Prospecting Versus Lead Generation

SMM Podcast

Kendra Lee, president of KLA Group, examines the differences between lead generation and prospecting, and which is more appropriate when sales teams need to fill their pipelines quickly.

Author

  • Despite starting her sales career in accounting, failing IBM’s entry-level sales exam and being told she couldn’t sell without an engineering background, Kendra Lee entered sales and proved those naysayers wrong. She turned her knowledge of numbers into a lead generation approach that propelled her to the top 1% of sales professionals for each company where she sold. Author of "The Sales Magnet" and founder of KLA Group, her company helps small and medium companies get more customers.

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