Content Marketing Can Enhance Your Salespeople’s Personal Brands

In a virtual sales world, B2B marketers can position salespeople as industry experts in order to foster a more efficient sales process and build the brand’s image.

How to Leverage a B2B Sales Advantage in a Post-COVID World

Business-to-business sales teams must modify their strategies to leverage an advantage in a post-COVID world.

Structuring an Initial Face-to-Face Meeting with a C-Suite Executive

Senior executives are often wary of salespeople in any case, so being credible, compelling and concise all apply for this initial face-to-face interaction.

Your Martech Stack Isn’t Complete Without This Tool

Marketers have an opportunity to make their stack smarter and more innovative by adding tools that spark and empower creativity.

5 Things to Know About Using Video for Sales

Use of video in sales presentations will rapidly increase in 2021. It’s time your sales team learns how to benefit.

The Sale’s Manager’s Guide to Performance Management

A sales environment is heavily focused on the achievement of goals, quotas and targets. Staff are motivated and ambitious, and competition between sales agents...

Make a Return to the Office Easier for Everyone

Steps leaders can take to make employees feel supported and safe ahead of an eventual return to the workplace.

Worker Engagement Rollercoasters Through the Pandemic

According to Gallup, worker engagement ping-ponged in 2020. It's important for managers to be aware of some of the facts about worker engagement.

Why 2021 Requires a New Type of Sales Manager

The pandemic made existing sales productivity challenges more pronounced and created new ones. As leaders, we need to find ways to shift our operating philosophy for this new age of sales.

3 Steps for Maintaining a Positive Culture in a Remote World

Some are predicting a mass job search exodus once the pandemic has passed. Here are three important changes you can make to align workers around a common purpose and increase your culture, flexibility and openness in the workplace.

Incentive Travel Experiences Are Too Treasured to Abandon

While it has widely been predicted that business travel will never return to pre-COVID levels, incentive travel — the concept of bringing groups of high-performers together to celebrate successes — could be a motivation tool that’s too effective to abandon.

How the Pandemic Year Changed Employee Recognition

Like everything else in the pandemic year, workplace recognition and managing teams for improved performance have been disrupted. In a virtual world, it’s harder to gauge team members’ needs, celebrate successes and make employees feel valued.

How Managers Can Make Work More Meaningful

Employees are motivated when their work has relevance. Business adviser and author Lisa Lai offers these tips for how managers can make work more meaningful for those on their team.

Leadership Lessons from Our COVID Year

Employees are more than a box on an organizational chart. Because of the challenges of the pandemic, they’ve become partners in the future of your business. They need to be treated that way.

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