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July 30, 2010 11:13 PM
The idea behind competitive and market intelligence is that when applied properly, it helps a business create competitive advantage. And yet, many companies—regardless of size—are no longer making the necessary investment in primary market research.
July 30, 2010 11:13 PM
Would you like to reduce the number of qualified leads passed on by marketing that sales rejects? It's a relatively easy disconnect to resolve. All it takes is marketing and sales collaborating around the definition of the various stages in the opportunity pipeline and a scoring methodology.
July 30, 2010 11:13 PM
For many organizations, growth comes from entering a new market. Taken uninformed, however, this venture is fraught with risk. Knowing which buyers and organizations are the best points of entry, which organizations can and will create barriers and roadblocks, where the landmines are, and who your potential guides and partners are can make all the difference.
July 30, 2010 11:13 PM
Go-to-market success depends on a well thought-out and flawlessly executed plan. The operative words here are "well thought-out" and "flawlessly executed." It's surprising—actually alarming—how many organizations attempt this strategic endeavor without such a plan in place, and end up flying blind into new territory.
July 30, 2010 11:13 PM
For most organizations, the marketing team is responsible for generating and managing opportunities and the sales team is responsible for closing deals. But when teams are misaligned, the demand generation engine is also misaligned. Left uncorrected, marketing will earn a reputation for generating bad leads, and sales may stop processing the leads altogether.
July 30, 2010 11:12 PM
As with any initiative, you can measure the impact of a social media effort only after you've determined the business outcome it supports and established performance-based objectives. One possible approach is to measure your social media similar to how you measure your public relations.
July 30, 2010 11:13 PM
Delving deeper into what matters to your customers is the key to growing revenue. Focusing on the profitable sources of revenue takes data-mining tools, customer research, marketing automation software, and the ability to perform customer analytics.
July 30, 2010 11:13 PM
Why is marketing always the "obvious" budget cut? It has a lot to do with how most marketers justify and allocate their budgets. Specifically, budgets still remain structured around programs, media types, and/or channels, rather than allocating resources against specific business outcomes.
July 30, 2010 11:20 PM
Online video platform Brightcove had announced an alliance with TubeMogul, a distribution and analytics service for online video.
July 30, 2010 11:16 PM
Broadlook Technologies has announced the launch of Profiler X, a sales and marketing intelligence tool.
July 30, 2010 11:13 PM
Build a better mousetrap, Emerson once wrote, and the world will beat a path to your door. But while no one's disputing Emerson's contribution to literature, the practicality of his advice in the context of today's business markets is another matter.
July 30, 2010 11:13 PM
Business analytics can be one of the most valuable "members" of the sales team by providing timely intelligence in areas such as tactical effectiveness and customer profiles. Using analytics, sales can scorecard, plan, and understand more about the client and anticipate opportunities for smarter decisions and improved business outcomes.
July 30, 2010 11:12 PM
Given enough time, and the right combination of offerings, businesses could see their sales level off in the short term and expand exponentially in the long term; simply by making a few adjustments to their business development strategy.
July 30, 2010 11:14 PM
Build a successful million dollar coaching program from the ground up.
July 30, 2010 11:18 PM
Transparent Language has announced the availability of its free Byki Global application for the iPhone.
July 30, 2010 11:13 PM
BzzAgent, a word-of-mouth media network with 550,000 consumer volunteers, is finding a new way to get the word out.
July 30, 2010 11:12 PM
No doubt, times are tough…but the strong will survive, and those with an aggressive winning attitude will rise to the top. One thing can be said unequivocally: There is a major difference between those companies that are positive and energized and those that are tired, complacent, and confused. The clear differentiator is a winning attitude.
July 30, 2010 11:12 PM
All businesses talk about the necessity of goals, objectives and tactics, and yet most find the prospect of creating this framework for sustainment and growth—and adhering to it—to be daunting. Why is this subject so scary?
July 30, 2010 11:12 PM
Leadership is much more than just commanding direction and applauding successes, but about inspiring others through action.
July 30, 2010 11:12 PM
At K.Coaching, we coach, consult, and train using the sales model of CPR, and have helped hundreds of sales leaders look at their business model and their sales plans very differently. Not only does the CPR model work, it is memorable and a proven method to have sustainable profitable growth.
July 30, 2010 11:12 PM
"How can we motivate our employees?" I'm often asked. This is a difficult question to answer without some knowledge about a customer's business environment and a bit of information about the employees who don't seem particularly motivated. Everyone is motivated is different ways, and motivation is a set of attitudes that directs behavior.
July 30, 2010 11:12 PM
While there's certainly no doubt many companies are struggling today due to the down economy and the fact that customers are spending less, simply waiting for a recovery will not help your company to maintain (or even increase) business in the near term. So what can you do?
July 30, 2010 11:12 PM
Everyone knows the importance of establishing a plan for business growth for 2009. But many business owners and sales leaders find it frustrating when their best laid plans are not executed and fail to yield the expected and anticipated results.
July 30, 2010 11:12 PM
Before we can even begin to tackle the challenge of time management and start changing habits, it is important to first understand and appreciate how precious of a resource time is.
July 30, 2010 11:18 PM
C2C, a provider of messaging system enhancements, has announced the release of its ArchiveOneExpress e-mail archiving product.