Sales & Marketing Management

Today’s buying realities are substantially displacing this model of revenue acquisition. The emerging role of chief revenue officer will need to manage the three-dimensional view of buyers – marketing, selling and service – deploying the right resources at the right time.

Positive customer engagement can build long-lasting connections between customers and your brand. However, if you're not doing it right, customers will disengage, negatively affecting your overall revenue.

Entrepreneurs must learn to act as process leaders rather than subject matter experts, and must deliberately and methodically work through the process. To master the big secret of innovation, incorporate this eight-stage framework, which we’ve named the Simplexity Process.

Stagnant reward and loyalty programs risk more than just ROI; they erode the equity and trust in a brand that B2B buyers rely on for stability and reputation.

Good customer experience starts with good employee experience. When employees aren’t happy at work, their interactions with customers suffer as a result, which can have detrimental repercussions for a business and its reputation.

As sales teams continue to revisit tried and true sales processes and tactics, here are a few pointers to consider when thinking about sales in a hybrid environment.

When a startup CEO is willing (and able) to lead by example and take the lead on a company’s sales directives, everything else tends to fall into place. Here’s how a founder-led sales strategy can work wonders for your B2B startup's upward growth trajectory.