Sending an E-mail is Not Nurturing A Sale

“I saw a Tweet come through the stream from a B2B summit that read, ‘So if sending an e-mail isn’t nurturing what is?’” blogged Ardath Albee, CEO of Marketing Interactions Inc., a business-to-business marketing consultant (marketinginteractions.com).

What B2C and B2B Marketers Can Learn from Each Other

By Janet C. Jessen, vice president, Global Marketing, Innovation & Engineering, Garlock Sealing Technologies

Sales, Science, and Engineering

 

By Dave Fellman

Competitors Don’t Keep You from Success

In an ideal world for many companies, there would be minimal competition. Or none. But customers want the choices and improvements that competition provides.
 

20 Ways to Generate Ideas That Will Boost Your Business

The lightbulb. Bubble wrap. The Post-It. The iPod. The Snuggie. Facebook. Twitter. These inventions, products, and businesses all started with an idea. An idea that to anyone other than its creator(s) may have seemed like an insane thing to invest much time, money, or effort in bringing to fruition. But for the masterminds behind these great ideas, the risk paid off, and so, too, can your next great idea.

5X Technology Solution Enhances Netsuite CRM

5x Technology, an IT solutions provider and SAP BusinessObjects volume reseller partner, launched the IntelligentInformation solution--a service providing standardization and cleansing, merging and deduping, and data enhancement capabilities. The service utilizes SAP BusinessObjects Data Services software and was customized specifically for the NetSuite platform to perform address cleansing and matching for NetSuite contact and customer records.

Ad Vet Opens Marketing Agency

Alan Epstein, a 25-year veteran in the advertising business and former partner at Adamson Advertising, opened a new St. Louis-based marketing services organization called The Epstein Group. Clients work within a flexible business model with a marketing organization designed to match their needs, receiving and paying only for the specific resources they want.

SlideRocket Reinvents Presentations

Content Marketing Improves Thought Leadership Perception

Content marketing remains a significant hurdle for B2B marketers, yet those who are able to develop and employ a content marketing strategy see notable improvements in a company’s placement in search results and perception as industry thought leaders, according to the HiveFire's first annual B2B marketing research study of 100-plus B2B marketers.

Energizing the Sales Force in a Down Economy

By Kevin Sensenig, global vice president, Learning and Organization Development, Dale Carnegie & Associates, Inc.

Why Marketers Must Change to Engage Today’s Shoppers

By Jeff Weidauer, vice president, Marketing, Vestcom International

Promote Your Brand with Branded Holiday Gifts

By Barbara Wells, senior vice president of Marketing, Merchandising, Global Supply Chain, and Logistics, Staples Promotional Products

Going International: Ideas for Entering Markets Around the Globe

By Ramez Naguib, P.E., LEED AP, CEM, engineering sales & marketing director, McQuay International

Virtual Events or Virtual Worlds?

By Tricia Heinrich, senior communications director, ON24

Notification: The Secret Weapon for Improved Communication

By Larry Kettler, executive vice president, Sales and Marketing, MIR3, Inc.

A great salesperson is someone you’d love to spend time with at a cocktail party, someone who is engaging, enthusiastic, persistent, fearless, focused,and motivated. But managing a team of these energetic, independent individuals can be an entirely different story.

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