How to Gain Visibility into Your Mobile Sales Team with Unified Communications

The world of sales has changed significantly in recent years, mainly driven by advancements in technology. The sales organization has been influenced by technology available to customers, which has drastically increased the amount of information accessible to buyers to help them with purchasing decisions.

The Rise of the 10X Marketer

There’s a persistent “myth” in software development: great developers are 10X more productive than average developers. I call it a “myth” in quotation marks because there’s disagree­ment around that statement in the software community. For one thing, it’s hard to precisely measure the difference. Is it 2X, 3X or 5X instead?

Why Every Sales Rep Needs an iPad

Incentive Gift Cards Directory 2016

Companies that include gift cards in their incentive programs are realizing remarkable results and finding new technological solutions that help manage their programs and decrease capital costs. We’ve spoken to companies who are seeing an ever-increasing percentage of their consumer reward points going to gift cards, and recently have seen a huge increase in the demand for digital product.

Words to the wise

“If it involves arranging words in rows with occasional punctuation, then I’ve given it a bash,” says Jonathan Crossfield, a Sydney-based marketing consultant. On his entertaining and informative blog, Crossfield sounds off on a wide range of ideas regarding using words to build your brand. We focused our discussion on content marketing.

Engaging incentive ideas

It happens every year...One workplace study or another releases survey results that show 70 percent or more of employees are disengaged at work. The most recent research by Gallup shows that employee engagement is strongly connected to business outcomes essential to an organization’s financial success, such as productivity, profitability and customer engagement.

Don’t look now — ecommerce has arrived!

That emergence of B2B ecommerce that you’ve heard so much about? It’s here, experts say, and if you’re not alert, it will pass you and your company by.
“You can easily streamline your B2B sales by NOT implementing a B2B ecommerce model. Your competitors will take care of the orders for you!” tweeted Brian Massey, cofounder of website optimization company Conversion Sciences.

Certified in record time: a sales training success story

Late last year, Medtronic Surgical Innovations had a new product to sell that required the certification of more than 350 salespeople in North America with an aggressive timeline —  roughly 90 days.

Staying on point on screen

Is it better to sell face-to-face? Absolutely, says Doug Devitre. Whether your customer is an individual, a committee, or a group of decision makers, there is no better replacement for showing up in person. But that’s not always possible. Today’s technology, with screen-sharing capability and other remote presentation options, provides some hidden and not-so-hidden benefits.

Platforms give single pane of glass visibility

When it comes to emerging sales technologies, a platform approach is a top criterion for success. According to Accenture’s Technology Vision 2016, you need personalized and flexible selling platforms to increase adoption by sales teams.

eLearning goes mobile

The eLearning Industry (elearningindustry.com) estimates the worldwide market for mobile learning products and services will reach $12.2 billion by 2017. The online corporate market is expected to grow by 13 percent per year up to 2017. Today, 77 percent of U.S. companies offer online corporate training to improve the professional development of their employees.

Taming the technology tornado

Here are just a few of the comments we heard and came across while researching this cover feature package on investing wisely in B2B sales and marketing technology:

Product Review - July-August 2016

Power-Gear Sound

Finish strong

In athletics, a coach’s post-game talk is an integral piece of a squad’s season-long effort to learn and grow. Why should it be any different in the world of business?

Orlando keeps top ranking as U.S. meeting destination

Orlando held on to its ranking as the top meeting destination in the U.S., as rated by Cvent, a leading event management technology company. Chicago, which was No. 3 in Cvent’s 2015 rankings behind Las Vegas, swapped places with Las Vegas this year. Atlanta and San Diego rounded out the top five.

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