Why Social, Why Now & What You Must Do About It (Part II)

Why Social, Why Now & What You Must Do About It

By LEN SHNEYDER

I recently sent my 1,000th tweet. It was the middle of the day – I was at our North American user conference. The tweet went something like this: “This is my 1000th tweet.”

Managing Vibrant Boomer Women

By STEPHEN REILY

Bringing Effective Strategies to Brand Licensing

By DAVE MATLI

Increasingly, marketers are jumping into brand licensing. However, there are perceptions that it’s a simple, low-cost way of creating new revenues without having to invest in new product lines, R&D or even marketing. That can be partially true, but there is also a hidden risk inherent in poorly executed brand extensions.

Why Your Numbers Are Down

By NICK VAIDYA

Five Common Afflictions of Sales Teams

By JOHN R. TREACE

The Gap Between Marketing and Sales Impedes Your Lead Process

By DAN McDADE

Building Mutually Beneficial Relationships

By THOMAS A. FREESE

Unlocking the Potential of Interactive Print

By TROY FORGET

Hearing Versus Listening

By AL SIMON

One of my favorite exercises to use in our sales training classes is to ask the group to list the most important attributes of a “good” salesperson. Answers will always include persistent, quick thinker, excellent public speaker, knowledgeable, hard worker, etc. It usually takes a few minutes before someone finally says, “a good listener.”

Walking the Tightrope

By STEVE BRAZELL and AIDEN LIVINGSTON

Lessons From the Back Seat of A Cab

By TIM WACKEL

Brand Boosting That Drives Top-Line Growth

By BRETT GERSTENBLATT

While few things are more important to sales than a strong, distinctive, respected brand, many mid-market CEOs place brand building on the back burner. This is probably because of the cost and the fact that value of brand building is hard to quantify. But it doesn’t have to be if the work is done right.

First Quarter Has Ended: Do You Know Where Your Contracts Are?

By KEITH PETERSON

The Fifth P

By RICK KASH and DAVID CALHOUN

In the new demand economy, the margin for error for all businesses grows smaller and smaller.

Pages