Sales & Marketing Podcasts
Identifying Yours – and Others’ – Primary Appreciation Language
Appreciation in the workplace works best if you do it in each recipient’s appreciation language of choice.
News
B2B Events That Stick: Lessons in Connection and Creativity
With thoughtful planning and a clear strategy, you can use experiential marketing to make an impact that goes far beyond the event itself.
News
What Happens When Your Go-to-Market Strategy Encounters the Unexpected?
Proactive scenario planning and agile execution allow B2B teams to pivot quickly, ensuring alignment and progress even when facing unforeseen challenges.
News
Driving Sales Excellence with AI-Enhanced Sales Coaching
Integrating AI into sales training isn’t just a technological upgrade – it’s a strategic imperative for companies aiming to thrive in today’s competitive landscape.
Sales & Marketing Podcasts
The Power of Praise In the Workplace
In our continuing conversation with Paul White, author of "The 5 Languages of Appreciation in the Workplace," we discuss why praise is such a powerful motivator. Words of affirmation is the top language of appreciation for nearly half of all workers. White explains why praising colleagues is not as simple or intuitive as it may seem, and why words of affirmation can't just flow from managers to subordinates.
News
Reframing Stress and Emotions as Signals, Not Threats
By viewing emotions as signals, you gain the power to respond instead of react. This shift can transform your experience in sales, turning each emotional signal into an opportunity for growth and improvement.
News
How to Create a Marketing Strategy That Aligns with Business Goals
Learning how to create a marketing strategy for business success can make a huge difference. Here are the important steps you need to follow.
News
How AI Changed Photography: For Better or Worse
AI has been instrumental in changing the way companies manage images. As with all technological transformations, the full implications of AI on commercial photography are still being understood.
News
While the Market Turns Against GenAI, AI Agents are Disrupting the Workforce
The rise of AI agents represents a once-in-a-generation moment of opportunity. The ongoing emergence of AI agents has placed us all on a level playing field, and those who can master and apply these tools the fastest will race ahead of the pack.
Special Report
Building Business Partnerships for Long-Term Success
By some accounts, as much as 75% of all B2B sales are made through channel partners. Recruiting and retaining channel partners that create win-win relationships is akin to hiring and keeping top employees. Learn more about collaborating with the right partners.
Special Report
Learn Why Other Partnerships Ended
Strategies that help companies keep their best workers should also help keep mutually beneficial channel partnerships intact. Forget the exit interview; find out, instead, why a partner left a previous business partnership for you.
Special Report
Business Gifts Are No Time for White Elephants
Gifts can go a long way toward building better business relationships. However, there is a double-edged sword to corporate gift-giving. If you select the wrong gift, it’s forgettable at best and, at worst, damaging to your reputation or harmful to a client’s sense of your good judgment.
Special Report
Communication Is Essential
E-mail, in-person events and a partner portal are the top three ways that companies communicate with their channel partners. A closer look at the numbers.
Special Report
The Golden Rule to Channel Partner Success
A company can maximize its channel programs by understanding a few secrets that help move the needle by gaining the time and attention of channel personnel.
