Leveraging Technology to Enhance Decision-Making for Sales Leaders
The right technology can help sales leaders spot new markets, gauge the successes of initiatives and adjust to critical information in real time. Are you deploying technology in these key areas?
Likes Galore, Sales Zero?
Social media likes offer a surface-level view of engagement that doesn’t necessarily translate to real business value. Here's how to move beyond the allure of vanity metrics to metrics that signal progress toward achieving business goals.
The Impact of Web Hosting on User Experience
Who you choose to host your website can have drastic effects on your marketing efforts and in turn, your sales.
Managing Marketing Organizations In a Tough Economy
Two marketing veterans share their insights into how CMOs should be managing through an uncertain economic climate.
Driving Leads and Sales Through Private Engagements
Offsite events are not a "build and they will come" endeavor. Here are five ways to make your in-person event more enticing and successful.
How to Summarize Marketing Content for Maximized B2B Sales
Business customers want marketing content that provides key information quickly and efficiently. Here's how to accomplish that.
Ideas to Help Support Women in Business This International Women’s Day
By providing yearlong support and inclusive leadership to the women in your business you are taking up your part in Inspiring Inclusion.
5 Best Practices for Engaging Current Clients & Recruiting New Ones
Many companies use sales and marketing efforts to address their clients’ symptoms, not the underlying problems. Here are five best practices to foster a dialogue that allows marketers to give B2B customers what they want.
Maximizing Profits with Five Indispensable Customer Experience Practices
Instituting these practices is more than providing good client service and retaining clients; it is also about maximizing the value of your business.
How Kimberly-Clark Professional Sharpened Its Marketing Messaging and Accelerated Growth
How a recognized consumer brand operating in the B2B space adopted a value selling approach in support of its core mission, maintained price integrity and achieved impressive results.
