In a study of 3,128 B2B companies, LinkedIn generated the highest visitor-to-lead conversion rate at 2.6 percent, four times higher than Twitter (0.67 percent) and seven times better than Facebook (0.39 percent), according to HubSpot, an inbound marketing specialist.
To unleash the power of innovation to capture big markets, what matters is not how big any existing market is, but how many people are wrestling with a problem that no current offering solves, says Robyn Bolton, a principal at Innosight, a growth and innovation consulting firm.
Leaders make great speeches about new visions and changes of direction. Resources are allocated to make these happen — training, analyses, etc. — but too often, six months or a year down the road, things are pretty much the same.
If you want to develop a sales team that dominates its market, you’ll go out of your way to nurture and fan the flames of conflict whenever they arise, says consultant Paul McCord (powerreferralselling.com).
In 1984, Jim Koch, then in his mid-30s, made the leap from working in management consulting at Boston Consulting Group to start Boston Beer Co. The company, makers of Samuel Adams, rented space and equipment from other breweries for more than a decade before Koch purchased his first brewery. Today, Koch is a billionaire and Boston Beer Co. is the second-largest craft brewery in America.