Special Report

Before chopping budgets and changing strategies, B2B decision-makers should first explore how their existing automation tools can forge new pathways to profitability amidst economic uncertainty.

In good economic times, it’s important to be aware of every revenue opportunity. In uncertain times, it’s mission critical. Sales enablement helps reps reach out with the right message at the right time.

Need proof of sales enablement’s vital role in revenue generation? Here are some eye-opening statistics culled from various sources.

The most effective sales presentations result from an understanding of the customer and how to reach them emotionally

Rob Mitchell, CEO of FT Longitude, a marketing services division of the Financial Times, offers four ways that B2B companies can use their thought...

Let the competition make mistakes. Here are ways to leave a lasting impression.

Companies are investing more than ever in technology to improve sales productivity, yet much of the technology that reps are equipped with isn't used. The more that salespeople understand the technology they have access to and how it will improve their performance, the more utilized it will be.

CMOs are evolving their martech teams through increased centralization to create more efficient, scalable, flexible and resilient marketing organizations.

Sales reps are no longer learning in the office or in the field. Thankfully, there are tools and strategies companies can put into place to help close the learning gap.

10 ways data analytics can create groundbreaking impacts on B2B sales.