Lori Richardson learned her first lessons about sales at an early age. In the 1980s, she boldly stepped into the male-dominated world of technology sales because she was a single mother who couldn’t make ends meet as a teacher. She was a leading sales rep who serviced national corporate accounts before shifting to building sales teams and running a corporate university for a Boston-based company.
The Poisonous Effects of Mushroom Management
“Mushroom management” is a management style where employees fly blind to company performance and are given work without knowing its purpose. A recent survey of 2,000 employees by Geckoboard, creators of software to harvest and analyze key performance indicators (KPI), indicates that four in five employees want management to share more information with them about business performance. Read Geckoboard’s report on the scale of the “mushroom management” problem and how to avoid it here.
B2B Marketing Tips For LinkedIn Users
Download the eBook with 10 things you should be doing on LinkedIn to establish your company presence, attract and engage followers, and generate leads for your business here.
9 Keys to Building a Subscription-Based Business
Zuora, a provider of software to build a subscription-based commerce platform, offers 9 keys to building a successful subscription business. You'll find them here.
John Warrillow, author of "The Automatic Customer: Creating A Subscription Business In Any Industry," highlights the main takeaways from his book in a Q&A with SuperFastBusiness.com. You can listen to his interview here.