The New Sales Conversation: How AI is changing the way we sell
Groundbreaking technology such as generative AI is changing how sales conversations play out. How far will it go, and what does it mean for the role of sales and marketing professionals?
AI Will Be Both a Job Killer and a Job Creator
While call center jobs could decline, B2B sales and marketing jobs will be created for those who can interpret data and acquire the digital skills that will be demanded in the new age.
3 Ways to Increase Sales Reps’ Use of Marketing’s Content
Sellers aren't using marketing's content? Research shows that who shares the content with sellers greatly affects their likelihood of using it.
Forget Call Centers, Contact Centers are the Future
Instead of relying on just one communication channel - the telephone - contact centers are multi-channel facilities that use several forms of communication to talk to customers.
Podcasts Are More Common in Today’s Sales Conversations
If you load them with worthwhile information, podcasts are an effective means to get uninterrupted time with prospects and existing customers.
Harnessing New Trends In Social Media To Achieve Sales Goals
One of the most significant benefits of using social media to support B2B sales is the flexibility and responsiveness the channel provides.
Why Sales Enablement Matters More Than Ever
The tech stack tools that helping power sales enablement efforts are only part of the solution. A thorough understanding of what sales enablement is and how to assess it in your company is vital.
How to Create a Sales Enablement Center of Excellence
If you think of sales enablement with a center of excellence approach, you can position it to have the same authority as a project management organization or other program vital to business.
Weathering Economic Downturns with Sales Enablement Automation
Before chopping budgets and changing strategies, B2B decision-makers should first explore how their existing automation tools can forge new pathways to profitability amidst economic uncertainty.
Seizing Every Revenue Moment
In good economic times, it’s important to be aware of every revenue opportunity. In uncertain times, it’s mission critical. Sales enablement helps reps reach out with the right message at the right time.
