The average B2B customer carries the sum of all human knowledge in their pocket on their smartphones. That means the new reality of sales must rely on marketing more than ever before.

Even the best sales team needs the right environment to thrive in. A recent study on happiness in the workplace revealed interesting insights on how office environments are affecting the comfort and productivity of employees.

It's not a new concept, but few sales teams understand the full power of data scraping. What sales leader wouldn't want to wave a wand and instantly find good-fit companies with interested buyers?

Good, product-agnostic content establishes you as a source of authority in your industry and changes your audience’s perception of your business. Here are 10 content marketing methods you need to start relying on today if you are a B2B marketer.

More than 65 percent of all searches on Google today come from mobile browsers. Of these, half are likely to quit your website if it loads for more than two seconds. It's past time to take Accelerated Mobile Pages (AMPs) seriously.

Major shifts in the sales landscape present an opportunity – and challenge – for B2B merchants: adopt an omni-channel sales approach or miss out on significant revenue.

While the focus of sales teams and marketers is on digital communication, the power of offline promotion channels should not be forgotten. While online tools are often more convenient and practical than traditional marketing techniques, the fact remains that the latter usually perform better.