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July 30, 2010 11:18 PM
Helping Hand Rewards markets and distributes products made by or produced through socially conscious enterprises from around the world, as corporate gifts for employees and clients.
July 30, 2010 11:10 PM
Just like everyone else, analytics teams now must dig deeper into their bag of tricks to find more valuable nuggets in their data troves.
July 30, 2010 11:14 PM
There are two things you should follow with 100 percent certainty: First, never have a large coffee, a prune Danish, and a bran muffin before delivering an hour-long presentation. Second, always give your presentation in a small room. Keep reading for more…
July 30, 2010 11:13 PM
There are opportunities for marketers who are in sync with the consumer mood.
July 30, 2010 11:14 PM
After a brutal year of highly public censure of meetings and events, corporate planners will devise their holiday parties very carefully.
July 30, 2010 11:10 PM
Holiday shopping lists may not be very long this year. According to a forecast released by Deloitte today, retailers will need to prepare for a flat holiday sales this year as consumers continue to save and try to cut costs where they can.
July 30, 2010 11:12 PM
Choosing a season's greeting gets harder as Christian right groups single out 'naughty' retailers.
July 30, 2010 11:13 PM
Despite using different methodologies, holiday sales forecasts have been generally downbeat.
July 30, 2010 11:14 PM
Mid-size cities top list for pricing reductions.
July 30, 2010 11:14 PM
Hotwire reports New York, Vancouver hotels lead year-over-year price decline.
July 30, 2010 11:16 PM
Hotels today are finding innovative ways to market to travelers and the local community.
July 30, 2010 11:10 PM
There are four key principles that companies must first clearly understand in order to build an effective brand building strategy.
July 30, 2010 11:14 PM
This is an excerpt from "The Eureka! Enigma."
July 30, 2010 11:12 PM
Running online marketing programs to communicate with customers can be a lot of fun, but requires careful planning and tools to track success.
July 30, 2010 11:10 PM
Staples has made sustainability a core part of its brand identity for years.
July 30, 2010 11:12 PM
Customers are your greatest assets. A third-party endorsement sells your product better than a brochure, trade show, or many other efforts, so how do you go about getting customers to support your products and services?
July 30, 2010 11:13 PM
When adversity hits, how you respond in the market will determine your ability to stay in business and win.
July 30, 2010 11:11 PM
There are many ways to provide outstanding customer service, so sales organizations need to find ways to connect with clients and prospects on several different levels. Here are some tips to keep your business pipeline healthy by differentiating your organization from the competition.
July 30, 2010 11:14 PM
Making a promise is not enough to get people flocking to your door. You have to give them a credible promise and a reason to believe that your promise is not another empty one.
July 30, 2010 11:13 PM
Did the title shock you, or provoke a response from you in any way? While I agree that modern selling is about providing an environment where people buy, I am not quite sure that the word "convince" deserves the negative press it's getting.
July 30, 2010 11:13 PM
Experienced marketers know offer and product testing should be conducted on a continual basis—what works today may or may not work tomorrow. The only real way to find out is to test alternative ideas and approaches.
July 30, 2010 11:14 PM
MC2 has compiled key tips on attending trade shows to help you maximize your time at the show and gain the best return on your investment.
July 30, 2010 11:11 PM
The most precious thing salespeople have to offer is their time, but few salespeople realize the value of their time, as well as how to easily make the most of it.
July 30, 2010 11:14 PM
A marketing portal helps marketers create and maintain a searchable, online repository, which promptly communicates mission-critical materials and information to salespeople, sales channels, marketing partners, customers, and others.
July 30, 2010 11:14 PM
Assessing the fit and potential of a sales executive is far easier than evaluating other executive candidates because no one else is as transparent in their success. The head of sales either bagged and exceeded their quota, and drove revenues significantly—or they didn't. That's why you need to be careful not to let charisma and charm take over your need to ask the hard questions and demand the proof.