The cold call is not dead, but it is living and breathing differently as social platforms become more important. Here are the top four ways to integrate traditional and modern-day sales approaches to effectively and efficiently reach decision-makers and drive more sales.

As a marketer, you'll get more mileage from your materials by employing ABM to court many similar accounts rather than just one. The insights gained from one company give you a peek into what makes competing companies tick and how to best appeal to them.

While a salesperson’s intuition is still key, artificial intelligenceI is leveraged to provide more convincing insights to empower sales teams to close deals faster than ever before. Here are three use-cases in which AI and sales analytics can work together today

Recently I was asked to attend a manufacturer’s sales meeting. And as I sat there I felt like Bill Murray in the movie “Groundhog Day.”

As the former chair and CEO of the global hotel and travel company Carlson, Marilyn Carlson Nelson has spent a lifetime helping companies enhance relationships with employees and clients through incentive travel experiences. We spoke with her recently about the power of travel to build strong bonds. A lot has changed in the travel industry over the past several decades, but Carlson says in many ways, the more things change, the more they stay the same.

Online marketers should have every little scrap of data they can find when overhauling or fine-tuning their lead generation websites. There are times when the information they’re missing can be more important than the information they have.

Team meetings provide great bonding moments, and I have enjoyed business travel with colleagues in Chicago, Miami, Las Vegas and New York. I have not been able to make recent events in San Antonio, Nashville and New Orleans, and that’s disappointing. These so-called second-tier cities offer unique experiences...