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When a technology changes human behavior at scale, no one gets to opt out. The only question is whether you change on your own terms or someone else’s. Google is doing what Kodak refused to do: cannibalizing its own business before a competitor does it for them.

There’s been a lot of talk about AI taking jobs, but what we’re not talking about is something more structural. AI has broken the traditional marketing career ladder.

By strategically separating active, dormant and lapsed users, brands can move away from generic messaging and deploy highly tailored incentives that work on each segment.

The companies hitting their expansion numbers aren't smarter or luckier. They've simply closed the distance between the strategy on the slide and the behavior in the field, and AI is how they're doing it.

What the latest research reveals about the gap between AI adoption and actual efficiency in lead generation, and how sales and marketing teams can rethink their workflows to turn customer intent into revenue.

Demanding more leads should never be the default response to a weak pipeline. If the wrong-fit people are entering the pipeline, all you’re really doing is wasting your sales team’s time on poor-fit conversations unlikely to close.

Discover how to transition your B2B sales representatives from manual order-takers to strategic advisors through targeted consultative B2B selling training.

Sales performance has never been determined solely by what people know. It's determined by what they can consistently apply when it matters most.

Margin on sales is shaped long before a negotiation through a rep’s preparation, the quality of the discovery, and whether the buyer had to earn each concession.

Source credibility, which determines how much AI trusts your website and content, is becoming a key element for showing up in AI searches. AI systems rely on information that can be verified and supported. Here's how to strengthen your source credibility.