Editor's Pick
How the Media Landscape Is Changing as the New Normal Approaches
Marketing agencies must seize every opportunity to scale advertising performance and maximize their value to clients in 2022 and beyond. These three truths are important to keep in mind.
Debunking the Myths of Artificial Intelligence: A Sales Rep’s Guide
Bots are not set to take over the human element of B2B sales. When you unveil AI for what it truly is, it should be a thing to love.
Mental Health in Marketing: How to Turn a Moment Into a Movement
The pandemic has created a parallel mental health crisis. If the marketing industry hopes to achieve progress, the workplace must support employees’ mental well-being.
Stumbling on Your SEO Efforts? Try Some Video Magic.
Video can become one of your most important marketing tools. Here are some best practices to consider as you start producing and showcasing a repository of one-of-a-kind videos to enhance your SEO strategy.
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New Focus Report: Cracking the Sales Compensation Code
What worked for so many years when compensating sales professionals is no longer sufficient. A competitive salary is just table stakes. Putting a comprehensive package of pay, benefits and extra perks together has never been more important.
5 Trends for Marketers from Marketers
Isabelle Papoulias, chief marketing officer of sales enablement solution provider Mediafly, asked five peers to pinpoint important aspects of B2B marketing in an increasingly digital world.
Content Marketing is More Than Just Leads, It’s Connections
Content marketing helps make connections with key members within your industry. Here are four ways to shift from a conversion-focused strategy to connections.
How Digital Contracts Improve the B2B Buyer Experience
Many B2B sales cycles are painfully long as it is. Digital contracting streamlines the entire contract lifecycle, from generation to negotiation to fulfillment, and beyond.
Starting Your Initial PPC Campaign: A Step-by-Step Tutorial
PPC is a great marketing strategy that can boost brand visibility, traffic and conversions within days. These nine steps will help you create a great strategy from the start.