Sales & Marketing Management

Sabina Nawaz is an executive coach and former Microsoft manager whose new book, “You’re the Boss,” provides insights on a wide range of challenges, traps and best practices for new managers and veterans alike.

Humanizing your email outreach means more than personalizing the recipient’s name; it’s about creating a sense of presence. Video emails get noticed.

Technology isn’t just a nice-to-have; it’s a survival tool for small businesses – one that’s essential for growth. The entrepreneurs who thrive in 2025 will be those who stick to sound business fundamentals, keep refining their marketing approach, and embrace new tools and technologies to stay ahead.

Your company’s capacity for self-sufficiency in dealing with client queries or problems displays your business acumen and saves people time. In turn, they’re more likely to promote your enterprise to others – growing your brand and building its reputation.

There is a growing sense of disconnection and dissatisfaction among new sellers, as many report feeling burned out. This highlights the urgent need for a more balanced onboarding approach.

We used NotebookLM, an AI-powered collaboration tool that creates audio summaries, to pull out the highlights of our Focus Report feature on the leadership style of Donald Trump.

Britt Yamamoto shares insights from his book, “The Soil of Leadership,” in which he shares lessons learned on a sustainable farm in the Japanese countryside and how they can be applied to business leadership roles.