaningful CSR.

How Sales Reps Can Stop Worrying and Learn to Love AI

Artificial intelligence can free salespeople from busywork so they have more time to do what they want to do - sell. Here are some ways AI can change the sales process for the better.

7 Ways a Video Content Management System Can Benefit Your Business Beyond Marketing

The versatility of video has marketing departments searching for different ways to broaden its use and take advantage of its benefits. A video content management system (VCMS) can help your company expand its use of video beyond marketing.

4 Ways to Use Dark Marketing — And Why You Should

Businesses cannot ignore "dark marketing," the process of gathering all of the information people share on the internet and using it to drive internet marketing that is hyper-customized.

How to Guard Your Sales Prospecting Against 'Fake News'

In sales, when you get information from sources that aren’t completely trustworthy, you’re flying blind. Organizations have created advice on how to spot fake news, and several of these suggestions are perfectly applicable to determining truth as part of the sales process.

In the Age of AI, Training Is More Critical Than Ever

AI is not going to make salespeople obsolete, nor is it going to turn bad salespeople into great closers. What will it do? It will become every salesperson’s most efficient assistant. At that point, the winners and losers will be separated by how well they combine their sales talents with skills for using AI.

5 Steps to Getting the Most Out of Your Sales Intelligence Data

Sales intelligence can be a game-changer for successful sales and marketing teams, but only if that tool is used. Here are five ways to make your sales intelligence solution become a part of your team’s day-to-day activities.

The Data Science Behind Winning More Deals

Many sales teams either underestimate how important data analytics can be to informing decisions at every step of the RFP process, or focus only on a limited set of data

Can AI Deliver the 'Glengarry' Leads?

If they made a new movie depicting forward-thinking sales teams, they would not only be using an AI sales assistant, it would be an essential part of their everyday existence.

6 Reasons Why Duplicates in Your CRM/Marketing Automation Platform May Cost You a Fortune

The most efficient way to solve the problem is to dedupe datasets and go behind the limit line again, but it doesn’t save you from making a much bigger CRM damage. Here are six reasons why duplicates in your CRM and marketing automation platform may cost you a fortune.

4 Ways To Maximize Your Marketing Strategy

To get the most out of your marketing spend, net exceptional ROI, and increase profits, you need to maximize your marketing efforts. Here are 4 ways to make it happen.