You Are the Brand

In today’s highly competitive world, loaded with options, the individual is “The Brand,” so consider very carefully what you want your brand to represent.

Workplace Wellness Can Deliver a Healthy ROI

An increasing number of companies are looking to play a larger role in their employees' overall health. There are a number of reasons why this makes sense.

The Role of Artificial Intelligence in Relevant Buyer Experiences

Today's B2B buyers expect personalized, relevant, and seamless content and experiences throughout the purchase journey. Successful organizations are adopting artificial intelligence as part of their sales enablement strategy to better identify and replicate what content works for top performers.

Is free food at work a perk or a problem?

At the height of the dot-com boom in the late 1990s, much was written about the five-star-worthy cafeterias that high-tech companies created, offering free meals and elaborate snacks to keep their employees engaged and maybe even working extra hours.

Walking the Tightrope of Sales Compensation Modeling

While most CSOs scrutinize compensation designs and the tie between rewards and sales strategy, very few are paying attention to how the sales compensation plans are modeled. It’s not enough to ask if a sales compensation plan was modeled. A CSO must ask how the sales compensation plan was modeled.

How a Manual SEO Audit Can Improve Your Sales Funnel

Manual SEO auditing can help in the battle to land on first-page search results.

Transparent Negotiations: The Counterintuitive Way to Negotiate More Valuable and Predictable Deals

When it's time to negotiate an agreement with a buyer, playing  your cards face up on your pricing model will produce the most consistent positive results.

How to Write a Marketing Plan in Six Easy Steps

Marketing your business can be simple if you have a system in place that everyone on your team wants to use because it makes their jobs less stressful. The Strategically Aimed Marketing process is easy to understand and logical to implement.

Six Sigma and Your Sales Process

If Six Sigma principles work in manufacturing, the same systematic approach to continuously and intelligently improve productivity should also work in a sales process.

5 Steps to Creating a Scalable, Flexible Event with a Solid Video Strategy

More businesses are streaming live videos of their events to deliver added value and reach a broader audience. Here are five steps to create a scalable and flexible streaming solution.

Funny business

Tom Fishburne remembers sinking into the Sunday comics as an 11-year-old. After earning a master’s in business from Harvard and working for two decades in marketing with General Mills, Nestlé and other companies, he launched a new career by combining his hobby of cartooning with his professional experience.

G.I. Joe and your sales incentive

At the end of each episode in the 1980s cartoon series featuring G.I. Joe, our hero would explain the moral to the story and remind the viewers, “And now you know, kids, and knowing is half the battle.”

Sales Pitch Ideas for Your Next Meeting

Sales meetings are too important to become just another item on the "to do" list. Here are five topics you can address in upcoming sales meetings that can create real positive change and positively impact bottom line results.

How to Prevent Turnover on Your Sales Team

If your team struggles with retention, you’re not alone — but you don't have to keep operating like this. Take the following steps to help reduce the turnover in your sales department.

Empower Your Sales Team to Close the Deal With Video

Video marketing is one of the simplest ways to bring human connection back into the sales process without swapping your short sales cycle for a longer one. Here are some tips to get started.

How Sales Specialists Help Reach Your Customers

The days of the sales generalist are over. We need to build specialist functions and individual capabilities that will allow us to effectively and efficiently engage with the customer at each stage of the customer-driven sales model.

Six Sigma and Your Sales Process

If Six Sigma principles work in manufacturing, the same systematic approach to continuously and intelligently improve productivity should also work in a sales process.

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