George Donovan

George Donovan is Chief Revenue Officer of Allego, a sales learning and enablement platform built for today’s distributed teams.

How Technology Drives True Sales Enablement

Getting sales enablement right is a significant challenge for many organizations. In some cases, it consists of hurriedly cobbled together materials meant for temporary use, while others have scrambled to transfer their structured and overly formal programs, where reps are trained once and material is quickly forgotten, to the digital world. Neither of these approaches works well as part of a long-term strategy to prepare reps for continued success.

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