How Kimberly-Clark Professional Sharpened Its Marketing Messaging and Accelerated Revenue Growth

How a recognized consumer brand operating in the B2B space adopted a value selling approach in support of its core mission, maintained price integrity and achieved impressive results.

The Role of Content Writing in Modern Sales Strategies

In the digital age, content is critical to sales. A refresher on creating strong content that sells is always timely.

Employ Perceptiveness, Savvy and Charisma to Thrive in Your Business Relationships

Building relationships is a daily proactive pursuit for those who want to increase their performance and make an impact on their future success trajectory. As you focus on building genuine business relationships, use these tips to enhance your relationship-building skills.

Learn to Love Your Customer so They’ll Love You This Valentine’s Day (and Beyond)

There are guiding principles almost as old as love itself that will help customers fall in love with your product and make the sales process a whole lot easier.

The Rise of Conversational Marketing

Conversational marketing opens new ways for brands to engage audiences and drives business impact through increased customer satisfaction, deeper brand affinity, lower acquisition costs and boosted revenue. The time to start experimenting is now.

Unleashing Marketing Potential Through Continuous Learning and Innovation

The principle of never outgrowing learning is crucial to any business’s survival. How ongoing learning can benefit various aspects of your organization, from marketing innovation to maintaining employee well-being.

Navigating the 2024 Martech Trends Landscape

After several years of instability in customer acquisition and retention, and with all the efforts focused on getting the most out of the shrinking pipelines, 2024 looks like it's going to be a return to normal. A look at how revenue teams will pin down who to call and what to say.

Will AI Work for You or Against You? The Choice Is Yours.

To avoid becoming an AI sales casualty, use the AI tools available to accelerate building your own credibility as a sales professional.

Technology Is Essential for Training Millennials

Training millennials may seem like a daunting task, but it simply requires a creative approach. High-tech teaching tools, a staple for developing all workers, is especially well-suited to younger, digital native employees.

The New Wave of CMS Solutions and Their Benefits

As businesses embrace the potential of innovative CMS solutions, they position themselves not just to keep up with the digital wave but to ride it with confidence into a future where adaptability and creativity reign supreme.

5 Ways to Make the Most of Your Sales Kickoffs

A sales kickoff may be the only time your team is together in person all year. It's critical to make the most of this prime opportunity for building relationships, engaging the team, carving our career paths and networking with others.

Better Forecasting Accuracy Is Achievable – Here’s How

By addressing the factors hindering predictability, leaders can guide their teams toward success with visibility, clarity and purpose.

Designing a Customer-Centric Service and Support Organization

When building a customer-centric organizational structure, service leaders must consider designs that facilitate reps’ easy understanding of customer context in order to provide a quick resolution and break down silos between functions such as sales, marketing and product that hamper access to this knowledge.

The Role of Content Writing in Modern Sales Strategies

Good content is defined by the research behind it, the structure that it conforms to, as well as the absence of errors and imperfections.

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