Special Report...

A New View of Management: Where Workplace Motivation Goes From Here

In the short time that people have been completely focused on the COVID-19 pandemic, there has been a flood of stories on how to keep workers engaged and productive. The challenge for business leaders is determining what changes regarding management are temporary and what might be more lasting.

This special report from the team at Sales and Marketing Management magazine contains guidance for managing and motivating in this uncertain time and for the period beyond that.

Gaining executive access: what messaging approach wins?

Getting a meeting with someone in the C-suite requires a different approach than selling to the C-suite. Research from Corporate Visions revealed some interesting insights.

For a Great Sales Kickoff, Think Beyond the Meeting

It's annual sales meeting season. Here's how companies can make this important meeting more impactful.

Why Predictive Assessments May Be the Jolt Your Hiring Process Needs

Collecting the right data can greatly improve your hiring decisions.

Managing Digital Assets Should Be the Priority to Ensure Digital Customer Engagement

Technology has compelled marketers to modify their marketing techniques to match the new kind of customer expectations. They need to find ways of engaging closely for retaining them as well as targeting potential customers.

5 Things to Regularly Review On Your B2B Website

If you don’t have a website, or you fail to regularly review it’s design, content and usability, you could be missing out on countless opportunities for brand exposure and revenue generation.

If You Want Your Sales Team to Be Effective, Focus on Business Acumen

Only 20% of salespeople are prepared to offer any real value during their presentations. Sales managers need to change that. Here's how to start.

Become a Better Marketing Manager

Marketers must experiment more in 2020. These straightforward tips will help you feel more comfortable doing just that.

The One Thing the Best Customer Experience Companies Do Differently

Even as businesses cultivate high-tech, digital interfaces with customers, the true differentiator has become customer relationships. Those organizations that focus on human interaction and relationship building will be the ones that dominate in their industries.

4 Tips to Motivate Your Sales Team at Year-End

Yes, there are office parties and festive activities, but the close of another year is a great time to close just a few more deals.

4 Keys to Exceeding the Expectations of the Evolving Customer

B2B customers expect highly connected, personalized, easy-to-navigate experiences just like those on the consumer side. Here are four ways that small and medium-sized businesses can exceed the expectations of the evolving customer and achieve consistently high-quality engagement.