By understanding customer needs more deeply, organizations can reframe their messaging to accommodate shrinking budgets and nervous customers to generate sales leads that produce revenue. There are any number of ways to optimize building pipeline, but it really comes down to five critical concepts.

Given that video interactions will be the norm for a while, now is an ideal time for sales reps to start developing best practices for video interactions. Here are four actionable tips to help you lead more successful virtual sales meetings.

A day where only 20% of a marketer's tasks completed have value can mean the decline of a brand’s success. Fortunately, time management is something that can be worked on and improved. Here’s where to start

What B2B marketing and sales will look like in a post-COVID world is unclear, but there are some developments that seem evident. Preparing for those now can put you ahead of competitors.

Sales processes have been disrupted by the pandemic. Aligning sales and service teams will better position companies to engage with customers throughout their journey and achieve mutual success for themselves and their clients.

The pandemic has forced a lot of change. Ideal customers have put buying on hold. B2B sellers can hunker down and hope for a return to "normal," or ride the wave and find opportunities amid the disruption.

It's right to worry about having the right elements in outbound marketing campaigns, but too many marketers focus on the wrong things.

Why don’t salespeople follow-up? And when they do, why are the efforts so frustratingly lame? The answer to an important evaluation question may lead managers to an appropriate solution. 

Virtual events are new to most organizations, but that doesn't mean they can't be effective. These tips will help you create a better virtual event experience.

In the new no-touch world, product demos performed virtually are more critical than ever. Here are some tips for putting your best foot forward.