Bots Rule

Read the online conversations regarding marketing automation and it quickly becomes apparent that different companies have vastly di

The 3 conversations that follow feedback

Three conversations follow negative feedback: excuse, denial and/or tell-me-more.

How to lead without making decisions

The corner office is a bastion of great leadership ideas, which is why The New York Times has a regular Q&A feature of the same name.

Where technology will take your next off-site

Technology continues to impact the look and feel of off-site meetings. If you’re still debating the appropriateness of live tweeting at your conferences or training sessions, you’d better let someone else plan them.

Growth through branding

Tools for Building Brand

Marketers can draw on many tools to win attention and create preference in the target market. The choice they make depends on the relative coverage and productivities of the various tools in relation to their costs. Effective branding options beyond traditional advertising include:

3 common sales and marketing messaging myths busted

Have you ever watched Discovery Channel’s MythBusters? In each episode, the hosts take urban myths and put them to the test. Using scientific methods, they confirm, deem plausible or bust these various myths.

Brilliance in your midst

Learning doesn’t always have to come through formal training. That message is frequently preached, but just as frequently neglected.

Teaching with charts

If you like USA Today, you’ll love this new sales eBook

Going viral is only half the job

Eight out of 10 companies report they have posted videos to their Website in an effort to provide information about the company and its products and services. Thirty-four percent of survey respondents saying they track the number of video views as a measure of success.

Create your own dream team

7 Story Mistakes

Who cares? - People care about real people, not abstract companies. If you don’t talk about how people were affected, people will forget your story.
Boring - Sell the problem before the solution. A story needs conflict to give it meaning.

Facts alone aren’t enough

Findings:
› Neuroscience proves that we need both the rational and emotional part of the brain to make good decisions.
› Without emotions, customers would not be able to make a buying decision.

To Discount Or Not?

It’s the all-too-familiar statement that sales managers hear from their salespeople: “I need to give my client this discount or we’ll lose the job. We’ll make up the margin on higher volume from the client.”

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