Workplace Wellness Can Deliver a Healthy ROI

An increasing number of companies are looking to play a larger role in their employees' overall health. There are a number of reasons why this makes sense.

The Role of Artificial Intelligence in Relevant Buyer Experiences

Today's B2B buyers expect personalized, relevant, and seamless content and experiences throughout the purchase journey. Successful organizations are adopting artificial intelligence as part of their sales enablement strategy to better identify and replicate what content works for top performers.

Is free food at work a perk or a problem?

At the height of the dot-com boom in the late 1990s, much was written about the five-star-worthy cafeterias that high-tech companies created, offering free meals and elaborate snacks to keep their employees engaged and maybe even working extra hours.

Walking the Tightrope of Sales Compensation Modeling

While most CSOs scrutinize compensation designs and the tie between rewards and sales strategy, very few are paying attention to how the sales compensation plans are modeled. It’s not enough to ask if a sales compensation plan was modeled. A CSO must ask how the sales compensation plan was modeled.

How a Manual SEO Audit Can Improve Your Sales Funnel

Manual SEO auditing can help in the battle to land on first-page search results.

Transparent Negotiations: The Counterintuitive Way to Negotiate More Valuable and Predictable Deals

When it's time to negotiate an agreement with a buyer, playing  your cards face up on your pricing model will produce the most consistent positive results.

How to Write a Marketing Plan in Six Easy Steps

Marketing your business can be simple if you have a system in place that everyone on your team wants to use because it makes their jobs less stressful. The Strategically Aimed Marketing process is easy to understand and logical to implement.

Six Sigma and Your Sales Process

If Six Sigma principles work in manufacturing, the same systematic approach to continuously and intelligently improve productivity should also work in a sales process.

5 Steps to Creating a Scalable, Flexible Event with a Solid Video Strategy

More businesses are streaming live videos of their events to deliver added value and reach a broader audience. Here are five steps to create a scalable and flexible streaming solution.

Funny business

Tom Fishburne remembers sinking into the Sunday comics as an 11-year-old. After earning a master’s in business from Harvard and working for two decades in marketing with General Mills, Nestlé and other companies, he launched a new career by combining his hobby of cartooning with his professional experience.

Top Performers - May-June 2019

The Los Angeles ad agency Omelet has an employee recognition program they call 60/60, which grants employees two hours every week to work on a project they’re passionate about — and it doesn’t even have to relate to a client.

Trends in...Luxury

What is luxury? Aerin Lauder, granddaughter of Estée Lauder, says, “Luxury is anything that feels special. It can be a moment, it could be a kiss from your child, or it could be a beautiful picture frame, a special fragrance. I think luxury doesn’t necessarily have to mean expensive.

Key metrics can help gauge progress

The overall goal of a wellness program should be to build goodwill, create emotional buy-in, and leverage the strengths, happiness and well-being advantages, says Laura Putnam, author of “Workplace Wellness That Works.” These metrics can help you measure progress.

Corporate dinner parties done right

Hosting an effective dinner for V.I.P. clients or top-performing employees takes much more than a smart guest list and great food. Claire Hoffman, West Coast bureau chief for BizBash Media, collected tips for top-notch corporate dinner parties.

The most in-demand group travel destinations

Spain, Thailand and China are the most in-demand event destinations for meetings, incentives, conferences and exhibitions (MICE) planners in 2019, with a lot of interest in Peru and European destinations, according to global destination and event management company Pacific World.