News
Better Sales Proposals Start with the Right Response Management Technology
If solid sales proposals are the key to getting your foot in the door with new clients (and they are), then why do so many companies take a lackluster approach to responding to requests for proposals and quotes?
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6 Traps that Catch New Sales Managers
The skill sets and mind-sets that create great salespeople often don’t translate well to supervisory roles.
News
Turn Data Collection Into Lead Generation
Getting leads isn't enough. You must be able to amass reliable data that’s unique to your organization and translate it all into actionable intel that will close deals.
News
A Little DAP Will Do You
A digital adoption platform (DAP) can be used to not only drive adoption of sales tech, but remove friction from the sales process.
News
Why Triggered Emails Should Be Part of Your Marketing Strategy
Automated or triggered emails help companies tailor their messages to the consumer at specific, predetermined times. They are an effective means of building trust with customers and prospects.
News
Rethinking How We Approach Mental Health In the Workplace
If the past nearly two years has taught sales and marketing leaders anything, it's that equipping workers with knowledge about maintaining mental health and then supporting those efforts is vital to overall performance.
News
Personalize Customer Engagement With Conversational AI
Conversational AI allows marketing teams at small and medium-sized businesses to deliver prompt and personalized responses to prospect and customer inquiries within seconds.
News
Understanding Sales Evolution to Fill Vacant Roles
The sales profession has evolved. The skill set that young professionals filling today's sales roles must adapt to succeed.
News
When Do B2B Startups Need a Customer Success Platform?
Startups need to run lean, but waiting to bring a customer success platform on board could be a costly mistake.
News
The CMO and CSO Will Soon Be a Single Role. Here’s Why.
As B2B buyers become increasingly comfortable with an online buying process, the sales journey become simpler. The responsibilities of the chief marketing officer and the chief sales officer are becoming less distinguishable. In the near future, the roles could become one.
Special Report
Show Floor Buzz
B2B sales and marketing professionals share their thoughts about the future of trade shows and marketing events.
Special Report
Virtual Exhibits Lose Effectiveness
Like it or not, some aspect of virtual is here to stay for trade shows and marketing events. There are ways to help make virtual work for you.
Special Report
Six Steps to More Engaging Virtual Meetings
John Chen, author of “Engaging Virtual Meetings," uses "ENGAGE" as a mnemonic means of remembering six steps to defeat virtual meetings fatigue.
Special Report
Virtual Is a Reality.
Hybrid is the new black. What does that mean for show sponsors and attendees?