Jeff Haws

Jeff Haws is senior marketing manager at MessageGears, which delivers advanced customer segmentation and message personalization and delivery through direct data access and innovative platform capabilities.

3 Trends to Watch in Data-led Marketing

As we look into the future, it’s important to remember that real widespread change happens slowly for such a large industry. People have been talking about assembling customer 360-degree views and utilizing “Big Data” for closing in on 20 years, and articles detailing how effective and popular artificial intelligence (AI) will be in marketing go back nearly a decade.

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