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Because potential customers trust what real customers say about a product or service more than branded messages, user-generated content can create the strongest brand impression.

To improve sales, get out of your own head and into that of your prospective customers. This can be done best by building real relationships.

Immersive and dynamic practice settings enable sales reps to refine their skills, build confidence and enhance their performance in real-world selling situations.

With the focus shifted to quality leads over quantity, revenue intelligence is a powerful tool that enables marketing teams to leverage data to get in front of the right people at the right time with the right message.

There are several benefits to creating a scholarship program. Here’s why your B2B company needs one.

B2B buyers are transferring their consumer preferences into their jobs. Here are some methods for your B2B organization to reimagine your client experience and become an engagement leader.

Misalignment between sales and marketing continues to drag on performance of these crucial functions. Here's how to get them working together.

Personalized marketing for business-to-business (B2B) can feel tricky. Knowing to what extent personalization is relevant and how to apply it can be a constant learning experience.

Sales teams have long viewed the legal department as an impediment to quickly closing deals, but the legal team is actually a valuable asset in accelerating deal velocity.

The relationship between employer and employee has been tested repeatedly since the pandemic. Leveraging AI responsibly can put organizations in a position of advantage for successfully adapting to the evolving landscape of work.