6 B2B Sales Resolutions Worth Making in 2017

The new year is a great time to let bygones be bygones and embrace some new sales and marketing strategies that will set you up for a more profitable 2017. If you’re not sure where to focus your efforts in 2017, use this list of resolutions as a guide.

Next-Level Sales Training: It’s Time to Coach the Coach

According to new research from CSO Insights, only 56 percent of sales representatives today meet or exceed quota. Meanwhile, in 61 percent of companies, reps take seven months or more to ramp up to full productivity. Even then, they spend only about one-third of their time actually selling.

Six roads to move others in your direction

In his new book, “Pre-Suasion: A Revolutionary Way to Influence and Persuade,” author Robert Cialdini explains the best communicators capitalize on “privileged moments for change,” in which audiences become receptive to a message before they experience it. “Optimal persuasion is achieved through optimal pre-susasion,” he states.

The Accidental Sales Project Manager

We’ve heard it before – if sales were easy, everyone would do it. Between creating new opportunities and following through on existing ones it can be tough to tackle it all. This includes unexpectedly taking the lead on multiple accounts and owning status updates, inevitably resulting in added stress and tasks on top of daily deliverables.

21st Century Marketing Teams Need Diverse Skills

Twenty-first century marketing is suffering from a skills crisis.

Elevate Your Team’s Sales Chops with the Three Vs

Today’s salespeople face some pretty serious challenges – bigger quotas, increasingly savvy buyers and crowded markets that make it tough to get mindshare. Fortunately, there’s a new arsenal of selling tools available today that salespeople can use to better connect with customers and prospects.

How To Set Your Exhibition’s Objectives

Exhibition marketing is an extremely popular strategy, but preparation is essential. In addition to enhancing your brand, choosing between the different types of exhibition stands and deciding which staff members will be involved, one of the most crucial parts of the planning phase is to establish your objectives.

Turn Your Business Blog Readers Into Paying Customers

Blogging is one of the fastest and easiest ways of creating content online, and therefore one of the fastest-growing channels for marketing your business online. It is a proven fact that businesses that blog get significantly more website traffic than non-blogging businesses.

How to Shift to a Remote Work Model

Remote work certainly seems to be the business model du jour, with a lot of companies, large and small, singing its praises.

Your Renewal Pitches Are Backfiring – Here’s Why

“Challenge your prospects and customers” has become a selling mantra in recent years, as companies look to use edgy messaging to create the urgency to change and differentiate their solutions.

Is Your Sales and Marketing Self-Indulgent?

Is your outreach other-serving… or self-indulgent?
That question, or ones like it, seem to be at the core of internal sales and marketing conversations today. They reflect a growing worry about the ways in which both sales and marketing professionals are reaching out to clients and prospects in our increasingly connected world.

Three Trends Transforming Email Into Your Next Big Sales Tool

Email: We love it. We hate it. Either way, it’s one of the first technology tools many of us ever incorporated into our everyday routines, and today it’s a mainstay of modern life. Up until now, from a business standpoint, you’ve most likely thought of email in two ways: 1) as a basic communication tool, and 2) as a sales prospecting tool that enables your initial cold outreach efforts.

How Not to Become the Next Wells Fargo

John Stumpf had a favorite slogan: “Eight is great.”

What Do Your Employees Want In Life?

How you take care of your employees tells more about your company and you as a leader than anything. Commitment to your people helps drive their commitment to the vision and creates ambassadors for your company, so when you or your company is criticized, they will defend you.

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