7 Skills You’ll Need in Marketing for 2021

With 2020 behind us (thankfully), how should we prepare for 2021? If you’re a marketer, here are seven essential skills marketing leaders will need in the new year.

The Importance of VoIP in a B2B Sales Strategy

Communication is the basis of any solid sales platform and a handful of VoIP strategies can help to maximize your current efforts.

Video: The Future of Sales and Marketing

Video became a versatile, lead-generating tool in B2B markets during the pandemic. Future use will only grow.

3 Steps to Keep Buyers Engaged During Your Virtual Meetings

In a virtual sales world, sellers need to cross a higher bar to capture and keep buyers’ attention. There are three key areas of engagement during a virtual selling process.

7 Steps and 3 Tools for a Complete SEO Analysis

 If your competitors are found online more than you, it's a recipe for not surviving long. Here's how to improve your SEO performance.

Making Sales in 2021 and Beyond

Many changes  that were forced on B2B sellers due to COVID-19 are here for the long term. That includes the death of traditional PowerPoint presentations, increased emphasis on sales and marketing alignment and simplifying buyer decisions.

Why Texting Has a Place In Your Event

Meg Scales, chief marketing officer of SlickText, discusses the importance and effectiveness of incorporating text messages into events, virtual and otherwise.

Don’t Neglect Channel Partner Programs

Training is essential to having success with channel partners, and just as in-person sales calls shifted to virtual due to the global pandemic, so too has channel partner training.

Training Incentives Are Vital in the Digital Sales Era

In the COVID-19 era, online training and certifications have skyrocketed. People have turned to learning to fill their time and improve their skills.

Build Your e-Charisma

Physical charms that work in person don’t always transfer to video calls. E-charisma involves a completely different set of skills than physical charisma.


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