News
From Reel to Real: A Fisherman’s Guide to Authentic Marketing
Just as a well-presented lure will draw in a prized fish, an authentic marketing strategy will reel in a loyal customer base that stands the test of time.
Sales & Marketing Podcasts
Breaking Out of a Sales Slump
Michael Hinkle, a B2B sales veteran turned coach, talks about why slow sales periods happen and how to get out of them.
News
Omnichannel Marketing for B2B: Strategies for Getting More Customers
In a crowded and competitive B2B market, omnichannel marketing is an effective differentiator. Here's how to create an omnichannel marketing strategy for a smooth customer experience.
News
How to Align with CFOs in this ‘Show Me’ Year for B2B Marketers
Jim Ogle -
Chief marketing officers not only have to succeed, they have to be able to prove it to the CEO, CFO and the board with measurable results. They'll do best if they are aligned with their CFOs throughout the process.
News
5 Simple Gestures That Can Make an Initial Client Meeting Unforgettable
Grand gestures or massive mistakes will certainly impact the memorability of a first business meeting. More often than not, its success hinges on the culmination of subtler details.
News
Prospecting Emails Work: Here’s How to Write Them
Janis B -
In today's digital world, the cold email landscape plays a crucial role in email outreach and lead generation strategies. Here's how to make the most of the opportunities it presents.
News
7 Winning Strategies to Shorten Your B2B Sales Cycle
From identifying potential leads, to successfully sealing the deal, here's a comprehensive guide to winning tactics that make your sales cycle less complex.
News
Creating a Culture of Continuous Improvement Through AI and Communication
AI-driven project management tools can be used to enhance your operations and embrace a culture of continuous improvement.
News
Digital Transformation Must Be Viewed as a Continuous Journey
By focusing on processes, organizations can navigate the ever-evolving challenges of the digital age, ensuring longevity and sustained success in a competitive landscape.
News
Getting Selling Down to a Science – Data Science, That Is
The seller who genuinely understands their client wins consistently. Doing this in a systematic, repeatable and predictable way is what separates the best from the rest.
News
How to Craft Compelling Sales Videos That Convert
Video messages can help B2B sellers cut through the clutter. Here's a primer on creating effective video messages without a Hollywood-sized budget.
Special Report
Why Your Incentive Plan Isn’t Working
Why do some sales incentive efforts produce stellar results and others fail? There are a number of factors, but clarity of rules, achievable goals and attractive incentives are good starting points.
Special Report
Money Isn’t the Only Motivator
Five types of workplace recognition that employees say are the most memorable.
Special Report
Gift Cards Motivate Skills Building
A recent survey of Sales & Marketing Management readers showed a significant percentage of them use gift cards to motivate their employees to complete training. A closer look at the statistics.
