Editor's Pick
Beyond Transactions: How to Build Customer Relationships That Last
Every stage of the customer lifecycle presents an opportunity to build trust, strengthen relationships and position yourself as more than just a service provider. Companies that get this right aren’t just vendors; they’re trusted partners.
Customize Sales Coaching to Improve Seller Performance
One-size-fits-all sales coaching approaches often fail to address the unique challenges and dynamics specific to each sales function. Timely and specific coaching is vital for sustaining both deal flow and momentum through pipelines.
How to Maintain Brand Authenticity While Using AI-Generated Visuals
AI-generated content is here to stay, but authenticity remains non-negotiable. If AI-generated content doesn’t align with a brand’s established aesthetic, tone and values, it risks looking generic, or worse, inauthentic.
Cultivating Critical Reasoning: Empowering Marketers in the AI Era
By embedding reasoning practice in daily tasks and broadening skills exposure, marketing teams can enhance their ability to navigate the complexities of modern marketing, ensuring they remain competitive and innovative in an AI-driven world.
Join the SMM Connect Community
Be part of a community of over 40,000 sales and marketing professionals. Get immediate access to hundreds of live and recorded training sessions, ebooks and resources.
New Focus Report: Why Donald Trump Doesn’t Lead Effectively
Many Americans voted for the billionaire president because they felt he had savvy business skills that would translate well to leading the country. In truth, he breaks many long-held, widely accepted tenets of effective leadership.
Sales Onboarding Overlooks the Buy Side
By teaching new sales hires to facilitate the buy side first it’s possible to close more by helping prospects take the right steps more quickly.
Why Your Prospects Have Gone Silent and How to Reclaim Engagement
Humanizing your email outreach means more than personalizing the recipient’s name; it’s about creating a sense of presence. Video emails get noticed.
The Resilient Entrepreneur: Adapting and Innovating with Technology and Customer-Focused Marketing
Technology isn’t just a nice-to-have; it’s a survival tool for small businesses – one that’s essential for growth. The entrepreneurs who thrive in 2025 will be those who stick to sound business fundamentals, keep refining their marketing approach, and embrace new tools and technologies to stay ahead.
Self-Sufficient Selling
Your company’s capacity for self-sufficiency in dealing with client queries or problems displays your business acumen and saves people time. In turn, they’re more likely to promote your enterprise to others – growing your brand and building its reputation.
