Innovation and new ideas can’t just come from corporate leaders or the executive level.

Innovation must be an “all in” proposition, says business innovation consultant Stephen Shapiro (steveshapiro.com). He lays out three core steps to achieving that:

Before she became a leading sales coach, author and consultant, Jill Konrath was a regional sales rep for a major computer maker whose office was in the same city as the company’s headquarters. Whenever a new product was introduced, marketing kicked off its road shows with Konrath and her colleagues.

The generation of workers that proudly wore the sort of years-of-service pins that companies ordered by the gross has either retired or is about to. That’s not to say that younger workers aren’t proud of their companies and the things they achieve on the job. It’s just that they feel grown up and they’d like their recognition or rewards to reflect as much.

You could have an endless budget to invest in training and it would only go so far if you and other frontline managers in your company aren’t invested personally in the process.