Editor's Pick
Grow Recurring Revenue with Cross-Portfolio Access
Elastic Access is a revenue growth approach that provides SaaS users with cross-portfolio access to a company’s full suite of offerings, enabling them to try new products and solidify their ongoing relationship with the brand.
Negotiating with Confidence
Negotiating with respect and being cordial during a negotiation doesn’t mean being a pushover.
It pays to talk about pay
Staff -
Millennials and Gen Z workers are comfortable sharing information about salary and benefits with their co-workers, but not with managers.
Human-Centric Brands Will Win the AI Era
The more AI levels the playing field the more human-centric brands will win. Not because they resist the future but because they use it to bring people closer.
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New Focus Report: Why Donald Trump Doesn’t Lead Effectively
Many Americans voted for the billionaire president because they felt he had savvy business skills that would translate well to leading the country. In truth, he breaks many long-held, widely accepted tenets of effective leadership.
AI is Creating Employee Stress
The hype over AI has a lot of workers concerned about what it means for them. Taking time to think through the human connections with AI and considering how to position it with employees will pay huge dividends.
How Sales & Marketing Leaders Can Unlock Agentic AI’s True Potential
Too many companies treat agentic agents as apps, not teammates. The real future of agentic AI isn’t about autonomous machines replacing humans; it’s about agentic-assisted humans with true ownership of outcomes.
What Is the Brand Evolution Gap (And How Does It Impact Sales)?
When a company’s offerings continue to evolve, but the company’s brand image, messaging and visual identity lag behind, it creates a disconnect that can decrease buyer confidence. How to beat the brand evolution gap.
What B2B Marketers Can Learn from the Cracker Barrel Misstep
The Cracker Barrel branding misstep is a warning signal about how quickly even established brands can alienate their core audience when they skip fundamental steps when examining their brand.
