Clients want to know someone else’s experience with a product before they jump in for a purchase, states Chanell Turner in an article posted on Business To Community (business2community.com). She offers these five reasons why customer reviews should become part of your marketing strategy.
- Customer reviews aren’t intrusive. It’s clear by now that B2B buyers prefer to do research online instead of interacting with a sales representative. B2B customer reviews are a great way to showcase what the company has to offer and what it’s like to be a client.
- They are cost-effective. According to Regalix, the most substantial obstacle that B2B online advertisers face is a lack of budget. Asking for clients to leave a review about their experience with the company and the services or products offered utilizes less monetary resources.
- Reviews build trust. Individuals feel more confident purchasing from someone they know and trust. BrightLocal revealed that 85 percent of consumers trust online reviews as much as personal recommendations.
- Demonstrates B2B marketers understand current trends. It is now expected that a company will share customer or client reviews to demonstrate what it’s like to do business with them. Unless a company is a start-up or newcomer to the industry, potential customers may question why there aren’t any reviews about the company. Reliable customer reviews strengthen a company’s reputation and communicate the brand’s value to B2B buyers.
- Increase SEO keyword usage. In addition to landing page verbiage and blog posts, customer reviews are an additional way of ensuring product keywords are frequently used on the website for better SEO rankings.
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