David Roberts

David Roberts is CEO of Alchemer (formerly Survey Gizmo). As a founding member of Accenture’s CRM practice in the early 1990s, he has been on the frontline of the CRM evolution and revolution.

We Need To Put the ‘Customer’ Back in CRM

Customer relationship management (CRM) software is critical to how companies market to, sell to and service their customers, but it’s inherently an internal tool focused primarily on process adherence and control. Although “customer” is in the name, it’s often not in CRM software’s DNA.

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