Video tops list of marketers’ preferred platforms
Nearly two-thirds of B2B marketers polled by LinkedIn believe that video should be the primary platform of any creators. More than 200 European B2B...
Helping small businesses level the playing field
Most small businesses don’t have the kind of money and personnel to quickly win a niche in a flooded market. That’s why having a...
Mobile Tours Can Replace Flagging Trade Shows
Once upon a time, trade shows were deemed the kings of B2B marketing events. Top business leaders flocked to convention centers to learn about...
It’s Time to Pay Marketers Based On Their Financial Impact
You know the old adage, “We all work for sales?” Well, if we all work for sales, then we should get paid like sales...
4 Marketing Predictions for the Enterprise in 2018
At Allocadia, we’re keen on asking the following question: Where will you focus your time in 2018 — running marketing, or doing marketing?
That’s a question all...
More of what’s in store for 2018
Hyper-personalization
“The Internet is already oversaturated with content, so the marketers who can leverage data to offer a more relevant experience will have the edge....
Online lead generation should hoard information
Too much information can be a bad thing in some situations, but when designing or upgrading a lead-generation website, there is no such thing....
5 Ways to Make Your Tradeshow Content Rock
Ah, the tradeshow. If you’re a B2B marketer like me, it’s probably as close as we’ll ever get to putting on a rock ’n’...
Social media is more effective for B2C marketers
In recent years, social media marketing has become a sort of omni-tool for marketers. A recent study shows that while social media marketing is...
Being mindful of your ‘what’ and ‘why’
Minter Dial, president and founder of The Myndset Company, spoke with marketing veteran Stan Phelps about moving beyond customer centricity.
Dial: You talk about how business...
