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July 31, 2010 12:10 AM
During the past year a new type of visual communication and collaboration software has emerged—one that enables sales and marketing professionals to communicate with the immediacy of e-mail, but with the visual richness and impact of Web conferencing. The result is shorter cycles for sales and for marketing projects of all types.
July 31, 2010 12:13 AM
When a company's market niche and prospects are not precisely defined, it's forced to "test the waters" by running ads or publicity releases in a wide variety of trade journals in order to generate a lot of initial inquiries. With this first round of inquiries in hand, the company can then narrow its focus and eventually refine its market niche by progressive qualifying of prospects and measurement of response from various media.
July 31, 2010 12:10 AM
In this economy, Sullivan's idea of Schneider Electric employing Second Life saved money for their client and themselves and helped PMI run a successful event—extremely close to a real life gathering—for both sides.
July 31, 2010 12:14 AM
As a leading provider of technology solutions for business, government, and education, CDW had experienced tremendous growth over the last few years. But as a result, important processes for sales management had become disparate and in need of fixing.
July 31, 2010 12:13 AM
In an effort to take the bull by the horns in this bear market, Hyundai used behavioral segmentation to identify what was keeping prospects from buying. Using this information, the company then developed a strategy enabling customers to part with their hard-earned dollars more easily.
July 31, 2010 12:12 AM
What does a mobile phone virtualization software company like Open Kernel Labs have in common with a small green iguana? Pretty much everything, as it turns out. Today, Iggy Wanna plays a starring role in the company's branding efforts, building and engaging its community through social media.
July 31, 2010 12:13 AM
Smart marketers can make changes that enable them to continue feeding qualified leads to the channel, while at the same time making changes that will help them absorb the required reductions in marketing spend. When the economy returns to more active levels, infrastructure changes position them to leverage the upturn.
July 31, 2010 12:13 AM
For nearly 20 years, infomercials have served as the foundation for Murad's marketing efforts. As customers rush to purchase the skincare products they've just seen on TV, outsourced call centers handle a significant spike in activity. With roughly 70 percent of inbound customers placing an order on a first call, these call centers enjoy a substantially high level of conversion. But what about the other approximately 30 percent who don't immediately convert?
July 31, 2010 12:10 AM
Brands tap do-gooder impulse to encourage consumers to pass along marketing messages.
July 31, 2010 12:16 AM
Cbeyond, a provider of communications and IT solutions to small businesses, has deployed FTS' Leap RevChain version 7.1, a billing, rating, and customer-care solution.
July 31, 2010 12:18 AM
Cegedim Dendrite has announced the availability of its Mobile Intelligence pharmaceutical CRM suite for the BlackBerry.
July 31, 2010 12:18 AM
Celect.org, a provider of Web-based network services for membership organizations, has launched a new suite of business tools targeted at entities with limited financial and technological resources.
July 31, 2010 12:18 AM
obdEdge has released a consumer version of cellcontrol, a solution designed to curb the use of mobile devices while driving, for BlackBerry smartphones.
July 31, 2010 12:16 AM
Cellular South has announced the availability of the BlackBerry Pearl Flip 8230 smartphone from RIM.
July 31, 2010 12:18 AM
Cerado, a provider of mobile and Web-based software and services, has announced the release of the iPhone application Scanaroo.
July 31, 2010 12:18 AM
CGS, a global provider of virtual event solutions, has partnered with Image Media, a creative event management agency that produces custom design events for business audiences, to provide a turnkey virtual solution for Fortune 500 companies.
July 31, 2010 12:18 AM
Computer Generated Solutions (CGS) has partnered with Stream57 to integrate Stream57's StreamLine customizable streaming media platform into CGS's VirtualEvents365 platform.
July 31, 2010 12:18 AM
Computer Generated Solutions (CGS), a global provider of virtual events, and The CMO Club, a CMO-only peer-to-peer network, have announced a partnership to develop best practices for CMOs around virtual events.
July 31, 2010 12:13 AM
Unlike consumer purchases, the B2B buying cycle is often drawn out and complex. And from the seller's side, the process is costly and labor-intensive. Yet sales teams continue to spend most of their time on non-revenue-generating activities. Why? One major reason is the disconnect between sales and marketing that exists in many companies.
July 31, 2010 12:14 AM
Things may be a little less merry at the office this year.
July 31, 2010 12:10 AM
Tough times call for fresh approaches.
July 31, 2010 12:15 AM
Help desk product now available via software-as-a-service model.
July 31, 2010 12:10 AM
It's a new year and there are some common themes that are resonating in the strategic plans for those charting a course to succeed, or at least survive, in what is going to be a challenging selling climate.
July 31, 2010 12:10 AM
Tough economic times often go hand in hand with organizational change. The most obvious and often necessary move is to cut jobs when the top line drops, but it is also a time when companies often look to make changes to the structure of their organization. This is certainly not new to the nature of downturns, and it absolutely can be a good time to make change—when it feels like less risk.
July 31, 2010 12:10 AM
Somewhere along the way we lost our ability to write effectively, and the informality of electronic messaging hasn’t helped. Sales professionals, it can be argued, have the greatest opportunity to gain from being more effective in this area. The unfortunate reality is salespeople are some of the worst offenders.