Now I Are One

By RICHARD A. PLINKE

Customer-Centric Marketing Requires Multiple Channels

By ERIC BOOTHE

Overestimating and Oversimplifying Branding Efforts

By NEIL MAHONEY

In last month’s article we discussed the several steps you must take to do an effective positioning analysis:

How to Increase Meetings and Events Business

By JOAN KING

How to Sell the Plague: Down and Out Part 2

By RICHARD A. PLINKE

Marketing Asset Management Grows Up

By SCOTT RICHARDSON

It starts with the realization that it would be useful to exchange data between your company’s marketing systems and your enterprise resource planning (ERP) and customer relationship management (CRM) applications.

NetWeaving - A Way to Be Invited to the C-Suite (Part II)

By BOB LITTELL

Editor's Note: This is part II of a two-part article. You can read the first part here: http://salesandmarketing.com/article/selling-c-suite-meets-netweaving

Down and Out (Part 1)

By RICHARD A. PLINKE

Selling to the C-Suite Meets NetWeaving

By BOB LITTELL

How to Sell the Plague (Part 7)

By RICHARD A. PLINKE

How to Hire the Best Salespeople

By Michael E. Hackett and M. Jonathan Hackett 

Questions Will Get You Where Answers Fail

By NICK VAIDYA

Six Mysteries of Selling Solved

Let the Good Times Roll, Part 3

By RICHARD PLINKE

Schooled By a Shoe Salesman

By TIM WACKEL

My wife and I are the proud parents of two great kids – a teen-age son and daughter. Our daughter is getting ready to start college next week, and our son is like almost every other 15-year-old, living life large with a lot of attention on comfort and few worries about appearance.

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