Here are some top corporate gifting trends in 2025 based on insights from Coresight Research, ResearchAndMarkets and Cognitive Market Research.
62% of companies prioritize personalized gifts with employee or client names, logos or custom messages.
55% invest in sustainable gifts like reusable products, eco-packaging and low-waste merchandise.
44% of companies use automated gifting platforms to streamline and scale their gifting campaigns.
39% of gifting programs now include eGifts or virtual experiences – ideal for hybrid or remote workforces.
31% of organizations say event swag kits (for virtual and in-person events) are their most engaging gift option.
28% of companies tie gifting to employee recognition programs, helping boost morale and retention.
