5 B2B Marketing Trends and Statistics You Need to Be Conscious Of
To help marketing and sales teams hit the mark, the experts at B2B demand generation agency Sopro have collated and analyzed the latest industry statistics to highlight the most influential trends driving change.
How Much Founder Visibility Is Too Much?
Ultimately, the goal is balanced visibility that strengthens both the founder and the organization. Long-term success comes from building trust in both the individual and the company behind them.
3 Speaking Strategies that Elevate Female Sales and Marketing Executives
Mastering these three aspects of presenting can elevate a capable saleswoman or marketing manager into a compelling one, and a compelling one into a trusted leader.
Your Loyalty Program Is Working. Your Loyalty Signal Is Not.
If your loyalty program is plateauing, the next move is probably not a new tier or a new redemption option. It is a harder look at what surrounds the program.
Why Marketing Must Rebuild Around the Customer Journey
Marketing leaders need a different approach. The goal should not be to repair each channel one at a time. The goal should be to rebuild digital marketing around the customer journey and align execution to how customers actually make decisions.
How to Account for and Avoid Talent Leak During a Turbulent Merger
Losing the sales professionals critical to the new organization’s future adds further complications to the inherent challenges of a merger. Apply these strategies to encourage your prized closers to stay on board.
Why Most Change Efforts Fail – and the 4 Things Leaders Forget
70% of change efforts implemented by companies fail. The same four reasons that cause change efforts to fail can be flipped on their heads and used to yield more successful outcomes.
Creative Hasn’t Learned, But Now It Can
New technologies driven by AI are changing the way creative is executed and measured. It’s time marketers and their agencies rethink the role of creative performance.
Your Revenue Enablement Technology Stack Is Broken. Here’s How to Fix It
Revenue enablement tool fragmentation doesn’t just impede the experience and productivity of human workers. It also blocks the ability of AI tools to excel – and of businesses to take their revenue operations to new heights and maximize AI-driven growth.
You Scaled Your Sales Team. Did You Scale Your Revenue Infrastructure?
Scaling your sales team is not just about hiring. It is about the interplay between people, process and infrastructure. While most leaders are comfortable managing the people variable, they can neglect the revenue infrastructure required to make those people effective.
