Shark musings
When he was 12, Mark Cuban sold garbage bags to pay for an expensive pair of basketball shoes. An entrepreneur was born and the...
Oh, the places to go!
Former New York Times foreign correspondent Elizabeth Becker circled the world to report on the global impact of travel as a product. Her book,...
Sales insights from a gentleman thief
A recent New Yorker feature on Apollo Robbins described the Las Vegas-based entertainer as a “theatrical pickpocket” who, in pursuit of his craft, has...
The new ABCs of selling
SMM: Your new book, “To Sell Is Human,” offers a fresh look at the art and science of selling and states that everyone is in...
A Contented Cow Who Cuts Out the Bull
Bill Catlette and Richard Hadden emerged on the employee engagement scene in 1998 as the “cow guys” after the publication of their book, “Contented...
The sweet science that leads to sales success
SMM: Your new book takes an in-depth at applying a scientific analysis to sales. Is that truly a new concept?
Martini: Our company is 57 years old...
WWDD: what would Dogbert do?
Before he became a world-renowned depicter of the banality of corporate America with his “Dilbert” comic strip, Scott Adams was rejected for an arts...
Putting the swagger back in sales
A Q&A from Sales & Marketing Management
SMM: There has been a lot of debate online about the theories you propose in your new book....
The Zappos Way: 5 Questions for Tony Hsieh
Zappos.com has become the poster child for creating a great workplace culture. Is that intimidating at all?
I hadn’t really thought about it. For...
