Editor's Pick
AI Just Broke the Marketing Career Ladder
There’s been a lot of talk about AI taking jobs, but what we’re not talking about is something more structural. AI has broken the traditional marketing career ladder.
New Rules for Executive Retreats
More than two dozen corporate leaders and entrepreneurs responded to our questions about the value of executive retreats and how to structure them for optimal benefit.
Without a Clear Purpose, Retreat Agendas Can Go Sideways Quickly
Too often, planners of executive retreats are too cute by half when shaping an agenda. Many business leaders we spoke with for this report stated that agendas often go sideways when a company fails to identify sound and specific reasons for having the retreat in the first place.
Complexity Doesn’t Scale: Four Simple Systems for Every Manager
The leadership development industry exceeds $366 billion globally, yet only 12% of companies are confident in their leadership bench. The organizations getting this right aren't adding more; they're subtracting.
SALES & MARKETING WEBINARS
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NEW RESEARCH: THE REAL COST OF A BAD SALES HIRE
There are obvious costs and hidden costs of a bad sales hire. The true figure is startling. Using pre-hire sales assessments tools can help you manage the risk. Read SMM’s article.
Emerging Goals of Retreats: Reset, Relax and Retain Top Leaders
In addition to developing general strategy and resolving major issues that can’t be addressed in the hustle and rush of everyday operations,, executive retreats are increasingly designed to mitigate burnout and give leadership a respite from the pressures of their jobs. In that sense, they can be effective retention tools.
Retargeting: How to Reactivate Three Different Types of User
By strategically separating active, dormant and lapsed users, brands can move away from generic messaging and deploy highly tailored incentives that work on each segment.
The Revenue You Already Own: Why Cross-Sell and Upsell Fail, and How AI Fixes Execution
The companies hitting their expansion numbers aren't smarter or luckier. They've simply closed the distance between the strategy on the slide and the behavior in the field, and AI is how they're doing it.
The Gap Between AI Adoption and Actual Efficiency in B2B Sales and Marketing
What the latest research reveals about the gap between AI adoption and actual efficiency in lead generation, and how sales and marketing teams can rethink their workflows to turn customer intent into revenue.
