Smaller, on-the-fly meetings gain ground

The U.S. meetings industry has recovered from the corporate travel cutbacks of the 2008 recession, but meetings will never be the same, according to a new study by software developer The Active Network (ActiveNetwork.com).

The games people played

The Torrance Tests of Creative Thinking task used in the IMEX behavioral research all involve the generation of innovative ideas.

Email ‘blasts’ are a thing of the past

eMarketer, which monitors trends in digital marketing, media and commerce, recently spoke with Maribeth Ross, Vice President of NetProspex, a business-to-business email and offline data services company.
eMarketer: How do you get recipients to read the contents of an email?

Show & tell: video is a must-have marketing tool

The use of online video is at an all-time high and growing exponentially. According to Kissmetrics, a provider of Web analytics tools, online viewers are anywhere from 64 to 85 percent more likely to buy after watching a product video.
“People vastly prefer watching over reading,” states a Kissmetrics blog post (blog.kissmetrics.com).

An 8-point check on ‘coachability’

Do you have a coachable sales team? Have them take this quiz, answering honestly which of these are true, and to what extent?
             I usually allow my manager and others to complete their sentences before responding. (If you don’t, it’s not a good sign.)

Are your salespeople coachable?

Continual learning is a basic necessity to professional improvement. In many cases, it’s other people who help sales reps advance. But they must be open to coaching.
Sam Parker, founder and publisher of GiveMore.com and SellMore.com, says being coachable means to be…

Some advice on sales training RFPs

It’s a bad idea to have a training company actively selling in your organization while requirements are being defined.

Defeating discouragement, the No. 1 sales momentum killer

In his latest book, “To Sell Is Human,” author Daniel Pink extols the importance of “buoyancy,” stating that the “broadening effect of positive emotions has important consequences for moving others.”

Top sales teams see beyond paychecks

Getting beyond ‘Tell me more about yourself’

Inc. magazine asked executives for their favorite interview questions. “Everyone has them. And everyone wishes they had better ones,” says writer Jeff Haden. A few favorites:
If we’re sitting here a year from now celebrating what a great year it’s been for you in this role, what did we achieve together?

New prospect: so now what?

When your reps meet new business prospects, what do they do next? It feels like Sales 101, but have you implemented a follow-up process? Have they walked you through it lately?

Sales gets increasingly scientific

Social’s missing link

A study conducted by Satmetrix in mid-2012 revealed that less than half of the companies it surveyed tracked and followed up on customer feedback in social media. An astonishing 28 percent do not track or respond, leaving customers to question their value to the businesses that they support. That lack of acknowledg­ment or engagement leaves the door wide open to competitive courtship.

The Good, Bad, and Ugly - Social Media’s Impact on your Brand

There’s no denying that social media has taken the world by storm. Facebook, LinkedIn and Twitter boast millions of users. Social media is a huge engagement, staffing, retention and increasingly, branding tool. It’s at the foundation of what I call tri-branding. Tri-branding is when companies use social media to link both product and employment brand, as well as to get their customers to sing their praises or live their brand.
The Good

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