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Why Triggered Emails Should Be Part of Your Marketing Strategy

Automated or triggered emails help companies tailor their messages to the consumer at specific, predetermined times. They are an effective means of building trust with customers and prospects.
Rethinking Mental Health In the Workplace

Rethinking How We Approach Mental Health In the Workplace

If the past nearly two years has taught sales and marketing leaders anything, it's that equipping workers with knowledge about maintaining mental health and then supporting those efforts is vital to overall performance.
personalized customer engagement

Personalize Customer Engagement With Conversational AI

Conversational AI allows marketing teams at small and medium-sized businesses to deliver prompt and personalized responses to prospect and customer inquiries within seconds.
Understanding Sales Evolution to Fill Vacant Roles

Understanding Sales Evolution to Fill Vacant Roles

The sales profession has evolved. The skill set that young professionals filling today's sales roles must adapt to succeed.
When Do B2B Startups Need a Customer Success Platform?

When Do B2B Startups Need a Customer Success Platform?

Startups need to run lean, but waiting to bring a customer success platform on board could be a costly mistake.

The CMO and CSO Will Soon Be a Single Role. Here’s Why.

As B2B buyers become increasingly comfortable with an online buying process, the sales journey become simpler. The responsibilities of the chief marketing officer and the chief sales officer are becoming less distinguishable. In the near future, the roles could become one.
5 Strategies To Create B2B Sales Agility

5 Strategies to Create B2B Sales Agility

Some aspect of remote selling is here for good. To remain competitive, B2B sales organizations have to reassess their sales infrastructure and identify new strategies to promote business agility.

Product-Led Growth in ITOps Puts Site Reliability Engineers in the Driver’s Seat

In a product-led growth (PLG) company, the entire business must understand that the product is the main mechanism for scaling the business.
Streamlining multichannel marketing

Streamlining Multichannel Marketing for Happier Customers

A single, unified platform helps businesses achieve their engagement objectives and delight customers.

Bumping Up Sales at Dunder Mifflin

Michael Scott got some things right as he bumbled through sales management. His sales team could have reached new heights with technology like sales gamification.

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