Sales & Marketing Management

It’s time to pivot, embrace GenAI’s strengths, learn about its limitations, and let it play a collaborative role in sales and marketing efforts moving forward.

Sales funnel optimization involves improving each stage of the sales funnel to increase the number of leads that convert into customers.

Whether you're just launching your small venture or you are looking to grow an established business, mastering the basics of marketing can be transformative. Here are the three most essential tools and tactics for building a strong small business marketing strategy.

A brand’s creative edge can mean the difference between a fleeting glance and an engaged, invested client. In a market filled with whitepapers and webinars, the ability to surprise, captivate and inspire sets the leaders apart from the followers.

Achieving regular, sustainable growth isn’t something that can happen organically. It takes real work and putting in place certain strategies designed to balance the organization's need to scale with consistent profitability.

With an understanding of a few key psychological concepts behind learning, leaders have a chance to redevelop the sales training process in a way that meets every seller where they are and helps them get to where they need to be.

Group incentive travel continues to be a leading way to recognize and retain top performers. We explore why it's so motivating, how design has changed to meet the changing demographics of the workforce, and what program sponsors can do to enhance memorability and increase ROI.

A look at consumer travel trends and preferences of Gen Z and Millennials can be helpful when designing corporate-sponsored events.

Offering steep discounts may bring in new revenue, but you attract a user base that expects ongoing price reductions. You can takes steps to increase sales that don’t require cutting price and biting into profits.

Sustainability has transformed into a lifestyle people want to adopt. By implementing green methods in your operations and marketing, you can stay at the top of your target's mind.

Go-to-market teams should reassess their CRM strategies and leverage the insight-driven, AI-backed tools that are redefining the customer relationship.