Eventbrite, a global self-service ticketing platform for live experiences, publishes an annual trends report that can be an invaluable tool for meeting and incentive travel program sponsors. These trends from Eventbrite’s 2024 report can help you plan your incentive travel event itinerary. Download the full report here.
Year of Adventure – People want to get out of their comfort zones and experience new things. Think immersive, experimental and interactive events – a themed speakeasy soiree with a secret password and Prohibition-era history instead of the traditional cocktail hour.
The VIP Treatment – Make your guests feel extra special by introducing VIP add-ons. This could include backstage tours, high-end goodie bags or a meet-and-greet with a business, sports or entertainment celebrity.
Back to Nature – Three-quarters of 21- to 35-year-olds (and 69% of all attendees) feel more positive about events that enable them to connect with and immerse themselves in nature.
Events as Self-Care – People actively seek transformative experiences to improve their well-being. From sound baths to rooftop yoga sessions, ecstatic dance to breathwork, workouts for the mind and body are what people are clamoring for.
Innovative Marketing – Selling the excitement of your incentive travel opportunity from kickoff through execution is essential. The more immersive, interactive, experiential and out-of-the-box your communication about the program is, the better.
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