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Additional Web resources

The Value of Earned Media for Marketing Content
According to the white paper, “How to Drive Maximum Returns on Content Marketing with Effective Distribution,” earned media – mentions by journalists, influencers and other third-party sources – is 80 percent more effective than owned media (i.e. branded content) at the purchase consideration stage. Read the full report here. (Registration required.)

The Poisonous Effects of Mushroom Management
“Mushroom management” is a management style where employees fly blind to company performance and are given work without knowing its purpose. A recent survey of 2,000 employees by Geckoboard, creators of software to harvest and analyze key performance indicators (KPI), indicates that four in five employees want management to share more information with them about business performance. Read Geckoboard’s report on the scale of the “mushroom management” problem and how to avoid it.

B2B Marketing Tips For LinkedIn Users
Download the eBook
with 10 things you should be doing on LinkedIn to establish your company presence, attract and engage followers, and generate leads for your business.

15 Things to Train Salespeople On Instead of Social Selling
Sales leader and consultant Anthony Iannarino explains why he’d train on more than a dozen other sales skills before jumping on the social selling bandwagon. Read his blog post here.