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July 30, 2010 11:14 PM
This is an excerpt from "The Eureka! Enigma."
July 30, 2010 11:12 PM
Running online marketing programs to communicate with customers can be a lot of fun, but requires careful planning and tools to track success.
July 30, 2010 11:10 PM
Staples has made sustainability a core part of its brand identity for years.
July 30, 2010 11:12 PM
Customers are your greatest assets. A third-party endorsement sells your product better than a brochure, trade show, or many other efforts, so how do you go about getting customers to support your products and services?
July 30, 2010 11:13 PM
When adversity hits, how you respond in the market will determine your ability to stay in business and win.
July 30, 2010 11:11 PM
There are many ways to provide outstanding customer service, so sales organizations need to find ways to connect with clients and prospects on several different levels. Here are some tips to keep your business pipeline healthy by differentiating your organization from the competition.
July 30, 2010 11:14 PM
Making a promise is not enough to get people flocking to your door. You have to give them a credible promise and a reason to believe that your promise is not another empty one.
July 30, 2010 11:13 PM
Did the title shock you, or provoke a response from you in any way? While I agree that modern selling is about providing an environment where people buy, I am not quite sure that the word "convince" deserves the negative press it's getting.
July 30, 2010 11:13 PM
Experienced marketers know offer and product testing should be conducted on a continual basis—what works today may or may not work tomorrow. The only real way to find out is to test alternative ideas and approaches.
July 30, 2010 11:14 PM
MC2 has compiled key tips on attending trade shows to help you maximize your time at the show and gain the best return on your investment.
July 30, 2010 11:11 PM
The most precious thing salespeople have to offer is their time, but few salespeople realize the value of their time, as well as how to easily make the most of it.
July 30, 2010 11:14 PM
A marketing portal helps marketers create and maintain a searchable, online repository, which promptly communicates mission-critical materials and information to salespeople, sales channels, marketing partners, customers, and others.
July 30, 2010 11:14 PM
Assessing the fit and potential of a sales executive is far easier than evaluating other executive candidates because no one else is as transparent in their success. The head of sales either bagged and exceeded their quota, and drove revenues significantly—or they didn't. That's why you need to be careful not to let charisma and charm take over your need to ask the hard questions and demand the proof.
July 30, 2010 11:12 PM
Is your company doing everything it can to generate customer referrals and positive word-of-mouth? If you suspect the answer is "no," then you should consider setting up a formal customer reference program.
July 30, 2010 11:10 PM
Every company has a few sales and marketing "leaks"—misalignments or improper practices that can lead to a waste of marketing dollars and lower-than-expected sales numbers. The problem is, in today's tough business climate, companies can no longer afford to squander resources, or let even a few good sales opportunities slip through their hands.
July 30, 2010 11:14 PM
Unfortunately, business has never been more challenging than right now. If your business is not achieving the results you desire, make the right decision and ask for help.
July 30, 2010 11:13 PM
Sales performance management (SPM) has taken the turn into mainstream business. Like ERP in the early 1990s and CRM in the late 1990s, SPM's day has come.
July 30, 2010 11:10 PM
This article was adapted from Chapter 3 of Courtney M. Barnes' recently released book, "Digital Strategies for Powerful Corporate Communications," published by McGraw-Hill in July 2009. For more information, ::a ::href="http://www.amazon.com/Digital-Strategies-Powerful-Corporate-Communications/dp/0071606025/ref=sr_1_1?ie=UTF8&s=books&qid=1248818106&sr=8-1" target="_blank">click here::/a::.
July 30, 2010 11:13 PM
To increase rep productivity, retain top talent and boost motivation, companies must adopt new and innovative pay and incentive structures
July 30, 2010 11:10 PM
CSNews Online looks at Wawa's Big Six Values program, Dream Maker initiative, Internal Care department and the Wawa Associates in Need fund.
July 30, 2010 11:13 PM
If the recession doesn't kill advertising, it could make it stronger.
July 30, 2010 11:15 PM
Internet marketing software allows online and offline lead tracking.
July 30, 2010 11:14 PM
Claims boycott will put additional jobs in jeopardy.
July 30, 2010 11:16 PM
IBM has introduced the BlackBerry Client for Lotus Sametime, extending real-time collaboration from a desktop computer to a BlackBerry smartphone, including instant messaging, presence awareness, contacts, broadcasts, file transfer, click-to-call, and other features.
July 30, 2010 11:14 PM
The company recycled thousands of pounds of material and went paper-free for much of the event.