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July 31, 2010 12:14 AM
A jailed (but unrepentant) adman on the good old days of killer hoaxes.
July 31, 2010 12:14 AM
Recent reports revealing a slide in consumer spending and corporate profits appear to be tempering expectations for a mid-year turnaround.
July 31, 2010 12:20 AM
Confirmit, a global vendor of software for customer feedback, employee feedback, and Market Research, has partnered with Plum Voice, a single-source provider of automated telephony solutions, to offer a complete data collection platform.
July 31, 2010 12:13 AM
Salespeople are finding that they now need the ability to sell to more, and to more customers, over the Web in a way that is authentic and impactful—more personal than what a CRM can deliver.
July 31, 2010 12:18 AM
Constructive has announced the availability of lead management capabilities for its Partnerpedia family of online partner community solutions.
July 31, 2010 12:12 AM
You help your clients to avoid the pitfalls of short term thinking every day. Enjoy the benefit of your own advice and counsel. Start doing something, but make it manageable and realistic based on your ability to allocate resources.
July 31, 2010 12:13 AM
Collaboration at the retail-vendor level will be key the successfully navigating this challenging, changing landscape.
July 31, 2010 12:14 AM
Growth reflects largest increase since October 2001
July 31, 2010 12:13 AM
They may not quite be grateful for advertising. But consumers realize it pays the bills for much of the content they enjoy—and, for that matter, that it helps the economy to function.
July 31, 2010 12:14 AM
Participation in retail loyalty programs increases, especially among Millennials, as consumers look for savings.
July 31, 2010 12:13 AM
Many don't see signs of improvement.
July 31, 2010 12:14 AM
Despite the pinch of the economic recession, environmental shopping habits have not declined.
July 31, 2010 12:12 AM
Continental Airlines yesterday (Wednesday) signed a deal with Winstar Interactive Media to sell advertising on Continental's Web site.
July 31, 2010 12:13 AM
How a simple contract can motivate employees to create a more prosperous workplace
July 31, 2010 12:18 AM
Cooliris has introduced its Publisher Network, a new online advertising vehicle that launched in conjunction with the Infiniti G Convertible ad campaign.
July 31, 2010 12:16 AM
Coremetrics has announced the launch of AdTarget, a data syndication platform and online marketing application.
July 31, 2010 12:16 AM
Staffers say, "Organizations should practice the belief that the economy and the ecology are one thing."
July 31, 2010 12:13 AM
Along with its decline in dollars-and-cents terms, the corporate sector has suffered a steep decline in public esteem.
July 31, 2010 12:16 AM
Mobile application developer Cortado, a BlackBerry Alliance program member, has announced support for the new BlackBerry Enterprise Server 5.0.
July 31, 2010 12:13 AM
Based on an examination of over 100 client engagements related to cost innovation conducted over the past five years, Nielsen illuminates the right way to navigate this challenge and highlights important principles to adhere to in embracing the risks and rewards of downsizing, upsizing, changing the package material, and making product reformulations.
July 31, 2010 12:10 AM
In these trying times, salespeople often need to offer their prospects a "gifted guarantee" to help close the deal. But how do you gain your prospects' trust?
July 31, 2010 12:14 AM
One marketing medium does not have a broad enough reach to fully target an audience. Running a minimum five-touch point marketing mix will help ensure the advertising message fully penetrates the market.
July 31, 2010 12:13 AM
With a down economy and buyers even more hesitant to take action due to scams such as the Bernie Madoff case, how can companies assure their prospects of their credibility and business ethics?
July 31, 2010 12:16 AM
CRM manager, an SaaS implementation and integration firm, is enhancing its consulting services practice to help nonprofit organizations manage information about their donors, volunteers, and clients.
July 31, 2010 12:13 AM
There has been a rapid commoditization of CRM software, with a large variety of choices now available and prices coming down. And yet, many executives who invest in these systems are disappointed at their failure to actually increase sales. Many times, the system ends up as a repository of large amounts of data—the critical elements of which may be junk.