Why your qualified leads aren’t converting
It’s the bane of every hard-charging sales team: they follow the process, but it doesn’t lead to enough deals. There are three common reasons...
Marketing’s role in customer retention
Customer retention is commonly seen as a sales team’s responsibility, but marketing can play a part as well, says Serena Dorf, a Los Angeles-based...
Four Letters Every B2B Marketer Should Know
Instagram has become one of the most popular social networks in the world — it now has 1 billion users! While it may be known for...
5 online tools to spy on competitors
It’s difficult to admit, but your competitors probably do some things better than you. Don’t fret it; use it as a learning opportunity, says...
Accentuate the positive of negative reviews
Negative online customer reviews can feel like a punch to the gut, but they aren’t the business killer some make them out to be,...
5 reasons why you need customer reviews
Clients want to know someone else’s experience with a product before they jump in for a purchase, states Chanell Turner in an article posted...
Review us, but don’t be too nice
Customer reviews matter to B2B buyers, but too high of praise may get ignored
Customer reviews are widely accepted as an effective and persuasive marketing...
Question your way to a better landing page
Landing pages are a critical component of an online marketing campaign. An inadequate landing page can cost you a lot of potential conversions and...
3 questions to smash sales and marketing goals
B2B marketing and sales are team sports. Data may be the world’s most valuable resource, but teams must work together to truly tap its...
Being a human isn’t adding value
Relationship selling is not a sustainable competitive advantage, says Brian Signorelli, who leads HubSpot’s sales consultant and cloud services team. “People sometimes buy from...
