Michael Scott got some things right as he bumbled through sales management. His sales team could have reached new heights with technology like sales gamification.
Given that only 35% of salespeople think their marketing team knows what they need to sell, there is clearly need to get marketing and sales to work together.
As more B2B companies observe growing sales revenue through indirect channels, brands are realizing the need for effective, scalable execution of marketing campaigns through their channel partners.
High-touch B2B transactions in person will return, but the digital shift is permanent in many ways. This transformation, known as guided CX is a way to earn the trust of customers and prospects as well as drive meaningful business outcomes.
You've got a CRM system in place. So why are so many qualified leads not followed up? It's time to rethink the role of your CRM.
Brands that identify new ways to participate in social interactions with their customers stand to achieve gains in both engagement and loyalty. B2B marketers would be wise to take a closer look at this budding social app.
Competencies are talked about in HR and talent circles, but less commonly in sales.
Regular performance feedback is critical to workplace engagement. And the flow of feedback should go both ways.
In this podcast transcript, Citrix executive Barry Magee explains how Dun & Bradstreet's Rev.Up ABX software program transformed his team's go-to-market approach.
Automating sales and marketing activities lets you focus your human resources elsewhere. When your sales agents don’t have to spend hours creating proposals or prospecting, they can do more in less time.