Applying Proven B2C Marketing Techniques to B2B Sales and Marketing Processes

A woman is expecting a baby, therefore the family is probably in search of more space, a family car or minivan, etc. A man takes a new job in a new city, therefore he is probably looking to buy a new condo or house, switch his insurance provider, etc.

Tips to Enhance Personal Presentation Skills In the Digital Age

Part I of III

Better Conversations Will Produce a Better 2013

5 Key Elements of a Killer Mobile Sales Application

To make the most of your tablet investment, focus on the device’s unique capabilities. The following five tips will help you improve the productivity and effectiveness of your salespeople while distinguishing the buying experience in the eyes of your customers.

Sales and Marketing: Partner or Perish

Sales and marketing have a strong relationship. We rely on each other. We need each other.

However, Romeo and Juliet we are not.

But Romeo and Juliet we must become because our mandate is clear: partner or perish.

Tis the Season for B2B Gifting

Every year, there is a last-minute scramble as businesses try to figure out a unique holiday gift for clients, partners and employees. And every year, holiday corporate gift giving produces some pretty wacky gifts. According to a recent survey of our Tango Card clients, folks reported receiving a ham, a lamp (“the world’s ugliest”), even a car wash and wax package as holiday gifts. Not exactly the types of gifts high on a customer’s (let alone anyone’s) wish list.

3 Steps to Fully Optimized B2B Prospect Development

B2B prospect development – the combination of lead generation, lead qualification, lead nurturing and lead hand-off to sales – is a critical element that many marketing and sales teams are failing.   

Higher Education

CMO to CIO: “I want to friend you”

Know What You Need

We Have a Winner!

SMM spotlight on: Bulova

Will the iPad Kill PowerPoint?

12 Things Salespeople Would Like To Tell Their Managers

In our November/December print issue, sales trainer Mark Hunter shared six things that salespeople would like to tell their manager. Here are those six and six more.

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