Quick Fixes for a More User-Friendly Website

Author: 
Paul Nolan

As a 24/7 salesman, your website has the potential to be your most powerful asset and the centerpiece of your marketing efforts. But rapidly changing technology can make your website feel old and outdated. A redesign maybe ideal but who has the time or the budget? Darling Jimenez, a Web developer and inbound marketer, offers these simple ways to improve your website in a blog post on Hubspot.com:

Use white space
According to digital marketing consultant Crazy Egg, white space around text and titles increases user attention by 20%. It makes your content more legible while also enabling the user to focus on the elements surrounding the text.

Use attractive calls to action
Calls to actions that are clearly marked with an action word enable your user to more easily navigate your site and get to where they want. Choosing the right words or psychological triggers is highly determined by the level of emotional identification that word prompts. No emotional connection means no action, so make your words bold, time sensitive and action-oriented.

Use hyperlink differentiation
The regular Web user sees blue-and-underlined text as links and knows to click on them. Exploiting user expectations and what they already know about using the web is tantamount to success. When it comes to hyperlink differentiation, you do not need to reinvent the wheel. Sticking to convention can be your best ally. Stop to think about the length of the hyperlink. The longer the link titles (within reason) the more easy to identify they are.

Use images wisely
Use images strategically and place them on your website to support the content and allow the users a visual break from text. But make sure they are relevant and not generic. Many studies show that while stock photography can be high quality, it fails to create a connection between the user and the company/brand. In a case study done by Spectrum, Inc. of Harrington Movers, a New Jersey and New York City moving company, they were able to increase conversion on a page by simply replacing a stock photo with an image of the actual team of movers.

Keep your website consistent
Heading sizes, font choices, coloring, button styles, spacing, design elements, illustration styles, photo choices, etc., should be themed to make your design coherent between pages and on the same page. Inconsistencies in design lower the quality of the products and services you are providing in the viewer’s eyes.

Be Responsive and mobile friendly
Recently, Google started penalizing sites that aren’t mobile optimized, making the need for responsiveness even more crucial. This is probably the single most valuable way in which you can improve your website’s usability. For a quick experiment on how mobile-friendly your website is, visit mattkersley.com/responsive.