Out of Alignment: 4 Tips to Repair an Off-Kilter Brand

Too many business leaders make a similar mistake by neglecting the alignment between the external message of their brand and the internal office culture. The key to driving your brand onto a road of corporate success is getting your internal and external messages to share the same story.

4 Steps for Customer Experience Success

The conversation about who owns the customer experience is over and should be intertwined throughout the entire company, including customer care.

Surviving Q4: 5 Things Salespeople Should Do to Make Their Number

On average, about half of salespeople meet or exceed quota. Here are some thoughts about managing to each salesperson's number as they close the year and prepare for a new one.

5 Ways to Make Your Tradeshow Content Rock

The focus of tradeshow planning often is on logistics. Here are five pieces of advice to make content the real headliner at your next tradeshow for a rock-star performance.

5 tips for a successful sales kickoff meeting

There seems to be no end to the workshops, webinars and blog posts on how managers can better understand millennials in order to effectively recruit and retain this emerging workplace demographic. Tom Coburn, the founder and CEO of Jebbit, a digital marketing platform, offered these management tips for millennials in a recent guest post at Entrepreneur.com.

3 Ways Customer Data Can Increase Workplace Efficiency

Companies focus so much on the relationship between customers and data that they often ignore how smart data practices affect employees. More contextual knowledge lets employees do their jobs better, leading to happier employees and lower attrition rates, especially in industries famous for high burnout.

The Art of Failure

Silicon Valley startups teach us that failure is cool. Some even wear it as a badge of honor. So, why do we see failure so differently in the industrial world? Why can’t we view failure more like the software world? Freedom to fail is freedom to succeed.

9 Tips to Improve Your Business’s Meetings and Presentations

If the right amount of attention is implemented, your presentations can become much more efficient and really benefit your business in ways you never thought was possible. Here are nine ways to enhance your business meetings and presentations.

The quest for more purposeful meetings

Janet Sperstad, program director of Meeting and Event Management at Madison College in Wisconsin, has spent her career working toward more purposeful meetings.

10 Ways To Boost Your Sales Incentive Strategy

Great salespeople are crave recognition for their outstanding efforts. What do you need to do to ensure your program gets their attention and delivers the results you desire? Here are 10 of the most important elements in designing and deploying your next incentive campaign.

Products vs. Services: The Real Marketing Difference

The messaging used to attract audiences for products and services work the same way. Go beyond that, though, and you’ll see some important differences.

3 Steps to Effectively Move Beyond ‘Sales Coaching’

Sales coaching is a catchall term that, if not effectively managed, won’t actually help even good salespeople get better at selling. Organizations that want to improve their sales teams while still cultivating a dynamic company environment need to move beyond sales coaching to embrace a more diversified and hands-on training platform.

This Is Not Your Father’s Marketing Plan, and That’s Good

Gone is the view that marketers are harbingers of brand only; now, they’re responsible for revenue, profits, growth, and the customer experience – a paradigm shift that calls for a newer, high-performance plan capable of addressing modern marketing holistically across awareness, acquisition and retention objectives.

The Best Way to Sell Is With a Story

Well-told convincing stories help build relationships with customers. They demonstrate your company’s knowledge and expertise, they confer credibility, and they lay the groundwork for trust. Storytelling is vital at every point in the sales cycle.

Reading Every Day Can Help Position You as Your Buyer's Trusted Adviser

Devoting a small chunk of time every morning or over every lunch break to read up on and learn more about your buyer’s industry can go a long way toward becoming that client's trusted advisor.

5 Habits of the Best Salespeople

In this business environment, you’ve got to do such a stellar job for your customers that they return to you again and again – and become lifelong customers. Here are five abilities that top performers use.