Sales & Marketing Management

The pandemic has created a parallel mental health crisis. If the marketing industry hopes to achieve progress, the workplace must support employees’ mental well-being.

Isabelle Papoulias, chief marketing officer of sales enablement solution provider Mediafly, asked five peers to pinpoint important aspects of B2B marketing in an increasingly digital world.

Many B2B sales cycles are painfully long as it is. Digital contracting streamlines the entire contract lifecycle, from generation to negotiation to fulfillment, and beyond.

A lot more than productivity is lost when salespeople have to devote their time to manual document creation.

Sales kickoffs must be used to activate each salesperson's sense of purpose or companies risk getting lost in an endless cycle of onboarding.

If you want to refine your cold calling, you'll want to incorporate two essential practices.

These books can help sales managers and reps build their skills without having to schedule another meeting on their calendar.

How companies connect with their customers in the new year will reflect the changes and shifts of the last two years.. Companies that have paid attention to their clients' habits and reactions and that get more personal in their messaging as a result will perform better than competitors that do not.

To have success hiring and holding on to top sales talent, it’s imperative that companies understand what matters most to sales professionals.