Consumers Notice Ads That Include Mobile Response

Some 60 percent of respondents have noticed an ad that allows a mobile response, and 39 percent have noticed at least one within the past week, according to U.S. Mobile Consumer Briefing, a monthly survey by The Mobile Marketing Association (MMA) (www.mmaglobal.com) and its official research partner, Luth Research (www.luthresearch.com).

Customer Portals that Deliver

Detecting Deception

Excerpt from “Liespotting” by Pamela Meyer, Copyright 2010, reprinted by permission of St. Martin’s Press, LLC

Chapter One: The Deception Epidemic

Customers 2015: Will YOU Be Ready?

By Michael Hinshaw, managing director, MCorp Consulting

Organizations are losing control over their customer experiences, altering the landscape of customer experience forever—yet those that understand and embrace this today will be closer to their customers than any competitor will in the years to come.

5 Ways to Win Back Lapsed Customers

By Jim Wehmann, vice president, global marketing, Digital River

Marketing Needs to Lend Sales a Hand With Lead Qualification

By Mike Drohan, president, Lead Generation Solutions

Give Away

Excerpt from “Getting NAKED: A Business Fable About Shedding the Three Fears That Sabotage Client Loyalty” (Jossey-Bass) by Patrick Lencioni

GIVE AWAY

“Ram Transport is a trucking company, one of the top ten in the country, I think. We’re meeting with the CEO and the head of operations.”

“What kind of revenue do they do?”

Customer Loyalty: Why the Web Experience Matters

By Michael Neubarth

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