Special Report

4 Steps to Reigniting Unmotivated Workers

Sales slumps can be the result of disengagement by sales reps. Here are four areas that sales managers can focus on to re-energize their team members.

Ruminating on Rebounding

From reassessing your tech tools to pinpointing what skills need to be improved, here's what B2B sales and marketing professionals told us about turning around a slow sales period.

Where to Begin Sales Training? Ask Those Being Trained

By asking your reps what they want to learn to improve their performance, you engage your entire team and foster a collaborative approach to getting better collectively.

Why Your Incentive Plan Isn’t Working

Why do some sales incentive efforts produce stellar results and others fail? There are a number of factors, but clarity of rules, achievable goals and attractive incentives are good starting points.

Money Isn’t the Only Motivator

Five types of workplace recognition that employees say are the most memorable.

Ingredients for a Successful Sales Incentive Program

Strategies for building a better sales incentive program that captures your sales force’s attention and ensures sustained success.

Gift Cards Motivate Skills Building

A recent survey of Sales & Marketing Management readers showed a significant percentage of them use gift cards to motivate their employees to complete training. A closer look at the statistics.

Review and Tweak Incentive Campaigns Regularly

Regular assessment of incentive efforts is critical, and it can be wise to change things up from one campaign to the next even when you have enjoyed success.

Navigating the 2024 Martech Trends Landscape

After several years of instability in customer acquisition and retention, and with all the efforts focused on getting the most out of the shrinking pipelines, 2024 looks like it's going to be a return to normal. A look at how revenue teams will pin down who to call and what to say.

Will AI Work for You or Against You? The Choice Is Yours.

To avoid becoming an AI sales casualty, use the AI tools available to accelerate building your own credibility as a sales professional.

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