Lift (...by Seiko)

Tim Houlihan

In a 2018 survey, Bain & Company discovered that 80 percent of companies believe their customer experience is not only better than average, it’s “superior.” The trouble is that in the same survey, only 8 percent of customers believed they were receiving a superior experience.


 

Tim Houlihan

Suffering from temporal construal? You and your reps probably are and you’re not aware of it.

Temporal construal is the way our brains think concretely about the present and vaguely about the future. The practical implications of temporal construal can impact the lives of your reps and the success of your business.

ONLINE BONUS ARTICLE:  
The impact of more immediate rewards



 
Tim Houlihan

Our brains love immediate gratification. Getting something today is better than getting it tomorrow, which is better than getting it next week. This is, in part, because of temporal construal. Having a concrete and immediate reward is better than a reward in the abstract sense.