Dan Ariely, a professor of psychology and behavioral economics at Duke University, has explored the irrationality of people’s decision-making processes in best-selling books. In his latest book, “Payoff: The Hidden Logic That Shapes Our Motivation,” he explains that what drives people is far more complicated than most of us understand – and why business leaders would be wise to take a closer look.
The Value of Earned Media for Marketing Content
According to the white paper, “How to Drive Maximum Returns on Content Marketing with Effective Distribution,” earned media – mentions by journalists, influencers and other third-party sources – is 80 percent more effective than owned media (i.e. branded content) at the purchase consideration stage. Read the full report here (registration required).
The Poisonous Effects of Mushroom Management
“Mushroom management” is a management style where employees fly blind to company performance and are given work without knowing its purpose. A recent survey of 2,000 employees by Geckoboard, creators of software to harvest and analyze key performance indicators (KPI), indicates that four in five employees want management to share more information with them about business performance. Read Geckoboard’s report on the scale of the “mushroom management” problem and how to avoid it here.
B2B Marketing Tips For LinkedIn Users
Download the eBook with 10 things you should be doing on LinkedIn to establish your company presence, attract and engage followers, and generate leads for your business here.
9 Keys to Building a Subscription-Based Business
Zuora, a provider of software to build a subscription-based commerce platform, offers 9 keys to building a successful subscription business. You'll find them here.
John Warrillow, author of "The Automatic Customer: Creating A Subscription Business In Any Industry," highlights the main takeaways from his book in a Q&A with SuperFastBusiness.com. You can listen to his interview here.