The pandemic has created a parallel mental health crisis. If the marketing industry hopes to achieve progress, the workplace must support employees’ mental well-being.
Video can become one of your most important marketing tools. Here are some best practices to consider as you start producing and showcasing a repository of one-of-a-kind videos to enhance your SEO strategy.
Isabelle Papoulias, chief marketing officer of sales enablement solution provider Mediafly, asked five peers to pinpoint important aspects of B2B marketing in an increasingly digital world.
Content marketing helps make connections with key members within your industry. Here are four ways to shift from a conversion-focused strategy to connections.
Many B2B sales cycles are painfully long as it is. Digital contracting streamlines the entire contract lifecycle, from generation to negotiation to fulfillment, and beyond.
PPC is a great marketing strategy that can boost brand visibility, traffic and conversions within days. These nine steps will help you create a great strategy from the start.
A lot more than productivity is lost when salespeople have to devote their time to manual document creation.
Onboarding new B2B sales reps using virtual reality may become the norm as companies start another year with virtual teams.
Sales kickoffs must be used to activate each salesperson's sense of purpose or companies risk getting lost in an endless cycle of onboarding.
B2B marketing and media relations in 2022 will continue to focus on rich storytelling, but it will include new voices, prioritize emerging mediums and approach thought leadership in new ways.