How Sales Engagement Solves 7 Major Business Pain Points

Mon, 04/22/2019 - 06:49 paulnolan

The days of old-school communications have passed. In their stead, we have new modern sales communications that are data-driven, personalized, relevant, omnichannel, sequenced, and fully optimized for today’s sophisticated buyer. Here are seven major business pain points solved by sales engagement.

Experiences Edge Out Stuff for Relationship-Building

Fri, 04/19/2019 - 15:33 jeremytews

When it comes to rewarding top performers, numerous studies show that experiences have an edge over material gifts in terms of memorability and strengthening the relationship between the giver and the recipient.

What Makes the Best Teams Tick?

Mon, 04/15/2019 - 07:27 jeremytews

Almost everyone is part of a team these days, so knowing how to get the most out of your team can mean a lot to your performance and to those on the team.

Is There A Place For Anger In Management?

Fri, 04/12/2019 - 15:28 jeremytews

Can anger as a management style be anything but destructive?

3 Signs It’s Time for Your Business to Embrace the Subscription Model

Wed, 04/10/2019 - 05:06 paulnolan

Subscription models are being adopted by an increasing variety of businesses. Is it time for you to take the leap?

Getting Culture Right: Five Lessons for Merger Success in the Sales Department

Sun, 04/07/2019 - 19:22 paulnolan

The acquisition was the easy part. Getting disparate sales teams on the same page was another matter altogether. The journey wasn’t easy, but along the way, we avoided common missteps and forged common bonds. And in the end, we created a whole greater than the sum of its parts.

Want to Create Amazing Experiences? Start With Design Thinking.

Fri, 04/05/2019 - 07:23 paulnolan

What if we started to solve problems with empathy, setting aside our own assumptions to get to the heart of what really matters? That is the beauty of design thinking.

5 Keys for Motivating Your Top Salespeople

Mon, 04/01/2019 - 05:36 paulnolan

Top salespeople aren’t robots – they go through burnouts and times where they just need an extra boost of motivation, themselves. The question is, how can you keep them motivated to perform at their best?

Artificial Intelligence and Its Impact on Sales and Marketing

Fri, 03/29/2019 - 07:10 paulnolan

Rather than watch the AI conversation run past you, dive into it, get excited about the possibilities, and imagine how it can work for your industry.

3 Ways Technology Can Streamline Your Sales Performance Management Strategy

Wed, 03/27/2019 - 07:22 paulnolan

Instead of spending weeks attempting to understand how many more sales an associate needs to meet his or her quota, advanced technology can deconstruct the process to deliver clear goals and real-time updates, as well as implement incentive programs.

The Future of B2B Sales

Mon, 03/25/2019 - 05:48 paulnolan

With increased competition, the rapidly expanding role of technology in the sales process, and factors such as digitalization impacting every step of the sales process, we expect things will be significantly different from the way they are today. There are five developments that companies should pay attention to if they want to be competitive.

What B2B Marketers Can Learn from B2C

Fri, 03/22/2019 - 15:15 jeremytews

There is an opportunity for sellers to serve as trusted advisors and to engage buyers earlier in the sales journey. But it takes extra effort and strategy that most B2B organizations are not yet undertaking.

The Hidden Talent in Your Ranks

Wed, 03/20/2019 - 06:49 paulnolan

Rather than battle for new hires in an uber-competitive job market, smart companies are moving to train and promote from within.

Negotiating a B2B Sale? Be Proactive versus Reactive

Mon, 03/18/2019 - 06:09 paulnolan

Proactivity is essential in B2B sales. Taking the time to understand the landscape and key buyers can help illuminate unmet needs and gaps. It starts with a single question.

Never Mind the Bollocks, Start Saying What You Mean

Fri, 03/15/2019 - 06:13 jeremytews

The Sex Pistols wrote lyrics that were direct and forthright. They didn’t leave anything unsaid. Today's marketers could learn a lot from them.

Misconceptions About Outsourcing In Emerging Markets

Wed, 03/13/2019 - 06:59 paulnolan

Outsourcing in emerging markets is among the smartest business decision any company can make, yet misconceptions about this persist because they go unchallenged.

more articles >>

How Sales Engagement Solves 7 Major Business Pain Points

Mon, 04/22/2019 - 06:49 paulnolan

The days of old-school communications have passed. In their stead, we have new modern sales communications that are data-driven, personalized, relevant, omnichannel, sequenced, and fully optimized for today’s sophisticated buyer. Here are seven major business pain points solved by sales engagement.

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Editor's Notebook

Paul Nolan

One of the benefits of this job is that I get to talk with super-smart people who have amazing insights. For example, my reporting for this issue included long discussions with best-selling author Jeffrey Gitomer and Basecamp co-founder David Heinemeier Hansson. Both have new books out.

continue >>

Engage (...by Hinda)

“Life is really simple, but we insist on making it complicated.”     – Confucius The same can be said for sales compensation....

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Micro Coaching Videos

Click to view Micro Coaching Videos with Tim Hagen:

  1. “Coaching Sales People”
  2. “Coaching to Sales Forecast”
  3. “Price Objections”
  4. ...all videos

Closers (...by Canon)

Gitomer

Jeffrey Gitomer wants every sales professional to spend three months selling in New York City and tell him how that works out for you. SMM: Your...

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Lift (...by Seiko)

Tim Houlihan

In a 2018 survey, Bain & Company discovered that 80 percent of companies believe their customer experience is not only better than average, it’s...

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7 tips for asking questions that will engage prospects
Buyers recoil when you go too deep, too fast. They resent it when you ask them to fill out a checklist of predetermined questions without taking a personal interest in each response. They feel manipulated when you fire back solutions before delving deeper into their feelings and problems. Shari Levitan offers 7 tips that will lead to better conversations with prospects.

Landing your industry's 'great whites'
If you’re a start up or a small to medium enterprise, how do you ensure that you are attractive to big business? What is it that puts you on that ‘Partner of Choice’ wish list when pitching yourself?  Phil Bolton, director of outside innovation at Reckitt Benckiser, a British maker of hygiene products, says we are in an era when you don't necessarily need the biggest boat to land the prize catches.
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2017 State of B2B Digital Marketing
Curious to discover what your fellow marketers saw as this year’s most pressing issues and trends? Download the 2017 State of B2B Digital Marketing report from Demand Wave for an in-depth look at the tactics, tools and strategies used to deliver high-quality leads and grow pipeline revenue.
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