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July 30, 2010 11:10 PM
Your most valuable sales tool is often the most overlooked and under-utilized one: your company brand.
July 30, 2010 11:10 PM
Even when a company is doing great, a bad piece of business can rock confidence in the brand.
July 30, 2010 11:10 PM
Senior leaders can walk down the halls and ask their people how their company is perceived. But is an internal perspective the best guide for how the outside world views your company? There is a tremendously valuable, untapped resource to help you learn some of the best insights about your company: your clients.
July 30, 2010 11:10 PM
Businesses need to ensure they are united internally in order to have a more powerful reach externally. Here are four ways to make it happen.
July 30, 2010 11:18 PM
Many large brands are still struggling to become part of the social networking universe, according to a new study by Cleveland, Ohio-based WorkPlace Media.
July 30, 2010 11:10 PM
Twitter's 24 million monthly users now have a way to send branded virtual goods to one another courtesy of AdNectar.
July 30, 2010 11:18 PM
Nearly half of food and beverage category shoppers and almost 60 percent of health/beauty and household goods category shoppers buy their favored brand even when a cheaper alternative is available.
July 30, 2010 11:12 PM
As consumer confidence continues to hit all-time lows, more marketers are getting into the insurance business.
July 30, 2010 11:12 PM
New report examines the role of music in social media and how brand owners can adopt recorded and live music to reach young audiences that have stopped using traditional media.
July 30, 2010 11:13 PM
The head of the House committee overseeing bailed out banks explicitly states support for incentive travel.
July 30, 2010 11:10 PM
Your ability to manage effectively in a period of turmoil, uncertainty, declining sales and customer anxiety is a true measure of your maturity, professionalism and character.
July 30, 2010 11:12 PM
There is an existing tool and process any company can use to get started in aligning its sales and marketing—the marketing and sales plan.
July 30, 2010 11:13 PM
This year 900,000 people are expected to graduate from universities and colleges in the US. This new and eager talent will be ready to enter the workforce, but as we all know, 2009 is a tough year for employment. What skills do the marketers of today and tomorrow need to secure a job and succeed?
July 30, 2010 11:13 PM
What skills and tools are needed for your organization to have the right stuff?
July 30, 2010 11:13 PM
The idea behind competitive and market intelligence is that when applied properly, it helps a business create competitive advantage. And yet, many companies—regardless of size—are no longer making the necessary investment in primary market research.
July 30, 2010 11:13 PM
Would you like to reduce the number of qualified leads passed on by marketing that sales rejects? It's a relatively easy disconnect to resolve. All it takes is marketing and sales collaborating around the definition of the various stages in the opportunity pipeline and a scoring methodology.
July 30, 2010 11:13 PM
For many organizations, growth comes from entering a new market. Taken uninformed, however, this venture is fraught with risk. Knowing which buyers and organizations are the best points of entry, which organizations can and will create barriers and roadblocks, where the landmines are, and who your potential guides and partners are can make all the difference.
July 30, 2010 11:13 PM
Go-to-market success depends on a well thought-out and flawlessly executed plan. The operative words here are "well thought-out" and "flawlessly executed." It's surprising—actually alarming—how many organizations attempt this strategic endeavor without such a plan in place, and end up flying blind into new territory.
July 30, 2010 11:13 PM
For most organizations, the marketing team is responsible for generating and managing opportunities and the sales team is responsible for closing deals. But when teams are misaligned, the demand generation engine is also misaligned. Left uncorrected, marketing will earn a reputation for generating bad leads, and sales may stop processing the leads altogether.
July 30, 2010 11:12 PM
As with any initiative, you can measure the impact of a social media effort only after you've determined the business outcome it supports and established performance-based objectives. One possible approach is to measure your social media similar to how you measure your public relations.
July 30, 2010 11:13 PM
Delving deeper into what matters to your customers is the key to growing revenue. Focusing on the profitable sources of revenue takes data-mining tools, customer research, marketing automation software, and the ability to perform customer analytics.
July 30, 2010 11:13 PM
Why is marketing always the "obvious" budget cut? It has a lot to do with how most marketers justify and allocate their budgets. Specifically, budgets still remain structured around programs, media types, and/or channels, rather than allocating resources against specific business outcomes.
July 30, 2010 11:20 PM
Online video platform Brightcove had announced an alliance with TubeMogul, a distribution and analytics service for online video.
July 30, 2010 11:16 PM
Broadlook Technologies has announced the launch of Profiler X, a sales and marketing intelligence tool.
July 30, 2010 11:13 PM
Build a better mousetrap, Emerson once wrote, and the world will beat a path to your door. But while no one's disputing Emerson's contribution to literature, the practicality of his advice in the context of today's business markets is another matter.