The average midsize or large company (1,000 employees or more) has 178 social media assets (Twitter handles, employee blogs, etc.), yet only 25% of companies offer social business training to their employees. (Source: MarketingEasy.net)
LinkedIn generates more leads for b2b companies than Facebook, Twitter or blogs. Yet only 47% of b2b marketers say they are actively using LinkedIn vs. 90% on Facebook. (Source: SocialMediaB2B.com)
Nearly nine in 10 surveyed brand marketers (89 percent) say events still hold some level of importance and value for their organization, with 31 percent considering them essential, according to a study issued by Chief Marketing Officer Council (CMO) and conducted in partnership with the Exhibit &
Willy Brandt, the former German chancellor, gave the best advice anyone selling to foreign markets can possibly get: “If I am selling to you, I speak your language. If I am buying, dann müssen sie Deutsch sprechen."
How often does the image a company builds through advertising and marketing match its treatment of customers through less glamorous touchpoints, like pre-sales, contract negotiations, on-boarding and billing?
In 1984, Jim Koch, then in his mid-30s, made the leap from working in management consulting at Boston Consulting Group to start Boston Beer Co. The company, makers of Samuel Adams, rented space and equipment from other breweries for more than a decade before Koch purchased his first brewery. Today, Koch is a billionaire and Boston Beer Co. is the second-largest craft brewery in America.