Customer Relationship Management software can improve your sales funnel, enhance consumer journey, and eliminate administrative time waste. Here are five smart CRM hacks that lead to faster selling.

Social media influencers may be this year’s biggest marketing disruptors. B2C companies that harness this trend of reaching ad-skeptical consumers are beefing up their coffers big time, so why are some B2B companies not following suit?

Artificial intelligence can free salespeople from busywork so they have more time to do what they want to do - sell. Here are some ways AI can change the sales process for the better.

Businesses cannot ignore "dark marketing," the process of gathering all of the information people share on the internet and using it to drive internet marketing that is hyper-customized.

AI is not going to make salespeople obsolete, nor is it going to turn bad salespeople into great closers. What will it do? It will become every salesperson’s most efficient assistant. At that point, the winners and losers will be separated by how well they combine their sales talents with skills for using AI.

Many sales teams either underestimate how important data analytics can be to informing decisions at every step of the RFP process, or focus only on a limited set of data

The most efficient way to solve the problem is to dedupe datasets and go behind the limit line again, but it doesn’t save you from making a much bigger CRM damage. Here are six reasons why duplicates in your CRM and marketing automation platform may cost you a fortune.