Digital Is Spared from Sweeping Budget Cuts
How important is digital marketing spend? A Gartner spend survey of more than 400 marketing leaders in North America and Europe in August 2020...
Digital Marketing Takes Center Stage
As the highly anticipated initial public offering of Airbnb crept closer last year, stock analysts swooned over the company’s ability to garner 91% of...
Don’t Neglect Channel Partner Programs
In today’s buyer-centric world, salespeople need to create value more than ever or they won’t get in front of prospects. If your go-to-market strategy...
Training Incentives Are Vital in the Digital Sales Era
The modern world asks a lot of B2B business owners. Between long-term evolution like the digital transformation and (hopefully) short-term disruptions such as economic...
Build Your e-Charisma
Physical charms that work in person don’t always transfer to video calls
Salespeople tend to think that part of their success is due to strong...
New-era Sales Requires a Formula 1-Like Focus
Prior to COVID-19, reps could often pop in and see a prospect or existing customer without an appointment. Or perhaps they would could linger...
Adapting to the World of Virtual Selling
Until the promising COVID-19 vaccines are produced, distributed and widely received by the public, virtual selling will continue to be the norm for B2B...
4 Forever Changes Transforming B2B Revenue Activities
Sales training and enablement leaders, it’s time to level up. Buyers are searching for more information on their own. That means they are engaging...
Virtual Sales Kickoffs Must Look and Feel Different
Although sales kickoffs will look different in 2021, the circumstances give companies the opportunity to plan a truly unforgettable event. The key to a...
How COVID-19 Has Changed B2B Sales
Customers will drive the stickiness of virtual sales calls, so sales teams need to recognize how the shift affects their go-to-market strategy. Jess Pingrey...
