How Environmental Values Are Shaping B2B Buying Decisions
Sustainability has transformed into a lifestyle people want to adopt. By implementing green methods in your operations and marketing, you can stay at the top of your target's mind.
Traditional CRMs are Killing Your Sales Team’s Productivity
Go-to-market teams should reassess their CRM strategies and leverage the insight-driven, AI-backed tools that are redefining the customer relationship.
4 Tips to Improve Your Virtual Sales Presentations
80% of salespeople believe virtual meetings make it harder to engage with prospects and 40% believe virtual meetings are costing them sales. Here are four tips to maximize the impact of your virtual sales meetings.
The Strategic Imperative of Delivering Digital Buying Experiences for B2B Companies
By failing to embrace interactive digital platforms, companies risk losing market share, elongating sales cycles and diminishing customer satisfaction, thereby jeopardizing their competitive position.
Implementing Operational Processes and Employee Training
How to implement service protocols and advance employee training to create indispensable customer experiences.
Harnessing Technological Innovations and the Power of Data
How to harness technological innovations and the power that data brings to your company.
Set Customer Experience Goals and Strategies to Support Your Culture
By defining a compelling mission and vision, setting specific outcomes-based goals, crafting actionable plans, and monitoring the most important KPIs, you can cultivate a culture that prioritizes and satisfies customers at every interaction.
Fostering a Customer-Centric Culture
In the first of a five-part series, learn how companies can harness the power of a customer-centric mindset and employee engagement to drive success in today's market.
Unlocking the Power of Personalization: Mastering Customer Segmentation
Implementing and refining a customer segmentation strategy is crucial for maximizing marketing effectiveness and achieving better business outcomes.
Integrating Short-form Video into Your B2B Marketing Strategy
As the landscape of B2B marketing is being transformed by short-form video, it’s critical to understand its benefits, strategic creation and measurement of success.
