Sales & Marketing Management Podcasts
Sales & Marketing Management podcasts are designed to provide ideas and strategies to teach and inspire sales and marketing leaders to apply best practices in coaching and leadership with the ultimate goal of cultivating and retaining top talent and driving sales.
Identifying Yours – and Others’ – Primary Appreciation Language
Appreciation in the workplace works best if you do it in each recipient’s appreciation language of choice.
The Power of Praise In the Workplace
In our continuing conversation with Paul White, author of "The 5 Languages of Appreciation in the Workplace," we discuss why praise is such a powerful motivator. Words of affirmation is the top language of appreciation for nearly half of all workers. White explains why praising colleagues is not as simple or intuitive as it may seem, and why words of affirmation can't just flow from managers to subordinates.
Rewarding Sales and the Steps That Lead to Sales
Ric Neeley of Hinda explains why B2B sales teams are increasingly using incentive programs that reward reps for completing steps to the sale and not just closed deals themselves.
The 5 Languages of Appreciation in the Workplace with Paul White
Discover how adapting Gary Chapman's "The 5 Love Languages" to the workplace can enhance employee engagement and productivity. In this podcast series, psychologist Paul White discusses the impact of "The 5 Languages of Appreciation in the Workplace" on creating authentic appreciation and better work environments.
Breaking Out of a Sales Slump
Michael Hinkle, a B2B sales veteran turned coach, talks about why slow sales periods happen and how to get out of them.
How to Keep Your Sales Kickoff Energy from Fizzling
In this episode, we talk with two leaders of incentive program providers about the science behind keeping the energy and enthusiasm generated by sales kickoffs going throughout the year.
Selling Is Not About Your Product or Service
Product-led sales no longer works in an era of self-educated buying teams. Julie Thomas discusses the new era of value selling.
How Generative AI Will Transform B2B Sales
Gartner Director Analyst Adnan Zijadic discusses his report “How GenAI Will Revolutionize Sales Force Automation Platforms.”
Stephanie Harris on Group Incentive Travel Trends
Stephanie Harris is a veteran of the non-cash incentive industry and, for the last three years, president of the Incentive Research Foundation. We spoke with her about emerging trends in group incentive travel, including designing events for today's multigenerational work force.
Understanding Digital Sales Transformation – and Common Pitfalls to Avoid
Doug Bushée, a VP analyst in the Gartner Sales Practice, clarifies what we’re talking about when we talk about digital sales transformation and explores three pitfalls to avoid.
Michael Bungay Stanier – How to Work With (Almost) Anyone
Michael Bungay Stanier is an author, speaker and entrepreneur with a background in leadership training. We explore some insights from his latest book, “How to Work With (Almost) Anyone,” and learn why effective collaboration starts by discussing how you will work together before talking about what work will be done.
Incentive Travel: The Incomparable Motivator
Group incentive travel remains one of the most impactful incentives a company can deploy. Two incentive travel experts talk about making the business case for these programs and meeting participants’ expectations.
Why the World’s Greatest Sellers Are the Opposite of Who You Think They Are
Colin Coggins and Garrett Brown, authors of “The Unsold Mindset,” set out to write one book about the world’s greatest sellers and ended up with something completely unexpected.
Technology’s Role in Incentive Campaigns
Incentive and engagement solution providers offer software platforms that are proven to increase the engagement of program participants, improve ROI, and enhance the overall experience of incentive, recognition and consumer loyalty programs.
Amy Franko on Creating a Sales Enablement Center of Excellence
In this podcast episode, we dive deeper into an article Amy wrote for a Sales & Marketing Management entitled “How to Create a Sales Enablement Center of Excellence.”
Dan Gottlieb on ChatGPT’s Use In B2B Sales
Dan Gottlieb, senior director analyst in the Gartner for Sales practice, admits he's hustling to stay ahead of the impact of ChatGPT and similar AI-powered technology.
5 Goal-Setting Sins to Avoid
There are numerous goal-setting sins, but we focus on five and speak with three experts about why these mistakes can have such a negative impact.
Does Sales Compensation Have to Be So Complicated?
Mark Shopmeyer, co-founder and co-CEO of sales commission software startup CaptivateIQ, says sales compensation plans don't have to be the headache they are for many companies.
What’s Behind Sales and Marketing Misalignment?
Sridhar Ramanathan - co-founder and chief operating officer of Aventi Group - expounds on why misalignment occurs so often between B2B sales and marketing teams, and how to fix it.
The Sales Metrics That Every Manager Should Be Tracking
Sales trainer Amy Franko shares highlights from a webinar she presented recently for SMM Connect on the most important metrics for sales managers to monitor. She talks about how she goes to market and how companies can be smarter buyers of sales training.
The Behaviors and Skills Sales Leaders Care Most About
In this podcast, we talk with Julie Thomas, president and CEO of ValueSelling Associates, which recently published an eBook on a study they completed called "The Behaviors and Skills Sales Leaders Care Most About - and How to Measure Them."
Behavioral Psychologist Ayelet Fishbach on the Science of Motivation
In our discussion, Ayelet Fishbach talks about why goals need to be different than chores; the importance of self-selected goals; how inexperienced and experienced (expert) workers take negative feedback differently; and what she thinks about the increased movement to help others find purpose in their work.