Editor's Pick
Audience-First Thinking: What We’re Still Getting Wrong
With the volume of data available to marketers today, there is little excuse not to know your audience deeply. So why is it still happening?
Every Meaningful Change Becomes a Trust Test
Most organizations don't have a change problem. They have a trust problem. Because people don't follow change; they follow leaders they trust.
5 B2B Marketing Trends and Statistics You Need to Be Conscious Of
To help marketing and sales teams hit the mark, the experts at B2B demand generation agency Sopro have collated and analyzed the latest industry statistics to highlight the most influential trends driving change.
How Much Founder Visibility Is Too Much?
Ultimately, the goal is balanced visibility that strengthens both the founder and the organization. Long-term success comes from building trust in both the individual and the company behind them.
Join the SMM Connect Community
Be part of a community of over 40,000 sales and marketing professionals. Get immediate access to hundreds of live and recorded training sessions, ebooks and resources.
New Focus Report: Why Donald Trump Doesn’t Lead Effectively
Many Americans voted for the billionaire president because they felt he had savvy business skills that would translate well to leading the country. In truth, he breaks many long-held, widely accepted tenets of effective leadership.
Reimagining Sales Productivity In the Age of AI
Sales leaders who are pressured to justify their company’s investments in AI should pause, reassess their operating model, and put AI-savvy workers in charge of designing an A-to-Z process that maximizes the time savings and other benefits that AI tools produce.
Why Sales Leaders Need a Predictive Health Check, Not Another Dashboard
The next evolution of sales analytics should not be another reporting layer. It should be a predictive health assessment that helps leaders see where the organization is thriving, where risk is building and where intervention is most urgent.
Why Sales Coaching Needs a New Playbook
High‑performing teams recognize that coaching should be focused where it can deliver the greatest performance lift. The goal is not to coach more, but to coach with intent.
AI Still Needs HI (Human Intelligence)
A recent study showed that generative AI, when serving as a consultative tool for entrepreneurs, can boost performance, but only when the entrepreneur uses his or her own judgment to distinguish good AI advice from bad.
