"If it involves arranging words in rows with occasional punctuation, then I’ve given it a bash," says Jonathan Crossfield, a Sydney-based marketing consultant. On his entertaining and informative blog (JonathanCrossfield.com), Crossfield sounds off on a wide range of ideas regarding using words to build your brand. We focused our discussion on content marketing.
The Value of Earned Media for Marketing Content
According to the white paper, “How to Drive Maximum Returns on Content Marketing with Effective Distribution,” earned media – mentions by journalists, influencers and other third-party sources – is 80 percent more effective than owned media (i.e. branded content) at the purchase consideration stage. Read the full report here (registration required).
The Poisonous Effects of Mushroom Management
“Mushroom management” is a management style where employees fly blind to company performance and are given work without knowing its purpose. A recent survey of 2,000 employees by Geckoboard, creators of software to harvest and analyze key performance indicators (KPI), indicates that four in five employees want management to share more information with them about business performance. Read Geckoboard’s report on the scale of the “mushroom management” problem and how to avoid it here.
B2B Marketing Tips For LinkedIn Users
Download the eBook with 10 things you should be doing on LinkedIn to establish your company presence, attract and engage followers, and generate leads for your business here.
9 Keys to Building a Subscription-Based Business
Zuora, a provider of software to build a subscription-based commerce platform, offers 9 keys to building a successful subscription business. You'll find them here.
John Warrillow, author of "The Automatic Customer: Creating A Subscription Business In Any Industry," highlights the main takeaways from his book in a Q&A with SuperFastBusiness.com. You can listen to his interview here.