Special Report

Navigating the 2024 Martech Trends Landscape

After several years of instability in customer acquisition and retention, and with all the efforts focused on getting the most out of the shrinking pipelines, 2024 looks like it's going to be a return to normal. A look at how revenue teams will pin down who to call and what to say.

Will AI Work for You or Against You? The Choice Is Yours.

To avoid becoming an AI sales casualty, use the AI tools available to accelerate building your own credibility as a sales professional.

Technology Is Essential for Training Millennials

Training millennials may seem like a daunting task, but it simply requires a creative approach. High-tech teaching tools, a staple for developing all workers, is especially well-suited to younger, digital native employees.

The New Wave of CMS Solutions and Their Benefits

As businesses embrace the potential of innovative CMS solutions, they position themselves not just to keep up with the digital wave but to ride it with confidence into a future where adaptability and creativity reign supreme.

Beyond the AI Mirage: How Marketers Can Turn Potential into Performance

Despite its immense potential, AI adoption in marketing is hampered by several critical factors. For those marketers unsure about where to get started, here is a roadmap that can help.

Riches in Niches: How to Use AI for Sales Insights

Using AI for sales efficiency gives your sales team a toolbox of resources available to understand a specific market and get to know the patterns, trends and behaviors of their target audience.

AI Is Forcing Shifts In Hiring Strategies

HR professionals, managers and anyone else who has a hand in hiring must proactively plan for rapidly changing skill set requirements driven by AI adoption, starting with adjusting job descriptions.

How Generative AI Will Revolutionize B2B Sales

A conversation with Gartner Analyst Adnan Zijadic on how artificial intelligence has already changed B2B sales and will continue to.

AI and the Art of the Deal

Traditionally driven by human intuition and relationship building, the sales landscape is now augmented by algorithms and machine learning models that promise to support and reform our approach to sales.

Workforce Training for the AI Era

The rapid adoption of AI is quickening the pace necessary to retrain workers across all departments. Whose job is it and how is it best tackled?

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