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A lot is riding on finding strategic partners that will prove to be assets to the startup. As much as a good one can help, a poor choice can backfire in a big way.

With the volume of data available to marketers today, there is little excuse not to know your audience deeply. So why is it still happening?

Most organizations don't have a change problem. They have a trust problem. Because people don't follow change; they follow leaders they trust.

To help marketing and sales teams hit the mark, the experts at B2B demand generation agency Sopro have collated and analyzed the latest industry statistics to highlight the most influential trends driving change.

Ultimately, the goal is balanced visibility that strengthens both the founder and the organization. Long-term success comes from building trust in both the individual and the company behind them.

Mastering these three aspects of presenting can elevate a capable saleswoman or marketing manager into a compelling one, and a compelling one into a trusted leader.

If your loyalty program is plateauing, the next move is probably not a new tier or a new redemption option. It is a harder look at what surrounds the program.

Marketing leaders need a different approach. The goal should not be to repair each channel one at a time. The goal should be to rebuild digital marketing around the customer journey and align execution to how customers actually make decisions.

Losing the sales professionals critical to the new organization’s future adds further complications to the inherent challenges of a merger. Apply these strategies to encourage your prized closers to stay on board.

70% of change efforts implemented by companies fail. The same four reasons that cause change efforts to fail can be flipped on their heads and used to yield more successful outcomes.