comScore Launches Social Media Monitoring

comScore, Inc., introduced comScore Social Analytix(TM), a social media intelligence service for comScore clients, powered by the Radian6 social media monitoring and engagement platform. The service will provide clients with detailed, real-time insights based on what consumers are saying about their brands and products on the Web. The Radian6 technology, which operates independent of the comScore global consumer panel, captures mentions across more than 150 million social media sources worldwide including blogs, discussion boards, video and image sharing sites, and social networking sites like Facebook, Twitter, MySpace, and LinkedIn Answers.

comScore Social Analytix will enable clients to:

  • Monitor consumer-generated word-of-mouth brand mentions and gauge consumer sentiment toward their brands, products, and/or competitors
  • Listen and respond quickly to potential customer service issues as they arise
  • Help identify key social media influencers, reach out to them, and form strong relationships with their customers
  • Engage with social media users and scale listening and response across their organization
  • Track the lifecycle of campaigns, announcements, and communication efforts

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