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July 30, 2010 11:16 PM
Bluebuzzard, a sales solution provider for the hotel and meetings industry, has announced an alliance with Hoover's.
July 30, 2010 11:18 PM
BMO Capital Markets has introduced two-dimensional barcode technology in select versions of its weekly advertisements.
July 30, 2010 11:10 PM
BMW is kicking the tires on a direct response campaign targeting luxury auto enthusiasts, turning to an often undervalued marketing platform as a means to entice Mercedes, Volvo and Audi drivers to come in for a test drive.
July 30, 2010 11:10 PM
They can't see you on that sales call, so does it matter that you're scowling, slouching, or maybe even making funny expressions? Maybe—if body language really matters when talking on the telephone.
July 30, 2010 11:18 PM
Boingo Wireless has announced the availability of its authentication software and Boingo Mobile service for the BlackBerry platform.
July 30, 2010 11:16 PM
Bold Software has announced its integration module for Salesforce CRM has now gone live on the Force.com AppExchange.
July 30, 2010 11:14 PM
Report finds baby-boomer spending still strong while private-label segment grows in popularity.
July 30, 2010 11:14 PM
Customer satisfaction is important across all retail channels, but it’s even more important for c-stores, due to the small amount of time they have with customers.
July 30, 2010 11:10 PM
Customer satisfaction is an exciting initiative when a company is setting up its customer feedback tracking system, getting a first look at the data, making customer experience changes, and seeing positive results. But the real challenge comes in the day-to-day, year-after-year slog to gain actionable feedback, use that to impact customer loyalty, and differentiate the company from the competition.
July 30, 2010 11:18 PM
Box.net, a Web-based service enabling businesses to share, manage, and access files online, has announced an integration with Salesforce.com.
July 30, 2010 11:18 PM
BoxTone has extended its mobile user management solution to manage, track, and control iPhone, Palm Pre, Windows Mobile and other ActiveSync-based smartphones.
July 30, 2010 11:15 PM
Although the number of attendees at tradeshows continues to drop in the face of economic recession, exhibitors have cause to remain optimistic, suggests a new whitepaper.
July 30, 2010 11:15 PM
Centric introduces Goldenrod(TM) content-managed widget system to allow marketers easy updates to content and style of profile pages.
July 30, 2010 11:10 PM
Will adding social features extend their reach?
July 30, 2010 11:15 PM
Leaders in branding strategies recognized in second annual event.
July 30, 2010 11:10 PM
Your most valuable sales tool is often the most overlooked and under-utilized one: your company brand.
July 30, 2010 11:10 PM
Even when a company is doing great, a bad piece of business can rock confidence in the brand.
July 30, 2010 11:10 PM
Senior leaders can walk down the halls and ask their people how their company is perceived. But is an internal perspective the best guide for how the outside world views your company? There is a tremendously valuable, untapped resource to help you learn some of the best insights about your company: your clients.
July 30, 2010 11:10 PM
Businesses need to ensure they are united internally in order to have a more powerful reach externally. Here are four ways to make it happen.
July 30, 2010 11:18 PM
Many large brands are still struggling to become part of the social networking universe, according to a new study by Cleveland, Ohio-based WorkPlace Media.
July 30, 2010 11:10 PM
Twitter's 24 million monthly users now have a way to send branded virtual goods to one another courtesy of AdNectar.
July 30, 2010 11:18 PM
Nearly half of food and beverage category shoppers and almost 60 percent of health/beauty and household goods category shoppers buy their favored brand even when a cheaper alternative is available.
July 30, 2010 11:12 PM
As consumer confidence continues to hit all-time lows, more marketers are getting into the insurance business.
July 30, 2010 11:12 PM
New report examines the role of music in social media and how brand owners can adopt recorded and live music to reach young audiences that have stopped using traditional media.
July 30, 2010 11:13 PM
The head of the House committee overseeing bailed out banks explicitly states support for incentive travel.