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July 30, 2010 11:10 PM
In these trying times, salespeople often need to offer their prospects a "gifted guarantee" to help close the deal. But how do you gain your prospects' trust?
July 30, 2010 11:14 PM
One marketing medium does not have a broad enough reach to fully target an audience. Running a minimum five-touch point marketing mix will help ensure the advertising message fully penetrates the market.
July 30, 2010 11:13 PM
With a down economy and buyers even more hesitant to take action due to scams such as the Bernie Madoff case, how can companies assure their prospects of their credibility and business ethics?
July 30, 2010 11:16 PM
CRM manager, an SaaS implementation and integration firm, is enhancing its consulting services practice to help nonprofit organizations manage information about their donors, volunteers, and clients.
July 30, 2010 11:13 PM
There has been a rapid commoditization of CRM software, with a large variety of choices now available and prices coming down. And yet, many executives who invest in these systems are disappointed at their failure to actually increase sales. Many times, the system ends up as a repository of large amounts of data—the critical elements of which may be junk.
July 30, 2010 11:13 PM
There has been a rapid commoditization of CRM software, with a large variety of choices now available and prices coming down. And yet, many executives who invest in these systems are disappointed at their failure to actually increase sales. Many times, the system ends up as a repository of large amounts of data—the critical elements of which may be junk.
July 30, 2010 11:18 PM
SMM is pleased to sponsor Barton Goldenberg’s CRM: Using Today’s Tools and Techniques to Drive Customer Loyalty and Enhance Revenues online certificate program starting September 30. Save $200 when you register by August 30 at ::a ::href="http://www.trainingliveandonline.com">www.TrainingLiveAndOnline.com::/a::. Attendees receive a copy of the book CRM in Real Time.
July 30, 2010 11:18 PM
CRMfusion has announced the release of DupeBlocker 2.0 on the Salesforce CRM AppExchange.
July 30, 2010 11:18 PM
CureCRM has launched its eponymous browser-based SaaS solution.
July 30, 2010 11:13 PM
It's so tempting, isn't it? After all, sales are soft and marketers have to do more with less. Since you already have a substantial number of customer and prospect e-mail addresses, why not increase the frequency of your e-mail communication? Answer: Because it could end up doing much more harm than good.
July 30, 2010 11:20 PM
CWR Mobility has released a new version of its CWR Mobile CRM product, a mobile solution for Microsoft Dynamics CRM.
July 30, 2010 11:12 PM
Nearly 97 million Americans planned to shop on Cyber Monday yesterday.
July 30, 2010 11:18 PM
Cyclonix, a display developer and fabricator, has announced a new program targeting corporations that participate in trade shows.
July 30, 2010 11:20 PM
EASEUS Software, a provider of data recovery solutions, has announced the availability of its Data Recovery Wizard 4.8.
July 30, 2010 11:10 PM
Your gut tells you there is hidden opportunity in your in-house customer and prospect databases. But your question is, "How can I best mine them for value?"
July 30, 2010 11:16 PM
DDH Software has announced the availability of its Mac OS X conduit for syncing HanDBase databases stored on iPhone and iPod touch devices.
July 30, 2010 11:20 PM
Parayil & Mann Dealer Services, a retail automotive consulting and technology provider, has announced the release of its DealerUps Mobile CRM offering.
July 30, 2010 11:12 PM
With a weak economy forcing businesses to cut costs, now's the time to rethink your meeting strategy and opt for more interactive on-demand versions.
July 30, 2010 11:15 PM
Yankelovich study finds discounts not always beneficial to sales in the long-term.
July 30, 2010 11:14 PM
Hear Jeff Krawitz of the Customer Manufacturing Group discuss the importance of delivering an outstanding presentation
July 30, 2010 11:13 PM
Charges centered on the way PC giant advertised cheap financing and warranties.
July 30, 2010 11:14 PM
Consumers have the means to buy but majority are still cautious.
July 30, 2010 11:10 PM
The Deloitte Consumer Spending Index rose again in August, reaching its highest level since October 2007. The index, which monitors consumer cash flow to help predict future spending, moved up to 2.94 percent for August, up from a revised 2.39 percent gain a month ago.
July 30, 2010 11:14 PM
Overall spending grows for second consecutive month.
July 30, 2010 11:14 PM
Marketers have a lot on their shoulders. They are being tasked with helping sales meet top-line goals with demand slowing and sales cycles lengthening—all on a reduced budget. That's why response-driven demand generation is garnering a larger share of a smaller pie. It's getting personal: Mass-market branding initiatives are giving way to individual targeting.