Editor's Pick
The Margin Problem Is Often a Negotiation Problem
Margin on sales is shaped long before a negotiation through a rep’s preparation, the quality of the discovery, and whether the buyer had to earn each concession.
Why Your Best Sales Claims Are Useless If AI Cannot Verify Them
Source credibility, which determines how much AI trusts your website and content, is becoming a key element for showing up in AI searches. AI systems rely on information that can be verified and supported. Here's how to strengthen your source credibility.
Simple Systems That Improve Customer Experience Without Adding Headcount
To invest in good customer experiences, you need to find ways that keep customers happy and engaged now and turn them into loyal customers in the future. Here are four ways to improve your customer experience without adding more people to your payroll.
How to Use AI to Identify High-Intent Accounts Before Competitors Do
The challenge that AI is solving for marketing departments is no longer about who is engaged with us now, but rather who is on their way to making a purchase in our category without even contacting us.
SALES & MARKETING WEBINARS
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NEW RESEARCH: THE REAL COST OF A BAD SALES HIRE
There are obvious costs and hidden costs of a bad sales hire. The true figure is startling. Using pre-hire sales assessments tools can help you manage the risk. Read SMM’s article.
Memories – and Better Business Relationships – Are Made of This
More companies are opting to gift experiences rather than traditional gifts. The trend aligns with a desire expressed by an increasing number of people to simplify and enrich their lives by decreasing the amount of possessions they have and increase the number of experiences they enjoy.
Meaningful Gifts Don’t Happen by Accident
As with any business strategy, gifting is only worth doing if it’s done well. No matter how much thought you devote to your corporate gifting approach, here are some tips to keep in mind.
When the Gifting Experience Is the Highlight
Companies are doubling their gift recipients’ pleasure by giving them a physical gift and creating a memorable experience at the same time.
Pigs, tea parties and pottery
Gifting an experience? The aim is to find something that is unique and memorable while also being tailored to each recipient's likes. Here are a few uncommon ideas.
