5 Tips for Better Offsites
Effective incentive travel experiences combine intentionality of purpose and flexibility, said Katy Moser Stuck, director of marketing and business development at GoGather, which helps companies create group travel events and offsite meetings. Here are some tenets of program planning that her company follows.
- Avoid “set-it-and-forget-it” structures. The traditional formula – resort stay plus gala dinner – isn’t delivering anymore. The most effective programs go beyond “vacation mode” to reinforce connection and business goals.
- Flexibility wins. Attendees span multiple generations, so one size doesn’t fit The best programs offer portfolios of active, relaxed and cultural options that let everyone find their place.
- Immerse in the Attendees want authentic experiences that make the trip memorable. It’s about giving people something they couldn’t do anywhere else.
- Personalization matters. Small touches like personalized greetings, recognizing milestones or locally inspired room gifts are important.
- Group over While solo travel has its appeal, companies are rediscovering the ROI of group programs. Bringing people together fosters executive access, peer connections and idea sharing, which are outcomes you simply can’t replicate with individual rewards.
