Words to the wise

“If it involves arranging words in rows with occasional punctuation, then I’ve given it a bash,” says Jonathan Crossfield, a Sydney-based marketing consultant. On his entertaining and informative blog, Crossfield sounds off on a wide range of ideas regarding using words to build your brand. We focused our discussion on content marketing.

Engaging incentive ideas

It happens every year...One workplace study or another releases survey results that show 70 percent or more of employees are disengaged at work. The most recent research by Gallup shows that employee engagement is strongly connected to business outcomes essential to an organization’s financial success, such as productivity, profitability and customer engagement.

Don’t look now — ecommerce has arrived!

That emergence of B2B ecommerce that you’ve heard so much about? It’s here, experts say, and if you’re not alert, it will pass you and your company by.
“You can easily streamline your B2B sales by NOT implementing a B2B ecommerce model. Your competitors will take care of the orders for you!” tweeted Brian Massey, cofounder of website optimization company Conversion Sciences.

Certified in record time: a sales training success story

Late last year, Medtronic Surgical Innovations had a new product to sell that required the certification of more than 350 salespeople in North America with an aggressive timeline —  roughly 90 days.

Staying on point on screen

Is it better to sell face-to-face? Absolutely, says Doug Devitre. Whether your customer is an individual, a committee, or a group of decision makers, there is no better replacement for showing up in person. But that’s not always possible. Today’s technology, with screen-sharing capability and other remote presentation options, provides some hidden and not-so-hidden benefits.

Platforms give single pane of glass visibility

When it comes to emerging sales technologies, a platform approach is a top criterion for success. According to Accenture’s Technology Vision 2016, you need personalized and flexible selling platforms to increase adoption by sales teams.

eLearning goes mobile

The eLearning Industry (elearningindustry.com) estimates the worldwide market for mobile learning products and services will reach $12.2 billion by 2017. The online corporate market is expected to grow by 13 percent per year up to 2017. Today, 77 percent of U.S. companies offer online corporate training to improve the professional development of their employees.

Taming the technology tornado

Here are just a few of the comments we heard and came across while researching this cover feature package on investing wisely in B2B sales and marketing technology:

Product Review - July-August 2016

Power-Gear Sound

Finish strong

In athletics, a coach’s post-game talk is an integral piece of a squad’s season-long effort to learn and grow. Why should it be any different in the world of business?

Orlando keeps top ranking as U.S. meeting destination

Orlando held on to its ranking as the top meeting destination in the U.S., as rated by Cvent, a leading event management technology company. Chicago, which was No. 3 in Cvent’s 2015 rankings behind Las Vegas, swapped places with Las Vegas this year. Atlanta and San Diego rounded out the top five.

Why you can’t ignore blogging or B2B SEO anymore

Are you blogging? According to a Social Media B2B study, B2B brands that blog generate 67 percent more leads per month than those that don’t. Optimizing that digital content isn’t sexy, but it has become too important to ignore, says Nate Dame, founder and CEO of digital marketing agency Propecta. Dame discussed why B2B marketers need to get serious about SEO in a recent blog for Marketo:

Too cute by half

As we were headed to press with this annual issue on technology and its impact on the worlds of sales and marketing, the Tribune Media Company, owners of such notable newspaper brands as the Chicago Tribune, Los Angeles Times, and Baltimore Sun, announced it is rebranding the company as “tronc.”

The Agony of Chasing New Business

The pit in cold callers’ stomachs should growl with hunger every day. Hunger can’t be taught or nurtured. You’re either born hungry or you’re not. You’re either fully consumed by a visceral, bone-deep desire to succeed or you’re not. ‘Content’ is a dirty word in sales. It’s usually the incipience of losing interest in selling.

Drive Results By Selling Change

You have built a beautiful business. But lately, waves of change are slowly eroding its base. Until now you have held back the damage by reinforcing the foundation. Then one day the realization hits you: you must move the whole structure, or it will be swept away, like a sandcastle on the beach.

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