Editor's Pick

5 Personal Qualities Necessary to Become a Successful Sales Manager

There’s a difference between becoming an average sales manager and a truly successful sales leader. Much of it depends on some important personality characteristics.

3 Ways to Hone Your Ad Agency’s Niche

Although it might seem counterintuitive, doubling down on what you specialize in will open up growth opportunities for your agency. People seek out specialists because they trust their abilities and thought leadership. You can niche your agency by following these three steps.

Train to Retain

Knowing how to attract, develop and retain high-level talent is invaluable amid the current market environment. The presence of a reliable, coach-like manager who displays a commitment to their personal development will make sellers a lot less inclined to seek employment elsewhere.

SEO Isn’t Always a Required Marketing Channel

SEO is an investment that should only be undertaken if it adds value and impact to your acquisition efforts.

Join the SMM Connect Community

Be part of a community of over 40,000 sales and marketing professionals. Get immediate access to hundreds of live and recorded training sessions, ebooks and resources.

New Focus Report: Developing Self-Driven Teams

Shifts that occurred during the pandemic and that continue to change the work world have made managing and motivating teams more challenging than ever. Here’s how to keep employees positive, productive and performing at high levels.

Breaking Down Barriers: Becoming a Sales Leader as a Black Woman

Black women who are sales managers shouldn’t be the exception; we should be part of the rule. Here are the three ways I was able to break down those barriers on my journey to becoming a sales manager.

How to Convince the CMO It’s Time for a New Email Service Provider

Email marketing has become a key piece of many companies' growth strategy. You can't afford to have the platform that helps you send it become one of things threatening to inhibit that growth going forward.

How Can You Be a Better Partner? Heart Alignment

Building strong relationships with your clients to gain their business might be goal No. 1, but if you’re not modeling heart alignment in every interaction, you won’t achieve your desired results.

Email at Scale: How to Increase Campaigns and Manage Complexity

Growing your business goes hand-in-hand with scaling your email channel. But sending email at scale is no small feat, especially considering campaigns are more complex than ever.

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