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July 31, 2010 12:18 AM
Box.net, a Web-based service enabling businesses to share, manage, and access files online, has announced an integration with Salesforce.com.
July 31, 2010 12:18 AM
BoxTone has extended its mobile user management solution to manage, track, and control iPhone, Palm Pre, Windows Mobile and other ActiveSync-based smartphones.
July 31, 2010 12:15 AM
Although the number of attendees at tradeshows continues to drop in the face of economic recession, exhibitors have cause to remain optimistic, suggests a new whitepaper.
July 31, 2010 12:15 AM
Centric introduces Goldenrod(TM) content-managed widget system to allow marketers easy updates to content and style of profile pages.
July 31, 2010 12:10 AM
Will adding social features extend their reach?
July 31, 2010 12:15 AM
Leaders in branding strategies recognized in second annual event.
July 31, 2010 12:10 AM
Your most valuable sales tool is often the most overlooked and under-utilized one: your company brand.
July 31, 2010 12:10 AM
Even when a company is doing great, a bad piece of business can rock confidence in the brand.
July 31, 2010 12:10 AM
Senior leaders can walk down the halls and ask their people how their company is perceived. But is an internal perspective the best guide for how the outside world views your company? There is a tremendously valuable, untapped resource to help you learn some of the best insights about your company: your clients.
July 31, 2010 12:10 AM
Businesses need to ensure they are united internally in order to have a more powerful reach externally. Here are four ways to make it happen.
July 31, 2010 12:18 AM
Many large brands are still struggling to become part of the social networking universe, according to a new study by Cleveland, Ohio-based WorkPlace Media.
July 31, 2010 12:10 AM
Twitter's 24 million monthly users now have a way to send branded virtual goods to one another courtesy of AdNectar.
July 31, 2010 12:18 AM
Nearly half of food and beverage category shoppers and almost 60 percent of health/beauty and household goods category shoppers buy their favored brand even when a cheaper alternative is available.
July 31, 2010 12:12 AM
As consumer confidence continues to hit all-time lows, more marketers are getting into the insurance business.
July 31, 2010 12:12 AM
New report examines the role of music in social media and how brand owners can adopt recorded and live music to reach young audiences that have stopped using traditional media.
July 31, 2010 12:13 AM
The head of the House committee overseeing bailed out banks explicitly states support for incentive travel.
July 31, 2010 12:10 AM
Your ability to manage effectively in a period of turmoil, uncertainty, declining sales and customer anxiety is a true measure of your maturity, professionalism and character.
July 31, 2010 12:12 AM
There is an existing tool and process any company can use to get started in aligning its sales and marketing—the marketing and sales plan.
July 31, 2010 12:13 AM
This year 900,000 people are expected to graduate from universities and colleges in the US. This new and eager talent will be ready to enter the workforce, but as we all know, 2009 is a tough year for employment. What skills do the marketers of today and tomorrow need to secure a job and succeed?
July 31, 2010 12:13 AM
What skills and tools are needed for your organization to have the right stuff?
July 31, 2010 12:13 AM
The idea behind competitive and market intelligence is that when applied properly, it helps a business create competitive advantage. And yet, many companies—regardless of size—are no longer making the necessary investment in primary market research.
July 31, 2010 12:13 AM
Would you like to reduce the number of qualified leads passed on by marketing that sales rejects? It's a relatively easy disconnect to resolve. All it takes is marketing and sales collaborating around the definition of the various stages in the opportunity pipeline and a scoring methodology.
July 31, 2010 12:13 AM
For many organizations, growth comes from entering a new market. Taken uninformed, however, this venture is fraught with risk. Knowing which buyers and organizations are the best points of entry, which organizations can and will create barriers and roadblocks, where the landmines are, and who your potential guides and partners are can make all the difference.
July 31, 2010 12:13 AM
Go-to-market success depends on a well thought-out and flawlessly executed plan. The operative words here are "well thought-out" and "flawlessly executed." It's surprising—actually alarming—how many organizations attempt this strategic endeavor without such a plan in place, and end up flying blind into new territory.
July 31, 2010 12:13 AM
For most organizations, the marketing team is responsible for generating and managing opportunities and the sales team is responsible for closing deals. But when teams are misaligned, the demand generation engine is also misaligned. Left uncorrected, marketing will earn a reputation for generating bad leads, and sales may stop processing the leads altogether.