News
How ChatGPT Changed Marketing Forever
When a technology changes human behavior at scale, no one gets to opt out. The only question is whether you change on your own terms or someone else’s. Google is doing what Kodak refused to do: cannibalizing its own business before a competitor does it for them.
News
AI Just Broke the Marketing Career Ladder
There’s been a lot of talk about AI taking jobs, but what we’re not talking about is something more structural. AI has broken the traditional marketing career ladder.
Special Report
New Rules for Executive Retreats
More than two dozen corporate leaders and entrepreneurs responded to our questions about the value of executive retreats and how to structure them for optimal benefit.
Special Report
Without a Clear Purpose, Retreat Agendas Can Go Sideways Quickly
Too often, planners of executive retreats are too cute by half when shaping an agenda. Many business leaders we spoke with for this report stated that agendas often go sideways when a company fails to identify sound and specific reasons for having the retreat in the first place.
Special Report
Complexity Doesn’t Scale: Four Simple Systems for Every Manager
The leadership development industry exceeds $366 billion globally, yet only 12% of companies are confident in their leadership bench. The organizations getting this right aren't adding more; they're subtracting.
Special Report
Emerging Goals of Retreats: Reset, Relax and Retain Top Leaders
In addition to developing general strategy and resolving major issues that can’t be addressed in the hustle and rush of everyday operations,, executive retreats are increasingly designed to mitigate burnout and give leadership a respite from the pressures of their jobs. In that sense, they can be effective retention tools.
News
Retargeting: How to Reactivate Three Different Types of User
By strategically separating active, dormant and lapsed users, brands can move away from generic messaging and deploy highly tailored incentives that work on each segment.
News
The Revenue You Already Own: Why Cross-Sell and Upsell Fail, and How AI Fixes Execution
The companies hitting their expansion numbers aren't smarter or luckier. They've simply closed the distance between the strategy on the slide and the behavior in the field, and AI is how they're doing it.
News
The Gap Between AI Adoption and Actual Efficiency in B2B Sales and Marketing
What the latest research reveals about the gap between AI adoption and actual efficiency in lead generation, and how sales and marketing teams can rethink their workflows to turn customer intent into revenue.
News
Telltale Signs Your Poor Pipeline Is a Strategic Issue, Not a Sales Execution Issue
Demanding more leads should never be the default response to a weak pipeline. If the wrong-fit people are entering the pipeline, all you’re really doing is wasting your sales team’s time on poor-fit conversations unlikely to close.
News
Training Your Sales Team for Consultative B2B Selling
Discover how to transition your B2B sales representatives from manual order-takers to strategic advisors through targeted consultative B2B selling training.
News
The Missing Link Between Sales Training and Sales Performance
Sales performance has never been determined solely by what people know. It's determined by what they can consistently apply when it matters most.
News
The Margin Problem Is Often a Negotiation Problem
Margin on sales is shaped long before a negotiation through a rep’s preparation, the quality of the discovery, and whether the buyer had to earn each concession.
News
Why Your Best Sales Claims Are Useless If AI Cannot Verify Them
Source credibility, which determines how much AI trusts your website and content, is becoming a key element for showing up in AI searches. AI systems rely on information that can be verified and supported. Here's how to strengthen your source credibility.
