June 20, 2014 12:00 AM
E-mail is an effective way to increase brand awareness, leads and sales, but many businesses don’t get the response rate they are looking for because their approach is weak, worn out and completely off track. It comes down to three seconds, and if your message doesn’t hit the target your e-mail will be immediately deleted. Your mission should be to get your reader to open, read and respond.
Do people respond to your e-mails in the way you want? Are you sure that you’re making the best possible impression?
June 16, 2014 12:00 AM
In my 20-plus years of managing inside sales teams, I am still amazed at the amount of critical information they can provide to management. After all, the inside salespeople are on the front line, communicating with prospects, customers and field sales representatives on a daily basis. Managers who understand the value of the up-to-date information that inside sales teams can provide are often rewarded with professional success and significant incentive payouts.
June 12, 2014 12:00 AM
Do you hire based more on information or on gut feel?
The easy answer should be “both.”
Hiring is both an art and a science. Irrespective of how many hires you’ve made, and how much you’ve honed your expertise, hiring is tough. It’s one of those management functions where you can do certain things to improve the odds, but you can never be perfect.
June 9, 2014 05:01 AM
Is yours a sales-driven organization?
When asked this question, most CEOs answer yes. When asked if they have a chief sales officer – CSO – almost all of them admit that they do not.
To answer the CSO question for yourself, look at your organizational chart. Is there a representative of the sales department at the C-level? On par with the CFO, COO and others at that level, the sales team deserves to be involved at the strategic level where decisions for the future are being made.
June 6, 2014 12:00 AM
Alarm sounds. Hit snooze button. Steal 10 minutes of more sleep. Groan. Get coffee. Wake kids. Take shower. Get dressed. Yell at kids. Drive to work. Slump into chair. Check email. Check Facebook. Meet deadlines. Waste time chatting. Watch clock. Check Facebook again. Sneak out early. Wait in traffic. Get groceries. Chaperone kids. Shout about homework. Make dinner. Watch TV. Go to bed. Repeat.
Of course, there is no way this sounds familiar. Right? Maybe to our friends, but never to us.
Not to worry...these three tips are for those “friends.”
June 2, 2014 12:00 AM
How can you persuade someone to buy your complex product when 90% of your presentation is forgotten within 72-hours?The short answer is you don’t. Unless you dramatically change how you engage with customers, they won’t understand why they should buy your complex product, because of the limitation of our short-term working memory.
May 30, 2014 12:00 AM
Corporate data is a powerful source of potential opportunity and competitive gain for every business. But unlocking valuable data from disparate systems such as customer relationship management (CRM), sales performance management (SPM) and corporate performance management (CPM) can seem like an insurmountable task. With huge volumes of data being generated and stored every day, how do you find the tiny needles of insight in the massive haystack of information? And, once you uncover that insight, how can you “democratize” that data, i.e.
May 26, 2014 12:00 AM
A recent blockbuster movie ended with this request: “Sell me this pen.”
This seems to be an easy enough question to respond to. However, the answers can be far ranging and ineffective. Maybe the most appropriate response is, “I have something for you to sign.”
May 21, 2014 05:52 AM
Every day seems to bring marketers big new challenges. Ricoh is looking at several:
May 19, 2014 12:00 AM
When I ask sales managers the most common mistake their people make when negotiating with customers the answer is always the same regardless of the industry: salespeople give ground too quickly and get little to nothing in return. While I understand the challenges of closing a deal, some salespeople want to “sweeten the deal” by providing a little extra incentive for the customer to buy. Many times it isn’t necessary and can cost companies much needed profit margin.
May 16, 2014 12:00 AM
Open sourcing and Big Data are two business trends that, for all their popularity, don’t seem appropriate for blending. The former is focused on universal access and free license to a product’s design or blueprint, while the latter is all about gobbling up as much statistical information as possible about a customer base or entire industry and analyzing it for competitive advantages that are to be protected at all costs.
May 14, 2014 12:00 AM
Viral videos beget copycats. The explosion of “David After Dentist” a few years ago continues to inspire camcord-toting family and friends to videotape someone they know who is just out of surgery and shaking off the effects of anesthesia.
May 12, 2014 12:00 AM
One of the deadliest sins in most messages and sales presentations today is the tendency to say too much. Everyone in your company with an opinion weighs in on the story and, presto, you have a bloated story that pleases internal powers, but actually confuses and frustrates your customers.
May 7, 2014 12:00 AM
As sales professionals, you know more often than not you are going to have to wait on many of your deals to close. Today’s clients take longer to make a decision, prolonging the sales cycle and increasing our stress. The new economy may have brought new opportunity, but it has also brought a new set of challenges. Why? Because this new economy is what is known in the industry as a shifting economy; and a shifting economy is an uncertain economy.
May 5, 2014 12:00 AM
Most people view James Garfield as a mere footnote in history, that is, if they recognize the name of the 20th U.S. president at all. However, there are some valuable lessons to be learned in history’s dusty corners that apply to today’s business world.
May 2, 2014 12:00 AM
A speaker featured in a recent webinar asserted that a channel loyalty program should include game theory, because a survey showed that 28 percent of programs now include gamification. Trouble is, game theory and gamification are not the same thing. For starters, let’s look at the definitions:
May 1, 2014 12:47 PM
All great leaders solve great problems, says Dan Rockwell, who blogs on the subject at LeadershipFreak.wordpress.com. Leaders shine lights on painful gaps. Problems are gaps between what is and what should be. The bigger the gap the bigger the problem.
Short-sighted leaders sweep problems under the carpet. Successful leaders confront the inclination to ignore uncomfortable topics, situations and circumstances.
May 1, 2014 01:07 PM
Compensation plans shouldn’t be developed in a vacuum. You’ll need to factor in variables such as new product launches and major promotions, as well as consider your personnel structure.
Ken Thoreson, president of Acumen Management Group, Ltd., a sales consulting firm, offers these pointers:
May 1, 2014 12:41 PM
Alex F. Osborn, an advertising executive, popularized the term “brainstorming” in the 1950s. Christian Madsbjerg and Mikkel B. Rasmussen, authors of “The Moment of Clarity: Using the Human Sciences to Solve Your Toughest Business Problems” explain that Osborn was frustrated with the lack of imagination in his employers’ ideas for ad campaigns.
May 1, 2014 12:35 PM
In recent years, the media outlets that bring sports coverage into our homes — and the sports teams themselves — have been swallowed up by corporate conglomerates. Now, the business of bringing corporate groups to experience iconic sporting events live is following suit.
May 1, 2014 01:14 PM
The discussion on “creating a corporate culture” is a never-ending one, but there’s no arguing that it includes recognition and humor. These non-cash incentive ideas from our advertisers are a great start on the former; the charts and excerpts from “The Curriculum: Everything You Need to Know to Be a Master of Business Arts” by Stanley Bing is a fun jump into the latter.
May 1, 2014 12:33 PM
Businesses have been bringing groups to popular events for decades and the most common mistakes haven’t changed.
May 1, 2014 01:06 PM
There are three basic building blocks at the highest level of sales compensation. A salesperson’s base salaryand target incentivecombine to create one’s Target Total Compensation (TTC), or the cash that a salesperson should earn for hitting quota. The third building block, upside potential, defines the incentive beyond target that a high performer can earn for exceeding individual goals.
May 1, 2014 12:38 PM
How can live events like the Super Bowl or the Masters Tournament be the backdrop for a once-in-a-lifetime experience for your top performers or key clients? The question answers itself in many respects, but Mark Cuban, owner of the NBA’s Dallas Mavericks, answers it better.