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The Customer Journey and the ROI of Marketing

The success of a B2B company once largely depended on the relationships and contacts of its salespeople. Now, B2B companies must implement digital marketing...

Three pillars of effective marketing

Marketing plays a more vital role than ever in the buying process. A majority of B2B buyers are already 57% of the way through...

Never Mind the Bollocks, Start Saying What You Mean

“Be a voice, not an echo.” – Albert Einstein The irony of punk music was that you didn’t need to be a musician — you just...

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