Dawn of the Chief Revenue Officer

Today’s buying realities are substantially displacing this model of revenue acquisition. The emerging role of chief revenue officer will need to manage the three-dimensional view of buyers – marketing, selling and service – deploying the right resources at the right time.

How Marketing and Sales Can be Winning Teammates

Marketing-sales relationship building requires a sincere willingness from both sides to make it happen. The process never ends and probably won’t be easy. But keep pushing. When you get it right, you get a powerful go-to-market advantage.

Customer Engagement: The Key to Building Loyalty

Positive customer engagement can build long-lasting connections between customers and your brand. However, if you're not doing it right, customers will disengage, negatively affecting your overall revenue.

It’s Time to Update the Sales Agent’s Compensation

Higher base pay fosters better performance and affective commitment. So why are companies stuck in the mindset that a low salary plus commission is the best way to drive sales performance?

The Big Secret of Innovation

Entrepreneurs must learn to act as process leaders rather than subject matter experts, and must deliberately and methodically work through the process. To master the big secret of innovation, incorporate this eight-stage framework, which we’ve named the Simplexity Process.

Setting Yourself Up for a Year of Success with Gratitude

When expressed in a personalized and authentic way, gratitude has the ability to create a better client experience, show customers how much you value them, and create a bond between the giver and receiver.

Your Incentive or Loyalty Program Can Get Smarter

Stagnant reward and loyalty programs risk more than just ROI; they erode the equity and trust in a brand that B2B buyers rely on for stability and reputation.

2023 B2B Digital Marketing Trends

As digital marketing tactics and trends keep evolving, digital marketers should look first to their own individual marketing strategy to see which trends could be valuable in reaching their targeted audience. Here are some digital marketing trends to consider for 2023.

Happy Employees, Happy Customers

Good customer experience starts with good employee experience. When employees aren’t happy at work, their interactions with customers suffer as a result, which can have detrimental repercussions for a business and its reputation.

Employees Crave Development

By providing ongoing training opportunities to your employees, you’ll positively impact their morale and productivity, which benefits everyone. Here’s how to create a meaningful training program that achieves actual results.

How to Sell in a Hybrid Environment

As sales teams continue to revisit tried and true sales processes and tactics, here are a few pointers to consider when thinking about sales in a hybrid environment.

10 Ways to Use Buyer Intent Data for B2B Sales Teams

By understanding their customer's journey and their needs, sales teams can better target their customers and optimize the sales process.

The Difference Between Sales and Presales

By understanding the differences between sales and presales and how they work in unison, businesses can better engage with customers in more meaningful ways that can move the needle in conversion.

How a Founder-Led Sales Strategy Can Work Wonders for Your B2B Startup

When a startup CEO is willing (and able) to lead by example and take the lead on a company’s sales directives, everything else tends to fall into place. Here’s how a founder-led sales strategy can work wonders for your B2B startup's upward growth trajectory.

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