By accurately identifying who they are and what they offer, technology companies can better evaluate how to sell, whom to hire, and which sales initiatives to pursue.

Better alignment between sales and marketing benefits both teams as well as the organization – and it all begins with communication.

Mobile marketing is not an option anymore. It has become paramount if you want your small business to thrive in the mobile-first world

The future of learning and development will need to be as dynamic as the business challenges you confront. That puts a whole new set of demands on your library of competencies and content, not to mention your modes and timing of delivery.

Most people in sales agree that meeting a prospect face-to-face is preferable to connecting through email or over the telephone. However, in-person meetings aren't failproof. Be mindful of these dos and don'ts to make the most of them.

There’s a strong correlation between beating revenue targets and go-to-market maturity. Here's how to improve in that area.

Facebook marketing is a must for any business that wants to achieve marketing strategy goals. Using Facebook allows you to improve customer service, reduce marking costs and optimize your brand. Here are some simple yet vital tips to encourage sales on your page.