Many sales professionals are experiencing the challenge of staying motivated and productive in their new work-from-home environment while also coping with economic uncertainty. Here's how sales managers can lead a realignment to motivate their salespeople.

Effective demand generation turns prospects into lucrative clients. Here are nine effective strategies you can follow to boost your marketing campaign's effciency.

One study showed that the most diverse companies are 35% more likely to outperform their competition. To implement diversity and inclusive behaviors is no easy task, but small steps taken by leadership can make a large impact.

It's OK to use these uncertain times to continue reaching out to customers and prospects, build new relationships and strengthening old ones. But do it in an empathetic way.

If you're making WFH a long-term thing, here are some starting pointers that can make a big difference.

As organizations emerge from the pandemic crisis and fire up their sales engines, the channel must adapt, shifting and aligning priorities (support), implementing more impactful channel strategies (enable) and leveraging the right solutions (engage).

Sales success in this environment will look somewhat different. Here are some best practices for securing sales while remaining sensitive to customer circumstances amidst crisis. 

With internal meetings (training bootcamps, sales kick-offs, role play sessions, etc.), client and prospect meetings, and industry trade shows getting postponed and canceled, here's how sales teams can pivot quickly to drive productivity in a new (predominantly virtual) environment.

The shift to connecting digitally with your sales team and your reps connecting digitally with prospects - at least a good deal of the time - is likely here for the long term. That will require some new approaches to maintaining productivity and high morale. What skill sets will help accomplish that?

The recurring revenue that comes with a successful subscription model is the ideal shield against an economic downturn of any kind.