Find your ‘window of awesome’

“We can’t all be Zappos or work somewhere supercool like Google. And I’m glad that we can’t, because if we were all the same, we’d all be perfectly ordinary,” states Scott Stratten in “The Book of Business Awesome/The Book of Business UnAwsome.”

Which way did your year go? And why?

Marketing is a verb, says Scott Stratten. Awesome is, too. So is sales.

Product Review - November-December

A funny thing happened at the Promotional Products Association International (PPAI) Expo in 2009 — some famous names showed up. The Expo, which is held each January in Las Vegas, is a smorgasbord of inexpensive giveaways and gewgaws that can be used in promotions, marketing campaigns, loyalty programs and to reinforce traditional advertising.

Are you building your B2B brand?

Incentive trips can mirror your corporate culture

A recent study conducted by the Incentive Research Foundation (IRF) found that the design and experience of a group incentive travel program offers a microcosm of the culture of its sponsoring organization.

‘Killing’ your company can be inspiring

Every organization wants to be thought of as “innovative,” but simply asking your employees to think outside of the box is unlikely to be enough to drive those game-changing ideas.

3 rules for marketing in the new world order

When you ask most people how they differentiate sales and marketing roles, they often tell you that sales is quantitative (with performance measured by quotas hit and revenue generated) while marketing is qualitative (with performance based on reach, impressions and brand awareness).

Quintloyalty

QuintLoyalty is a full-service, performance improvement company specializing in programs to engage and reward all people who interact with your business.

Death by PowerPoint

I felt like I was in a war zone. The slides were bombs and the presenters were firing in every direction, but nobody was getting hit. It was just a bunch of loud bangs.”  – A business development manager at the eastern region of a large networking firm

Remember to scratch the hogs

In the classic “My Voice Will Go with You” by Sydney Rosen, there is a story in the foreword by Dr. Lynn Hoffman that reaches the very essence of persuasion.

Why losing talent isn’t always bad

When star designer Marc Jacobs announced in October that he was leaving Louis Vuitton, it caused Andrew Shipilov, a blogger at Harvard Business Review(hbr.org), to muse about the upside of losing top talent.

Where sales pitches are not welcomed

Content marketing – the convergence of media and technology – has grown so big so fast that it’s having a crisis of conscience.

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