Managers in the recovery can focus on change
Our behaviors and decisions change regularly to a very large degree because of context. With the quarantine, and now the recovery, the context that...
Pandemic Selling by the Numbers
Almost half of small and medium-sized business owners (48%) have experienced a severe decline in demand or have stopped operations altogether in response to...
COVID-19 accelerates expected B2B sales trends
The way companies buy and sell from each other looks very different than it did even six months ago. McKinsey & Company created its...
Is COVID-19 messaging fatigue real?
Melissa Sargeant is chief marketing officer at Litmus, a marketing company that helps businesses create emails that convert.
Q: It’s been about three months since...
Pricing challenges posed by a pandemic
Under normal circumstances, you may have been able to set a competitive but fair price for your company’s goods or services and stick with...
Improving the Post-Sale B2B SaaS Customer Experience
Implementing enterprise software has never been easy. And this hasn’t changed, even with software as a service (SaaS) and cloud-based technology. An original promise...
Leaders Must Be Mindful of the Story Behind the Story
At a time when different work needs to get done — and work needs to get done differently — we leaders have to change. Today, everyone is a...
Is Working From Home Inevitable or Overrated?
Corporate leaders are asked to look forward and plan ahead, especially in times of great shifts such as the one we are experiencing. It...
Burnout Becomes a Bigger Fear in WFH Environments
A recent survey by the IBM Institute for Business Value found more than 75% of respondents would like to continue working remotely at least...
Building an office culture without the office
The healthy snacks manufacturer KIND LLC holds two to three virtual water cooler check-ins a week in which all employees are invited. Many of...
