Editor's Pick

Dawn of the Chief Revenue Officer

Today’s buying realities are substantially displacing this model of revenue acquisition. The emerging role of chief revenue officer will need to manage the three-dimensional view of buyers – marketing, selling and service – deploying the right resources at the right time.

Customer Engagement: The Key to Building Loyalty

Positive customer engagement can build long-lasting connections between customers and your brand. However, if you're not doing it right, customers will disengage, negatively affecting your overall revenue.

It’s Time to Update the Sales Agent’s Compensation

Higher base pay fosters better performance and affective commitment. So why are companies stuck in the mindset that a low salary plus commission is the best way to drive sales performance?

The Big Secret of Innovation

Entrepreneurs must learn to act as process leaders rather than subject matter experts, and must deliberately and methodically work through the process. To master the big secret of innovation, incorporate this eight-stage framework, which we’ve named the Simplexity Process.

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New Focus Report: The Ultimate Guide to Non-Cash Incentives

Our Ultimate Guide to Non-Cash Incentives is a new report that provides the latest research on effective reward and recognition in the workplace.

Setting Yourself Up for a Year of Success with Gratitude

When expressed in a personalized and authentic way, gratitude has the ability to create a better client experience, show customers how much you value them, and create a bond between the giver and receiver.

Your Incentive or Loyalty Program Can Get Smarter

Stagnant reward and loyalty programs risk more than just ROI; they erode the equity and trust in a brand that B2B buyers rely on for stability and reputation.

2023 B2B Digital Marketing Trends

As digital marketing tactics and trends keep evolving, digital marketers should look first to their own individual marketing strategy to see which trends could be valuable in reaching their targeted audience. Here are some digital marketing trends to consider for 2023.

Happy Employees, Happy Customers

Good customer experience starts with good employee experience. When employees aren’t happy at work, their interactions with customers suffer as a result, which can have detrimental repercussions for a business and its reputation.

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