The ideal structure for high-performing B2B sales is repeatable, scalable and trainable. Here's a closer look at what that means.

A single-page article in print is rarely enough for me to the get the message across, so this online extra helps fill in the blanks. I hope it provides clarity in the case of feeling a little confused.
Q: What is a pre-mortem and why should I do it? I’ve already been to the dentist once this year.

While sales reps have long used the platform’s core features, but most aren’t getting as much out of their CRM systems as they could be.

Forecasting, it is said, is the art of saying what will happen, and then explaining why it didn’t. It may be a fool’s errand to predict what B2B marketing strategies will emerge in 2019, but trendwatching is an important skill for business leaders across all industries.

Before I began researching this issue’s cover story, I had no idea the lack of sales management training was as dire a problem as it is. We thought there was a gap in training for B2B sales managers, but quickly discovered that “gap” is actually a canyon (hence the cover image).

You already know it's more cost-effective to keep a current customer than find a new one. These 10 steps will help create a customer-first culture that goes a long way toward convincing customers to stay with you for life.

Studies show that effective frontline sales management makes a significant difference in revenue. So why don't more companies pay attention to it?