Paul Nolan

Paul Nolan is the editor of Sales & Marketing Management magazine.

New Online Marketing Tool Accelerates Performance

London-based Knexus Digital, a digital marketing resource for busy marketing and communications professionals, launched their new content license offering today.

Marginal Gains Can Boost Overall Performance

Neil Patel, a leading voice for more than a decade on how to use digital marketing to help grow your business, says the secret...

TikTok-Like Videos Have Multiple Applications

While Zoom and Teams have proven useful for video meetings, businesses are adopting other means of incorporating video into their everyday communication and workflow....

What’s Next?

We asked what’s trending in digital marketing. Here’s some of what we heard back. Think Long-Term “B2B digital marketing has usually been focused on rational, short-term...

Digital Is Spared from Sweeping Budget Cuts

How important is digital marketing spend? A Gartner spend survey of more than 400 marketing leaders in North America and Europe in August 2020...

Digital Marketing Takes Center Stage

As the highly anticipated initial public offering of Airbnb crept closer last year, stock analysts swooned over the company’s ability to garner 91% of...

Don’t Neglect Channel Partner Programs

In today’s buyer-centric world, salespeople need to create value more than ever or they won’t get in front of prospects. If your go-to-market strategy...

How COVID-19 Has Changed B2B Sales

Customers will drive the stickiness of virtual sales calls, so sales teams need to recognize how the shift affects their go-to-market strategy. Jess Pingrey...

The Path to Better Virtual Interactions

Remote selling has an information gap, says Liston Witherill, founder of Serve Don’t Sell, a provider of remote marketing and sales training for service-based...

Responding to the Digital Sales Shift

Nick Kavadellas is thankful for golf, not only because he’s enjoyed playing it for years, but also because it is one of the few...

Online Partners