I plead guilty to enjoying a cold beer or two, and I’ve watched with amazement as the decade-long bull market in the craft beer industry shows no signs of abating.
Our increasingly wired world requires collaboration across business teams all over the globe. To foster an engaging team atmosphere, companies are seeking better employee interaction solutions while reducing costs. A 2012 survey on maximizing employee collaborating with video found that four out of five corporate communicators feel it is difficult to communicate when out of the office, and say adoption of technologies that enable a distributed and mobile workforce would increase efficiency.
For sales and marketing managers, the challenge is reaching the same level of personal engagement that comes with face-to-face interactions. Video does just that. It personalizes communication, allows for a richer experience and lessens the barriers of distance and time zones. To decrease the effort of managing and sharing video content, companies can implement an enterprise video platform to help employees create, share and leverage video content.
For managers, here are four easy ways to incorporate video content to improve internal communications, training and collaboration for long-term success.
Digestible, Trackable Training
Communicating complex thoughts in a visual manner can be beneficial when training new employees or providing current teams with new information. Companies with a distributed workforce know that travel for in-person meetings reduces productivity and can be costly. Instead, managers can use video to train, collaborate, share knowledge and address problems quickly.
Effective video should deliver content in an easy-to-digest manner. Communicators agree – training videos should be two to 10 minutes long. Instead of trying to squeeze multiple topics into a lengthy training piece, split it up into shorter crisper modules that will get absorbed.
With the right video platform solution in place, new hires can be given access to a library of video assets covering corporate policies, software or equipment training, and sales training. This not only speeds new hire ramp up time and centralizes the information, but it helps with compliance since managers can track viewing statistics for each employee.
Engaging Employee Meetings
Managers with remote teams may have to wait months between face-to-face meetings. With video, managers can communicate with teams more frequently, informally and effectively. Team meetings can be held via live webcasting, providing more immediate information and feedback than through written communication.
Moreover, video webcasting does not have an audience limitation as physical meetings may have. A yearly financial meeting for a company of 10,000 can be as easily set up as a video conference for a team of 10.
Maximize SharePoint and Other Collaboration Tools
Many organizations use Microsoft SharePoint as a central employee portal – a way to deliver and share documents, create accessibility and encourage collaboration. These organizations can take advantage of existing resources by incorporating video into the employee portal.
While SharePoint is optimal for documents, native capabilities for video within SharePoint simply do not scale well. The ideal approach for enterprises looking to do live and on-demand video streaming in SharePoint is to use an enterprise video platform to extend SharePoint capabilities to support the unique demands of video.
Moving to Mobile
As sales and marketing teams increasingly rely on tablets and smartphones, video accessibility on mobile devices is necessary for employee engagement. An enterprise video platform supports automatic transcoding of uploaded video files to ensure that all videos exist in the right formats for all users on all devices.
Managing a distributed workforce is not easy. But organizations that adopt an enterprise video platform and encourage video communication are more likely to have employees that engage with each other and are more engaged in the business.
Vern Hanzlik, general manager of Qumu, has spent more than 20 years building and growing enterprise software and service companies. Previously, he served as president of the EMEA at TEAM Informatics, as well as a member of its board. He also co-founded Stellent, an enterprise software company acquired by Oracle.